Fitness and classes · Small-town market · Arkansas
Gyms in the Malvern, AR area
How the Malvern, AR area compares with other small-town markets and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #464 of 506 scored small-town markets
#10 of 12 scored small-town markets based in Arkansas
- Listings
- 8
- 1 chain location (13%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.3M
- On memberships, classes and admissions · $511 a household
- Spending per listing
- $787K
- 40% below the U.S.
- Listings per 10k households
- 6.5
- 14% below the U.S.
- Population, 2025
- 33,451
- +1.1% since 2020
See the gyms around any address in the Malvern area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Malvern area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms, the Malvern area has a Groundwork market score of 26 (lower middle): #464 of 506 scored small-town markets and #10 of 12 scored small-town markets based in Arkansas. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 8 gyms in the Malvern area. One of them (13%) is a chain location, against 28% across the U.S. Per 10,000 households, that is 6.5, 14% below the U.S. rate of 7.6.
Households in the Malvern area spend about $6.3M a year on memberships, classes and admissions, or $511 per household, 48% below the U.S. average. That is about $787K of household spending for each gym on map listings, 40% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
There is no official count of businesses with payroll classed as fitness and recreational sports centers in the Malvern area: counts under 3 aren’t published. Population estimates show the Malvern area grew 1.1% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Malvern area compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Malvern area | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.5 | 6.7 | 7.6 |
| Spending per listing | $787K | $919K | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 4,693 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +8.0% | +5.8% |
| Population growth, 2020–2025 | +1.1% | +3.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $511 | $617 | $983 |
| Median household income | $55,405 | $60,773 | $80,734 |
| Groundwork market score | 26 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 81 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Malvern area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Malvern area
- Population, 2025 estimate
- 33,451+1.1% since 2020
- Households
- 12,310
- Median age
- 42.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 615 sq. mi.
- People per square mile
- 54
- Median household income
- $55,405+26.2% vs. 2015–2019, before inflation
- Average household income
- $70,323
- Median home value
- $151,100
- Jobs located here
- 7,843
- Daytime population
- 28,215Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Malvern area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Malvern area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Arkansas
Every Arkansas market ranked →The highest-scoring small-town markets in Arkansas for gyms, numbered among those based in Arkansas, with the Malvern area marked.
Top small-town markets in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Searcy, AR | 47 | 22 | 7.4 | $701K | +4.2% | #291 of 506 |
| 2Russellville, AR | 46 | 22 | 6.7 | $832K | +1.6% | #301 of 506 |
| 3Blytheville, AR | 45 | 5 | 3.2 | $1.7M | −6.7% | #307 of 506 |
| 4Mountain Home, AR | 43 | 9 | 4.7 | $1.1M | +3.1% | #333 of 506 |
| 5Harrison, AR | 42 | 14 | 7.6 | $692K | +2.4% | #349 of 506 |
| 6Paragould, AR | 36 | 11 | 6.1 | $888K | +3.4% | #404 of 506 |
| 7Pine Bluff, AR | 31 | 12 | 4.5 | $1.1M | −5.6% | #432 of 506 |
| 8Batesville, AR | 29 | 12 | 8.2 | $677K | +2.2% | #446 of 506 |
| 9Camden, AR | 28 | 5 | 4.8 | $1.1M | −3.6% | #454 of 506 |
| 10Malvern, AR | 26 | 8 | 6.5 | $787K | +1.1% | #464 of 506 |
Other business types in the Malvern area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Malvern, AR area?
The Malvern area has 8 gyms on map listings as of September 2026. One of them (13%) is a chain location. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in the Malvern area: counts under 3 are left out.
How much do households in the Malvern, AR area spend on memberships, classes and admissions?
About $6.3M a year, or $511 per household. That is 48% below the U.S. average (an index of 52, where 100 is the U.S. average). Spread across the 8 gyms on map listings, it comes to $787K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 12,310 households in the Malvern area and national spending patterns by income.
How does the Malvern, AR area compare with the U.S. for gyms?
The Malvern area has 6.5 gyms per 10,000 households, 14% below the U.S. rate of 7.6. Spending per gym is $787K, 40% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, the Malvern area would have about 5, against 8 on map listings.
How fast is the Malvern, AR area growing?
Population estimates put the Malvern area at 33,451 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 12,310 households. The median household income in the Malvern area is $55,405 a year, 31% below the U.S. median of $80,734. That rose 26.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Malvern area scores 26 for gyms (lower middle), #464 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Malvern area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Malvern area
Screening a site or an acquisition in the Malvern area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Malvern area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.