Groundwork

Fitness and classes · Metro area · Kentucky

Gyms in the Lexington-Fayette, KY metro area

How the Lexington-Fayette, KY metro area compares with other metro areas and the U.S. for gyms: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 34 out of 100: Lower middle

Ranked #326 of 387 scored metro areas
#5 of 6 scored metro areas based in Kentucky

Listings
183
52 chain locations (28%)
Official establishments
69
All fitness and recreational sports centers
Household spending a year
$160.4M
On memberships, classes and admissions · $742 a household
Spending per listing
$877K
33% below the U.S.
Listings per 10k households
8.5
12% above the U.S.
Population, 2025
535,174
+3.4% since 2020

See the gyms around any address in the Lexington-Fayette metro area

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lexington-Fayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Lexington-Fayette metro area scores 34 (lower middle) on the Groundwork market score for gyms, ranking #326 of 387 scored metro areas and #5 of 6 scored metro areas based in Kentucky. That puts it in the bottom quarter of metro areas.

At $742 per household (25% below the U.S. average), households in the Lexington-Fayette metro area spend about $160.4M a year on memberships, classes and admissions. That works out to $877K per gym, 33% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

There are 183 gyms on map listings in the Lexington-Fayette metro area as of September 2026. Chain locations make up 28% of them, against 28% across the U.S. That comes to 8.5 for every 10,000 households, 12% above the U.S. rate of 7.6.

In 2023, official counts showed 69 businesses with payroll in the Lexington-Fayette metro area classed as fitness and recreational sports centers. That is one for every 3,134 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 15 SBA-backed loans worth $4.6M have gone to businesses classed as fitness and recreational sports centers in the Lexington-Fayette metro area. Population estimates show the Lexington-Fayette metro area grew 3.4% from 2020 to 2025, in step with the U.S. (+3.1%).

How the Lexington-Fayette metro area compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Lexington-Fayette, KY metro area compared with Kentucky and the U.S.
MeasureLexington-Fayette metro areaKentuckyU.S.
Listings per 10k households8.56.47.6
Spending per listing$877K$1M$1.3M
Households per official establishment (all fitness and recreational sports centers)3,1344,6523,109
Official establishment growth, 2019–2023n/a+3.2%+5.8%
Population growth, 2020–2025+3.4%+2.2%+3.1%
Spending per household on memberships, classes and admissions$742$643$983
Median household income$71,966$63,726$80,734
Groundwork market score3440

Official counts and lending

Businesses

Official establishments, 2019 to 2023
69All fitness and recreational sports centers
Employees, 2023
1,241
Annual payroll, 2023
$17.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
18352 chain locations
Listings at the U.S. rate for this spending
123The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
15
Amount
$4.6M

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Lexington-Fayette metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the Lexington-Fayette metro area

Population, 2025 estimate
535,174+3.4% since 2020
Households
216,273
Median age
38.1
Homes lived in by their owners
59%
Vehicles per household
1.7
Land area
1,470 sq. mi.
People per square mile
355
Median household income
$71,966+22.6% vs. 2015–2019, before inflation
Average household income
$102,014
Median home value
$281,300
Jobs located here
289,772
Daytime population
573,681Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Lexington-Fayette metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of the Lexington-Fayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring metro areas in Kentucky for gyms, numbered among those based in Kentucky (a market based in another state is listed without a number), with the Lexington-Fayette metro area marked.

Top metro areas in Kentucky

Metro areas in Kentucky ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Cincinnati, OH-KY-IN616377.0$1.4M+2.7%#93 of 387
Clarksville, TN-KY51796.3$996K+8.5%#187 of 387
1Bowling Green, KY47405.5$1.1M+9.5%#226 of 387
2Louisville/Jefferson County, KY-IN473907.0$1.1M+2.9%#228 of 387
Huntington-Ashland, WV-KY-OH40865.7$1.1M−2.6%#279 of 387
3Owensboro, KY39265.7$1.1M+1.3%#293 of 387
4Elizabethtown, KY38499.7$674K+2.4%#306 of 387
5Lexington-Fayette, KY341838.5$877K+3.4%#326 of 387
6Paducah, KY-IL34337.9$823K−1.2%#328 of 387

Other business types in the Lexington-Fayette metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the Lexington-Fayette, KY metro area?

As of September 2026, map listings count 183 gyms in the Lexington-Fayette metro area. 52 of them (28%) are chain locations. The listings count gyms and fitness centers. Official counts show 69 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in the Lexington-Fayette, KY metro area spend on memberships, classes and admissions?

About $160.4M a year, or $742 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 183 gyms on map listings, it comes to $877K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 216,273 households in the Lexington-Fayette metro area and national spending patterns by income.

How does the Lexington-Fayette, KY metro area compare with the U.S. for gyms?

The Lexington-Fayette metro area has 8.5 gyms per 10,000 households, 12% above the U.S. rate of 7.6. Spending per gym is $877K, 33% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Lexington-Fayette metro area would have about 123, against 183 on map listings. There is one business with payroll in the industry for every 3,134 households, against one for every 3,109 across the U.S.

How fast is the Lexington-Fayette, KY metro area growing?

Population estimates put the Lexington-Fayette metro area at 535,174 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 216,273 households. Median household income in the Lexington-Fayette metro area is $71,966, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lexington-Fayette metro area scores 34 for gyms (lower middle), #326 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Lexington-Fayette metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the Lexington-Fayette metro area

Screening a site or an acquisition in the Lexington-Fayette metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Lexington-Fayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.