County profile · Colorado
Montezuma County, CO market data
Population, household spending and competition for 56 business types in Montezuma County, each scored against other counties.
- Population, 2025
- 26,678
- +3.0% since 2020
- Households
- 11,269
- Median household income
- $65,244
- +31.9% vs. 2015–2019, before inflation
- Median home value
- $331,400
- Jobs located here
- 9,333
- Highest market score
- 73
- Pizza, #218 of 2,090 scored counties
A site report maps the competitors on map listings around any address in Montezuma County by name and distance, and the households and spending within reach. Or open the report at the center of Montezuma County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 26,678 people live in Montezuma County, in 11,269 households. Population estimates put the population change in Montezuma County from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). The median household income in Montezuma County is $65,244 a year, 19% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Montezuma County spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on clothing, shoes and related services (79).
The highest Groundwork market scores in Montezuma County are for pizza places (73), fast food and sandwich shops (72) and gyms (71). Montezuma County ranks #218 of 2,090 scored counties for pizza places.
For its number of households, Montezuma County has the most map listings, relative to the U.S., for gas stations (95% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (47% below the U.S. rate).
All 56 business types in Montezuma County
Highest Groundwork market score first. Each score compares Montezuma County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pizza | 73 | #218 of 2,090 | 6 | 5.3 | $6.5M | 129 | 14 |
| Fast food and sandwich shops | 72 | #308 of 2,222 | 10 | 8.9 | $3.9M | 129 | 14 |
| Gyms | 71 | #211 of 1,792 | 7 | 6.2 | $1.4M | 109 | Under 3 |
| Hair salons | 68 | #368 of 2,339 | 20 | 17.7 | $508K | 118 | 3 |
| Martial arts and dance studios | 61 | #361 of 1,334 | 5 | 4.4 | $2M | 99 | Under 3 |
| Auto repair shops | 60 | #715 of 2,378 | 22 | 19.5 | $570K | 128 | 17 |
| Clothing, shoes and laundry | 59 | #744 of 2,210 | 14 | 12.4 | $1.3M | 148 | 4 |
| HVAC and plumbing | 58 | #556 of 1,707 | 5 | 4.4 | $5.8M | 121 | 10 |
| Clothing and shoe stores | 57 | #766 of 2,087 | 9 | 8.0 | $2M | 159 | Under 3 |
| Salons, barbers and spas | 57 | #810 of 2,385 | 44 | 39.0 | $231K | 109 | 5 |
| Pet grooming and boarding | 56 | #590 of 1,461 | 5 | 4.4 | $1.9M | 76 | Under 3 |
| Grocery stores | 55 | #827 of 2,070 | 5 | 4.4 | $12.7M | 137 | 7 |
| Home repair trades | 54 | #820 of 2,057 | 9 | 8.0 | $3.2M | 132 | 25 |
| Gyms, studios and classes | 54 | #880 of 2,088 | 17 | 15.1 | $585K | 88 | Under 3 |
| Tire shops | 53 | #715 of 1,530 | 7 | 6.2 | $1.8M | 72 | Under 3 |
| Grocery and convenience stores | 53 | #1,079 of 2,402 | 23 | 20.4 | $2.8M | 82 | 7 |
| Child care and preschools | 52 | #776 of 1,611 | 8 | 7.1 | $757K | 76 | 7 |
| Convenience stores | 51 | #1,087 of 2,261 | 11 | 9.8 | $5.8M | 73 | Under 3 |
| Nail salons | 49 | #735 of 1,328 | 6 | 5.3 | $1.7M | 101 | Under 3 |
| Primary care and pediatrics | 48 | #917 of 1,656 | 11 | 9.8 | $1.2M | 67 | 9 |
| Pet businesses | 48 | #1,216 of 2,200 | 17 | 15.1 | $568K | 65 | 6 |
| Bakeries and dessert shops | 47 | #1,039 of 1,889 | 10 | 8.9 | $3.9M | 95 | 6 |
| Dentists and orthodontists | 46 | #1,081 of 1,886 | 10 | 8.9 | $1.3M | 133 | 12 |
| Gas stations | 46 | #1,378 of 2,358 | 24 | 21.3 | $1.4M | 57 | 12 |
| Auto repair and car care | 46 | #1,384 of 2,401 | 49 | 43.5 | $256K | 95 | 25 |
| Insurance agencies | 44 | #1,334 of 2,272 | 20 | 17.7 | $1.2M | 92 | 11 |
| Car washes and detailing | 43 | #907 of 1,451 | 6 | 5.3 | $2.1M | 83 | 4 |
| Veterinarians | 41 | #957 of 1,485 | 5 | 4.4 | $1.9M | 71 | 6 |
| Lawn, cleaning and pest control | 41 | #1,209 of 1,771 | 9 | 8.0 | $1.5M | 88 | 20 |
| Real estate | 41 | #1,578 of 2,229 | 45 | 39.9 | Index only | 95 | 23 |
| Landscaping and lawn care | 40 | #1,014 of 1,493 | 7 | 6.2 | $1.9M | 65 | 10 |
| Real estate agents and brokers | 39 | #1,658 of 2,176 | 40 | 35.5 | Index only | 85 | 14 |
| Doctors, dentists and clinics | 39 | #1,716 of 2,394 | 81 | 71.9 | $161K | 106 | 37 |
| Optometrists and eye care | 37 | #965 of 1,302 | 5 | 4.4 | $2.6M | 83 | 3 |
