Groundwork

Fitness and classes · County · Alabama

Gyms in Shelby County, AL

The gyms in Shelby County, AL, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #933 of 1,792 scored counties
#13 of 45 scored counties in Alabama

Listings
84
28 chain locations (33%)
Official establishments
35
All fitness and recreational sports centers · +2.9% since 2019
Household spending a year
$83.3M
On memberships, classes and admissions · $958 a household
Spending per listing
$991K
24% below the U.S.
Listings per 10k households
9.7
28% above the U.S.
Population, 2025
238,552
+6.5% since 2020

See the gyms around any address in Shelby County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Shelby County spend about $83.3M a year on memberships, classes and admissions, or $958 per household, 3% below the U.S. average. Spread across 84 gyms, that is $991K per gym, 24% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

Shelby County has 84 gyms on map listings as of September 2026. Of those, 28 are chain locations, or 33%, against 28% across the U.S. That comes to 9.7 for every 10,000 households, 28% above the U.S. rate of 7.6.

Official counts show 35 businesses with payroll classed as fitness and recreational sports centers in Shelby County in 2023, up 2.9% from 2019. That is one for every 2,482 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 1 SBA-backed loan worth $205K has gone to businesses classed as fitness and recreational sports centers in Shelby County.

Population estimates show Shelby County grew 6.5% from 2020 to 2025, faster than the U.S. (+3.1%). Shelby County scores 50 (upper middle) on the Groundwork market score for gyms, ranking #933 of 1,792 scored counties and #13 of 45 scored counties in Alabama.

How Shelby County compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Shelby County, AL compared with Alabama and the U.S.
MeasureShelby CountyAlabamaU.S.
Listings per 10k households9.77.07.6
Spending per listing$991K$936K$1.3M
Households per official establishment (all fitness and recreational sports centers)2,4824,0353,109
Official establishment growth, 2019–2023+2.9%+10.7%+5.8%
Population growth, 2020–2025+6.5%+3.2%+3.1%
Spending per household on memberships, classes and admissions$958$656$983
Median household income$97,961$63,999$80,734
Groundwork market score5039

Official counts and lending

Businesses

Official establishments, 2019 to 2023
34 → 35All fitness and recreational sports centers · +2.9% over the period
Employees, 2023
664
Annual payroll, 2023
$9.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
8428 chain locations
Listings at the U.S. rate for this spending
64The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$205K

SBA-backed loans to businesses classed as fitness and recreational sports centers in Shelby County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Shelby County

Population, 2025 estimate
238,552+6.5% since 2020
Households
86,866
Median age
41.0
Homes lived in by their owners
81%
Vehicles per household
2.1
Land area
785 sq. mi.
People per square mile
293
Median household income
$97,961+25.9% vs. 2015–2019, before inflation
Average household income
$128,135
Median home value
$326,100
Jobs located here
95,355
Daytime population
222,801Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Shelby County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Alabama for gyms, numbered among those based in Alabama, with Shelby County marked.

Top counties in Alabama

Counties in Alabama ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Limestone County, AL87204.9$1.7M+18.0%#28 of 1,792
2Chilton County, AL6473.9$1.5M+5.9%#392 of 1,792
3Dale County, AL5952.5$2.1M+1.3%#544 of 1,792
4Blount County, AL5994.1$1.5M+1.8%#553 of 1,792
5Elmore County, AL55226.7$1M+4.2%#739 of 1,792
6Morgan County, AL55326.5$1M+2.6%#740 of 1,792
7Lawrence County, AL5464.4$1.4M+2.3%#753 of 1,792
8Tuscaloosa County, AL54515.7$1.2M+3.8%#767 of 1,792
9Cullman County, AL54246.8$906K+6.7%#778 of 1,792
10Madison County, AL521348.1$1.1M+11.0%#851 of 1,792
13Shelby County, AL50849.7$991K+6.5%#933 of 1,792

Other business types in Shelby County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Shelby County, AL?

Map listings as of September 2026 show 84 gyms in Shelby County. 28 of them (33%) are chain locations. The listings count gyms and fitness centers. Official counts show 35 businesses with payroll classed as fitness and recreational sports centers in 2023, up 2.9% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in Shelby County, AL spend on memberships, classes and admissions?

About $83.3M a year, or $958 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 84 gyms on map listings, it comes to $991K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 86,866 households in Shelby County and national spending patterns by income.

How does Shelby County, AL compare with the U.S. for gyms?

Shelby County has 9.7 gyms per 10,000 households, 28% above the U.S. rate of 7.6. Spending per gym is $991K, 24% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Shelby County would have about 64, against 84 on map listings. There is one business with payroll in the industry for every 2,482 households, against one for every 3,109 across the U.S. The official count rose 2.9% from 2019 to 2023, against +5.8% for the U.S.

How fast is Shelby County, AL growing?

Population estimates put Shelby County at 238,552 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 86,866 households. Median household income in Shelby County is $97,961, 21% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shelby County scores 50 for gyms (upper middle), #933 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Shelby County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Shelby County

Screening a site or an acquisition in Shelby County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.