Beauty and personal care · Small-town market · Texas
Hair salons in the Sweetwater, TX area
Competitor counts, household spending and official business counts for hair salons in the Sweetwater, TX area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #423 of 538 scored small-town markets
#26 of 41 scored small-town markets based in Texas
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.5M
- On personal care products and services · $772 a household
- Spending per listing
- $454K
- 6% above the U.S.
- Listings per 10k households
- 17.0
- 27% below the U.S.
- Population, 2025
- 14,117
- −4.1% since 2020
See the hair salons around any address in the Sweetwater area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sweetwater area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, the Sweetwater area has a Groundwork market score of 36 (lower middle): #423 of 538 scored small-town markets and #26 of 41 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.
At $772 per household (23% below the U.S. average), households in the Sweetwater area spend about $4.5M a year on personal care products and services. That is about $454K of household spending for each salon on map listings, 6% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Sweetwater area has 10 hair salons on map listings as of September 2026. One of them (10%) is a chain location, against 14% across the U.S. That comes to 17.0 for every 10,000 households, 27% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in the Sweetwater area, since they leave out counts under 3. Population estimates show the Sweetwater area declined 4.1% from 2020 to 2025, against +3.1% for the U.S.
How the Sweetwater area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sweetwater area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.0 | 26.3 | 23.4 |
| Spending per listing | $454K | $356K | $430K |
| Households per official establishment | n/a | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +6.0% |
| Population growth, 2020–2025 | −4.1% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $772 | $937 | $1,005 |
| Median household income | $50,747 | $78,476 | $80,734 |
| Groundwork market score | 36 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 33Businesses with no payroll
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Sweetwater area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sweetwater area
- Population, 2025 estimate
- 14,117−4.1% since 2020
- Households
- 5,886
- Median age
- 38.0
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.7
- Land area
- 912 sq. mi.
- People per square mile
- 16
- Median household income
- $50,747+11.4% vs. 2015–2019, before inflation
- Average household income
- $74,510
- Median home value
- $96,300
- Jobs located here
- 5,992
- Daytime population
- 13,606Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sweetwater area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Sweetwater area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for hair salons, numbered among those based in Texas, with the Sweetwater area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gainesville, TX | 77 | 31 | 18.8 | $486K | +6.5% | #23 of 538 |
| 2Jacksonville, TX | 76 | 22 | 12.1 | $672K | +5.4% | #24 of 538 |
| 3Andrews, TX | 73 | 11 | 16.1 | $563K | +1.6% | #39 of 538 |
| 4Bonham, TX | 72 | 18 | 14.1 | $625K | +9.2% | #43 of 538 |
| 5Huntsville, TX | 66 | 42 | 16.1 | $463K | +9.5% | #85 of 538 |
| 6Corsicana, TX | 65 | 39 | 20.5 | $402K | +8.2% | #100 of 538 |
| 7Brenham, TX | 64 | 38 | 24.5 | $367K | +7.0% | #115 of 538 |
| 8Granbury, TX | 63 | 64 | 25.1 | $383K | +13.6% | #125 of 538 |
| 9Athens, TX | 61 | 75 | 22.3 | $372K | +7.5% | #148 of 538 |
| 10Mineral Wells, TX | 55 | 23 | 20.5 | $405K | +8.2% | #218 of 538 |
| 26Sweetwater, TX | 36 | 10 | 17.0 | $454K | −4.1% | #423 of 538 |
Other business types in the Sweetwater area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Sweetwater, TX area?
Map listings as of September 2026 show 10 hair salons in the Sweetwater area. One of them (10%) is a chain location. The listings count hair and beauty salons. No official count is published for beauty salons in the Sweetwater area: counts under 3 are left out. Official counts also show 33 one-person businesses without payroll.
How much do households in the Sweetwater, TX area spend on personal care products and services?
About $4.5M a year, or $772 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 10 hair salons on map listings, it comes to $454K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 5,886 households in the Sweetwater area and national spending patterns by income.
How does the Sweetwater, TX area compare with the U.S. for hair salons?
The Sweetwater area has 17.0 hair salons per 10,000 households, 27% below the U.S. rate of 23.4. Spending per salon is $454K, 6% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Sweetwater area would have about 11, against 10 on map listings.
How fast is the Sweetwater, TX area growing?
Population estimates put the Sweetwater area at 14,117 people in 2025, down 4.1% since 2020, against +3.1% for the U.S. It has 5,886 households. Median household income in the Sweetwater area is $50,747, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 11.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sweetwater area scores 36 for hair salons (lower middle), #423 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sweetwater area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Sweetwater area
Screening a site or an acquisition in the Sweetwater area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sweetwater area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.