Fitness and classes · County · Texas
Gyms and studios in Denton County, TX
The gyms and studios in Denton County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #535 of 2,088 scored counties
#28 of 143 scored counties in Texas
- Listings
- 578
- 172 chain locations (30%)
- Official establishments
- 296
- +31.0% since 2019
- Household spending a year
- $400M
- On memberships, classes and admissions · $1,110 a household
- Spending per listing
- $692K
- 5% above the U.S.
- Listings per 10k households
- 16.0
- 7% above the U.S.
- Population, 2025
- 1,069,346
- +16.9% since 2020
See the gyms and studios around any address in Denton County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Denton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 578 gyms and studios in Denton County. Of those, 172 are chain locations, or 30%, against 20% across the U.S. That is 16.0 per 10,000 households, 7% above the U.S. rate of 14.9.
At $1,110 per household (13% above the U.S. average), households in Denton County spend about $400M a year on memberships, classes and admissions. That works out to $692K per location, 5% above the U.S. figure of $662K.
In 2023, official counts showed 296 businesses with payroll in Denton County classed as fitness centers and recreation instruction, up 31.0% from 2019. That is one for every 1,218 households, against one for every 1,641 across the U.S. Since fiscal 2022, 65 SBA-backed loans worth $30.1M have gone to businesses classed as fitness centers and recreation instruction in Denton County.
Population estimates show Denton County grew 16.9% from 2020 to 2025, faster than the U.S. (+3.1%). For gyms and studios, Denton County has a Groundwork market score of 62 (upper middle): #535 of 2,088 scored counties and #28 of 143 scored counties in Texas.
How Denton County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Denton County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.0 | 15.0 | 14.9 |
| Spending per listing | $692K | $539K | $662K |
| Households per official establishment | 1,218 | 1,718 | 1,641 |
| Official establishment growth, 2019–2023 | +31.0% | +19.7% | +8.2% |
| Population growth, 2020–2025 | +16.9% | +8.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,110 | $810 | $983 |
| Median household income | $111,498 | $78,476 | $80,734 |
| Groundwork market score | 62 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 226 → 296+31.0% over the period
- Employees, 2023
- 2,545
- Annual payroll, 2023
- $46M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 578172 chain locations
- Listings at the U.S. rate for this spending
- 604The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 65
- Amount
- $30.1M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Denton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Denton County
- Population, 2025 estimate
- 1,069,346+16.9% since 2020
- Households
- 360,392
- Median age
- 38.2
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 878 sq. mi.
- People per square mile
- 1,115
- Median household income
- $111,498+28.3% vs. 2015–2019, before inflation
- Average household income
- $145,847
- Median home value
- $437,200
- Jobs located here
- 321,359
- Daytime population
- 759,111Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Denton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Denton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Texas
Every Texas market ranked →The highest-scoring counties in Texas for gyms and studios, numbered among those based in Texas, with Denton County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chambers County, TX | 91 | 15 | 8.7 | $1.2M | +22.6% | #10 of 2,088 |
| 2Medina County, TX | 81 | 13 | 7.3 | $996K | +11.4% | #58 of 2,088 |
| 3Grimes County, TX | 80 | 5 | 4.9 | $1.3M | +16.3% | #65 of 2,088 |
| 4Lampasas County, TX | 80 | 7 | 8.3 | $943K | +9.0% | #70 of 2,088 |
| 5Llano County, TX | 78 | 9 | 8.4 | $905K | +9.5% | #95 of 2,088 |
| 6Waller County, TX | 76 | 14 | 7.6 | $1.1M | +21.9% | #122 of 2,088 |
| 7Gaines County, TX | 75 | 6 | 8.7 | $853K | +10.4% | #140 of 2,088 |
| 8Polk County, TX | 74 | 13 | 6.7 | $893K | +5.9% | #163 of 2,088 |
| 9Burleson County, TX | 73 | 5 | 6.3 | $1.1M | +16.2% | #174 of 2,088 |
| 10Hardin County, TX | 73 | 22 | 9.9 | $752K | +4.2% | #189 of 2,088 |
| 28Denton County, TX | 62 | 578 | 16.0 | $692K | +16.9% | #535 of 2,088 |
Other business types in Denton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes62
- Gyms70
- Yoga, Pilates and fitness studios66
- Martial arts and dance studios62
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Denton County, TX?
Denton County has 578 gyms and studios on map listings as of September 2026. 172 of them (30%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 296 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 31.0% from 2019.
How much do households in Denton County, TX spend on memberships, classes and admissions?
About $400M a year, or $1,110 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 578 gyms and studios on map listings, it comes to $692K per location. It is estimated from the incomes of the 360,392 households in Denton County and national spending patterns by income.
How does Denton County, TX compare with the U.S. for gyms and studios?
Denton County has 16.0 gyms and studios per 10,000 households, 7% above the U.S. rate of 14.9. Spending per location is $692K, 5% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Denton County would have about 604, against 578 on map listings. There is one business with payroll in the industry for every 1,218 households, against one for every 1,641 across the U.S. The official count rose 31.0% from 2019 to 2023, against +8.2% for the U.S.
How fast is Denton County, TX growing?
Population estimates put Denton County at 1,069,346 people in 2025, up 16.9% since 2020, faster than the U.S. (+3.1%). It has 360,392 households. Median household income in Denton County is $111,498, 38% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Denton County scores 62 for gyms and studios (upper middle), #535 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Denton County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Denton County
Screening a site or an acquisition in Denton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Denton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.