| Coffee shops and cafes | 37 | #1,532 of 2,063 | 16 | 14.2 | $2.5M | 66 | 6 |
| Spas and skin care | 36 | #1,394 of 1,769 | 14 | 12.4 | $726K | 83 | Under 3 |
| Restaurants and cafes | 36 | #1,785 of 2,405 | 120 | 106.5 | $327K | 88 | 53 |
| Yoga, Pilates and fitness studios | 33 | #658 of 777 | 5 | 4.4 | $2M | 49 | Under 3 |
| Sit-down restaurants | 30 | #2,043 of 2,405 | 68 | 60.3 | $577K | 87 | 33 |
| Chiropractors | 27 | #1,339 of 1,490 | 10 | 8.9 | $1.3M | 54 | 6 |
| Barbershops | Not scored | Not scored | 4 | 3.5 | $2.5M | 135 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.5 | Index only | 119 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.7 | $4.3M | 181 | 7 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.8 | $6.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.8 | $9.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.8 | $14.4M | Too few | 12 |
| Funeral homes | Not scored | Not scored | 2 | 1.8 | $923K | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.8 | $6.7M | Too few | 10 |
| Laundromats | Not scored | Not scored | 2 | 1.8 | $9.1M | Too few | 4 |
| Pet stores | Not scored | Not scored | 2 | 1.8 | $4.8M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.8 | $14.4M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.8 | $6.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $12.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.9 | Index only | Too few | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Montezuma County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.5M | $1,114 | 116 |
| Gasoline and other fuels | $32.7M | $2,898 | 112 |
| Food away from home | $39.2M | $3,480 | 85 |
| Groceries | $63.6M | $5,643 | 89 |
| Personal care products and services | $10.2M | $902 | 90 |
| Child care and other personal services | $6.1M | $537 | 93 |
| Memberships, classes and admissions | $9.9M | $883 | 90 |
| Medical and dental services | $13M | $1,157 | 90 |
| Pets | $9.7M | $857 | 94 |
| Clothing, shoes and related services | $18.2M | $1,616 | 79 |
| Vehicle insurance | $23.2M | $2,055 | 105 |
| Home repairs, maintenance and insurance | $28.8M | $2,559 | 85 |
| Lawn care, cleaning and other household services | $13.4M | $1,185 | 84 |
| Rent and homeowner costs | $185.7M | $16,479 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Montezuma County
- Population, 2025 estimate
- 26,678+3.0% since 2020
- Households
- 11,269
- Median age
- 46.6
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 2,029 sq. mi.
- People per square mile
- 13
- Median household income
- $65,244+31.9% vs. 2015–2019, before inflation
- Average household income
- $84,506
- Median home value
- $331,400
- Jobs located here
- 9,333
- Daytime population
- 25,163Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Montezuma County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Montezuma County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Montezuma County, CO growing?
Population estimates put Montezuma County at 26,678 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 11,269 households. Against the 2015–2019 survey, median household income rose 31.9%, before inflation.
How much do households in Montezuma County, CO spend?
Households in Montezuma County spend about $185.7M a year on rent and homeowner costs, $63.6M on groceries and $39.2M on food away from home. Relative to the U.S., household spending in Montezuma County runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on clothing, shoes and related services (79).
Which business types have the highest market scores in Montezuma County, CO?
Of the business types scored in Montezuma County, pizza places (73), fast food and sandwich shops (72) and gyms (71) have the highest Groundwork market scores. For pizza places, that ranks #218 of 2,090 scored counties.
How does Montezuma County, CO compare with the U.S.?
Median household income in Montezuma County is $65,244, 19% below the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $331,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (95% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Montezuma County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montezuma County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Montezuma County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Montezuma County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.