Beauty and personal care · Small-town market · Texas
Spas and skin care studios in the Sweetwater, TX area
Competitor counts, household spending and official business counts for spas and skin care studios in the Sweetwater, TX area, set against other small-town markets and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 1.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.5M
- On personal care products and services · $772 a household
- Spending per listing
- $4.5M
- Too few listings to compare
- Listings per 10k households
- 1.7
- Too few listings to compare
- Population, 2025
- 14,117
- −4.1% since 2020
See the spas and skin care studios around any address in the Sweetwater area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sweetwater area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1 spa or skin care studio in the Sweetwater area. That is 1.7 per 10,000 households.
Households in the Sweetwater area spend about $4.5M a year on personal care products and services, or $772 per household, 23% below the U.S. average. That is about $4.5M of household spending for each studio on map listings. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in the Sweetwater area: counts under 3 aren’t published.
Population estimates show the Sweetwater area declined 4.1% from 2020 to 2025, against +3.1% for the U.S. With 1 spa or skin care studio on map listings, the Sweetwater area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Sweetwater area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sweetwater area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.7 | 13.3 | 11.5 |
| Spending per listing | $4.5M | $705K | $876K |
| Households per official establishment | n/a | 4,169 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +46.4% | +29.8% |
| Population growth, 2020–2025 | −4.1% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $772 | $937 | $1,005 |
| Median household income | $50,747 | $78,476 | $80,734 |
| Groundwork market score | Not scored | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Sweetwater area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sweetwater area
- Population, 2025 estimate
- 14,117−4.1% since 2020
- Households
- 5,886
- Median age
- 38.0
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.7
- Land area
- 912 sq. mi.
- People per square mile
- 16
- Median household income
- $50,747+11.4% vs. 2015–2019, before inflation
- Average household income
- $74,510
- Median home value
- $96,300
- Jobs located here
- 5,992
- Daytime population
- 13,606Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sweetwater area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Sweetwater area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for spas and skin care studios, numbered among those based in Texas, with the Sweetwater area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Corsicana, TX | 74 | 9 | 4.7 | $1.7M | +8.2% | #29 of 504 |
| 2Jacksonville, TX | 70 | 9 | 4.9 | $1.6M | +5.4% | #61 of 504 |
| 3Bonham, TX | 67 | 9 | 7.0 | $1.3M | +9.2% | #83 of 504 |
| 4Huntsville, TX | 65 | 12 | 4.6 | $1.6M | +9.5% | #100 of 504 |
| 5Del Rio, TX | 64 | 6 | 3.6 | $2.3M | +0.5% | #106 of 504 |
| 6Kerrville, TX | 62 | 15 | 6.6 | $1.3M | +2.5% | #130 of 504 |
| 7El Campo, TX | 58 | 10 | 6.3 | $1.4M | +1.2% | #164 of 504 |
| 8Gainesville, TX | 54 | 17 | 10.3 | $887K | +6.5% | #208 of 504 |
| 9Palestine, TX | 49 | 13 | 7.4 | $1.1M | +3.2% | #259 of 504 |
| 10Brenham, TX | 49 | 17 | 11.0 | $820K | +7.0% | #264 of 504 |
| Sweetwater, TX | Not scored | 1 | 1.7 | $4.5M | −4.1% |
Other business types in the Sweetwater area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons36
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Sweetwater, TX area?
The Sweetwater area has 1 spa or skin care studio on map listings as of September 2026. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in the Sweetwater area: counts under 3 are left out.
How much do households in the Sweetwater, TX area spend on personal care products and services?
About $4.5M a year, or $772 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 1 spa or skin care studio on map listings, it comes to $4.5M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 5,886 households in the Sweetwater area and national spending patterns by income.
How does the Sweetwater, TX area compare with the U.S. for spas and skin care studios?
The Sweetwater area has 1 spa or skin care studio on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of spas and skin care studios to household spending, the Sweetwater area would have about 5, against 1 on map listings.
How fast is the Sweetwater, TX area growing?
Population estimates put the Sweetwater area at 14,117 people in 2025, down 4.1% since 2020, against +3.1% for the U.S. It has 5,886 households. Median household income in the Sweetwater area is $50,747, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 11.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sweetwater area has no market score for spas and skin care studios: the score needs at least 5 on map listings, and it has 1.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sweetwater area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Sweetwater area
Screening a site or an acquisition in the Sweetwater area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sweetwater area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.