Groundwork

Funeral services · Small-town market · Texas

Funeral homes in the Sweetwater, TX area

How the Sweetwater, TX area compares with other small-town markets and the U.S. for funeral homes: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$918K
On funerals · $156 a household
Spending per listing
$306K
55% below the U.S.
Listings per 10k households
5.1
2.4 times the U.S.
Population, 2025
14,117
−4.1% since 2020

See the funeral homes around any address in the Sweetwater area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sweetwater area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 3 funeral homes in the Sweetwater area. Per 10,000 households, that is 5.1, 2.4 times the U.S. rate of 2.1.

Household spending on funerals in the Sweetwater area comes to about $918K a year: $156 per household, 9% above the U.S. average. That is about $306K of household spending for each home on map listings, 55% below the U.S. figure of $679K.

There is no official count of businesses with payroll classed as funeral homes and funeral services in the Sweetwater area: counts under 3 aren’t published.

Between 2020 and 2025, the population of the Sweetwater area declined 4.1%, against +3.1% for the U.S. With 3 funeral homes on map listings, the Sweetwater area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Sweetwater area compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Sweetwater, TX area compared with Texas and the U.S.
MeasureSweetwater areaTexasU.S.
Listings per 10k households5.11.72.1
Spending per listing$306K$693K$679K
Households per official establishmentn/a11,1948,510
Official establishment growth, 2019–2023n/a−1.3%−1.7%
Population growth, 2020–2025−4.1%+8.5%+3.1%
Spending per household on funerals$156$121$143
Median household income$50,747$78,476$80,734
Groundwork market scoreNot scored61

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
30 chain locations
Listings at the U.S. rate for this spending
1The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in the Sweetwater area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Sweetwater area

Population, 2025 estimate
14,117−4.1% since 2020
Households
5,886
Median age
38.0
Homes lived in by their owners
68%
Vehicles per household
1.7
Land area
912 sq. mi.
People per square mile
16
Median household income
$50,747+11.4% vs. 2015–2019, before inflation
Average household income
$74,510
Median home value
$96,300
Jobs located here
5,992
Daytime population
13,606Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Sweetwater area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Sweetwater area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Funeral homes across Texas

Every Texas market ranked →

The highest-scoring small-town markets in Texas for funeral homes, numbered among those based in Texas, with the Sweetwater area marked.

Top small-town markets in Texas

Small-town markets in Texas ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Brenham, TX8253.2$510K+7.0%#22 of 365
2Athens, TX8192.7$642K+7.5%#25 of 365
3Huntsville, TX7672.7$540K+9.5%#46 of 365
4Brownwood, TX7564.0$444K+1.7%#48 of 365
5Bonham, TX7253.9$432K+9.2%#54 of 365
6Sulphur Springs, TX6953.6$441K+6.1%#71 of 365
7Corsicana, TX6773.7$395K+8.2%#85 of 365
8Paris, TX66114.4$353K+2.6%#90 of 365
9Jacksonville, TX6394.9$321K+5.4%#103 of 365
10Palestine, TX6274.0$374K+3.2%#108 of 365
Sweetwater, TXNot scored35.1$306K−4.1%

Other business types in the Sweetwater area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Sweetwater, TX area?

There are 3 funeral homes on map listings in the Sweetwater area as of September 2026. The listings count funeral homes, mortuaries and cremation services. No official count is published for funeral homes and funeral services in the Sweetwater area: counts under 3 are left out.

How much do households in the Sweetwater, TX area spend on funerals?

About $918K a year, or $156 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 3 funeral homes on map listings, it comes to $306K per home. It is estimated from the incomes of the 5,886 households in the Sweetwater area and national spending patterns by income.

How does the Sweetwater, TX area compare with the U.S. for funeral homes?

The Sweetwater area has 5.1 funeral homes per 10,000 households, 2.4 times the U.S. rate of 2.1. Spending per home is $306K, 55% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Sweetwater area would have about 1, against 3 on map listings.

How fast is the Sweetwater, TX area growing?

Population estimates put the Sweetwater area at 14,117 people in 2025, down 4.1% since 2020, against +3.1% for the U.S. It has 5,886 households. Median household income in the Sweetwater area is $50,747, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 11.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sweetwater area has no market score for funeral homes: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Sweetwater area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Sweetwater area

Screening a site or an acquisition in the Sweetwater area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Sweetwater area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.