Groundwork

Beauty and personal care · County · Indiana

Barbershops in Howard County, IN

Competitor counts, household spending and official business counts for barbershops in Howard County, IN, set against other counties and the U.S.

Groundwork market score · out of 100

Score 36 out of 100: Lower middle

Ranked #1,002 of 1,356 scored counties
#37 of 40 scored counties in Indiana

Listings
20
2 chain locations (10%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$32.1M
On personal care products and services · $903 a household
Spending per listing
$1.6M
15% below the U.S.
Listings per 10k households
5.6
6% above the U.S.
Population, 2025
83,904
+0.4% since 2020

See the barbershops around any address in Howard County

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 20 barbershops in Howard County. Of those, 2 are chain locations, or 10%, against 12% across the U.S. That is 5.6 per 10,000 households, 6% above the U.S. rate of 5.3.

Households in Howard County spend about $32.1M a year on personal care products and services, or $903 per household, 10% below the U.S. average. That is about $1.6M of household spending for each shop on map listings, 15% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.

There is no official count of businesses with payroll classed as barber shops in Howard County: counts under 3 aren’t published. Official counts list 25 one-person businesses without payroll.

Population estimates show Howard County grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for barbershops in Howard County is 36 (lower middle), #1,002 of 1,356 scored counties and #37 of 40 scored counties in Indiana.

How Howard County compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Howard County, IN compared with Indiana and the U.S.
MeasureHoward CountyIndianaU.S.
Listings per 10k households5.64.45.3
Spending per listing$1.6M$2.2M$1.9M
Households per official establishmentn/a21,55616,589
Official establishment growth, 2019–2023n/a+53.7%+28.5%
Population growth, 2020–2025+0.4%+2.7%+3.1%
Spending per household on personal care products and services$903$971$1,005
Median household income$64,027$71,957$80,734
Groundwork market score3649

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
25Businesses with no payroll
Map listings, September 2026
202 chain locations
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in Howard County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Howard County

Population, 2025 estimate
83,904+0.4% since 2020
Households
35,593
Median age
40.9
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
293 sq. mi.
People per square mile
286
Median household income
$64,027+22.3% vs. 2015–2019, before inflation
Average household income
$83,020
Median home value
$165,000
Jobs located here
35,309
Daytime population
82,151Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Howard County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.

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Barbershops across Indiana

Every Indiana market ranked →

The highest-scoring counties in Indiana for barbershops, numbered among those based in Indiana, with Howard County marked.

Top counties in Indiana

Counties in Indiana ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Boone County, IN9593.1$3.9M+13.5%#2 of 1,356
2Hancock County, IN91113.3$3.4M+13.5%#10 of 1,356
3Morgan County, IN8472.5$4.1M+4.4%#38 of 1,356
4Warrick County, IN8483.2$3.4M+4.4%#40 of 1,356
5Dearborn County, IN7752.5$4.1M+1.7%#99 of 1,356
6Bartholomew County, IN77123.6$2.8M+4.3%#108 of 1,356
7Hendricks County, IN75243.6$3.2M+10.2%#135 of 1,356
8Porter County, IN75233.4$3.2M+1.6%#136 of 1,356
9Johnson County, IN75304.8$2.3M+7.4%#141 of 1,356
10Kosciusko County, IN7461.9$5.2M+0.9%#142 of 1,356
37Howard County, IN36205.6$1.6M+0.4%#1,002 of 1,356

Other business types in Howard County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in Howard County, IN?

There are 20 barbershops on map listings in Howard County as of September 2026. 2 of them (10%) are chain locations. The listings count barbershops. No official count is published for barber shops in Howard County: counts under 3 are left out. Official counts also show 25 one-person businesses without payroll.

How much do households in Howard County, IN spend on personal care products and services?

About $32.1M a year, or $903 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 20 barbershops on map listings, it comes to $1.6M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 35,593 households in Howard County and national spending patterns by income.

How does Howard County, IN compare with the U.S. for barbershops?

Howard County has 5.6 barbershops per 10,000 households, 6% above the U.S. rate of 5.3. Spending per shop is $1.6M, 15% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Howard County would have about 17, against 20 on map listings.

How fast is Howard County, IN growing?

Population estimates put Howard County at 83,904 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 35,593 households. Median household income in Howard County is $64,027, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howard County scores 36 for barbershops (lower middle), #1,002 of 1,356 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Howard County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in Howard County

Screening a site or an acquisition in Howard County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.