Beauty and personal care · County · Colorado
Spas and skin care studios in Montezuma County, CO
How Montezuma County, CO compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,394 of 1,769 scored counties
#18 of 34 scored counties in Colorado
- Listings
- 14
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $10.2M
- On personal care products and services · $902 a household
- Spending per listing
- $726K
- 17% below the U.S.
- Listings per 10k households
- 12.4
- 8% above the U.S.
- Population, 2025
- 26,678
- +3.0% since 2020
See the spas and skin care studios around any address in Montezuma County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Montezuma County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for spas and skin care studios in Montezuma County is 36 (lower middle), #1,394 of 1,769 scored counties and #18 of 34 scored counties in Colorado. That puts it in the bottom quarter of counties.
At $902 per household (10% below the U.S. average), households in Montezuma County spend about $10.2M a year on personal care products and services. Spread across 14 spas and skin care studios, that is $726K per studio, 17% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 14 spas and skin care studios on map listings in Montezuma County as of September 2026. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 12.4, 8% above the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in Montezuma County, since they leave out counts under 3. Between 2020 and 2025, the population of Montezuma County grew 3.0%, in step with the U.S. (+3.1%).
How Montezuma County compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Montezuma County | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.4 | 16.0 | 11.5 |
| Spending per listing | $726K | $699K | $876K |
| Households per official establishment | n/a | 2,800 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +35.9% | +29.8% |
| Population growth, 2020–2025 | +3.0% | +3.9% | +3.1% |
| Spending per household on personal care products and services | $902 | $1,118 | $1,005 |
| Median household income | $65,244 | $95,470 | $80,734 |
| Groundwork market score | 36 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 140 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Montezuma County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Montezuma County
- Population, 2025 estimate
- 26,678+3.0% since 2020
- Households
- 11,269
- Median age
- 46.6
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 2,029 sq. mi.
- People per square mile
- 13
- Median household income
- $65,244+31.9% vs. 2015–2019, before inflation
- Average household income
- $84,506
- Median home value
- $331,400
- Jobs located here
- 9,333
- Daytime population
- 25,163Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Montezuma County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Montezuma County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Colorado
Every Colorado market ranked →The highest-scoring counties in Colorado for spas and skin care studios, numbered among those based in Colorado, with Montezuma County marked.
Top counties in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Elbert County, CO | 94 | 7 | 7.0 | $1.9M | +16.5% | #2 of 1,769 |
| 2Grand County, CO | 81 | 5 | 6.7 | $1.6M | +4.8% | #58 of 1,769 |
| 3Teller County, CO | 74 | 6 | 5.1 | $2M | 0.0% | #133 of 1,769 |
| 4Weld County, CO | 69 | 135 | 10.9 | $1M | +14.2% | #254 of 1,769 |
| 5Delta County, CO | 65 | 7 | 5.4 | $1.6M | +3.6% | #357 of 1,769 |
| 6Adams County, CO | 64 | 206 | 10.9 | $1M | +6.6% | #403 of 1,769 |
| 7Broomfield County, CO | 54 | 41 | 12.9 | $992K | +6.3% | #740 of 1,769 |
| 8Fremont County, CO | 49 | 15 | 8.3 | $1.1M | +2.4% | #919 of 1,769 |
| 9Montrose County, CO | 47 | 20 | 11.1 | $844K | +4.1% | #1,001 of 1,769 |
| 10Mesa County, CO | 47 | 78 | 11.8 | $812K | +4.4% | #1,002 of 1,769 |
| 18Montezuma County, CO | 36 | 14 | 12.4 | $726K | +3.0% | #1,394 of 1,769 |
Other business types in Montezuma County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons68
- Barbershops
- Nail salons49
- Spas and skin care36
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Montezuma County, CO?
As of September 2026, map listings count 14 spas and skin care studios in Montezuma County. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Montezuma County: counts under 3 are left out.
How much do households in Montezuma County, CO spend on personal care products and services?
About $10.2M a year, or $902 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 14 spas and skin care studios on map listings, it comes to $726K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 11,269 households in Montezuma County and national spending patterns by income.
How does Montezuma County, CO compare with the U.S. for spas and skin care studios?
Montezuma County has 12.4 spas and skin care studios per 10,000 households, 8% above the U.S. rate of 11.5. Spending per studio is $726K, 17% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Montezuma County would have about 12, against 14 on map listings.
How fast is Montezuma County, CO growing?
Population estimates put Montezuma County at 26,678 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 11,269 households. The median household income in Montezuma County is $65,244 a year, 19% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Montezuma County scores 36 for spas and skin care studios (lower middle), #1,394 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montezuma County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Montezuma County
Screening a site or an acquisition in Montezuma County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Montezuma County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.