Groundwork

Clothing and laundry · Metro area · Pennsylvania

Clothing and shoe stores in the Reading, PA metro area

Competitor counts, household spending and official business counts for clothing and shoe stores in the Reading, PA metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 85 out of 100: High

Ranked #12 of 387 scored metro areas
#4 of 16 scored metro areas based in Pennsylvania

Listings
161
78 chain locations (48%)
Official establishments
65
−22.6% since 2019
Household spending a year
$365.5M
On clothing, shoes and related services · $2,239 a household
Spending per listing
$2.3M
79% above the U.S.
Listings per 10k households
9.9
39% below the U.S.
Population, 2025
440,072
+2.7% since 2020

See the clothing and shoe stores around any address in the Reading metro area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Reading metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Reading metro area scores 85 (high) on the Groundwork market score for clothing and shoe stores, ranking #12 of 387 scored metro areas and #4 of 16 scored metro areas based in Pennsylvania. That puts it in the top 10% of metro areas for clothing and shoe stores.

At $2,239 per household (9% above the U.S. average), households in the Reading metro area spend about $365.5M a year on clothing, shoes and related services. Spread across 161 clothing and shoe stores, that is $2.3M per store, 79% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

The Reading metro area has 161 clothing and shoe stores on map listings as of September 2026. Chain locations make up 48% of them, against 44% across the U.S. That is 9.9 per 10,000 households, 39% below the U.S. rate of 16.2.

The official count of businesses with payroll classed as clothing and shoe stores in the Reading metro area was 65 in 2023, down 22.6% from 2019. That is one for every 2,511 households, against one for every 1,273 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $180K have gone to businesses classed as clothing and shoe stores in the Reading metro area. Population estimates put the population change in the Reading metro area from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%).

How the Reading metro area compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Reading, PA metro area compared with Pennsylvania and the U.S.
MeasureReading metro areaPennsylvaniaU.S.
Listings per 10k households9.913.716.2
Spending per listing$2.3M$1.7M$1.3M
Households per official establishment2,5111,5661,273
Official establishment growth, 2019–2023−22.6%−18.3%−12.2%
Population growth, 2020–2025+2.7%+0.5%+3.1%
Spending per household on clothing, shoes and related services$2,239$2,270$2,055
Median household income$79,777$77,971$80,734
Groundwork market score8572

Official counts and lending

Businesses

Official establishments, 2019 to 2023
65−22.6% over the period
Employees, 2023
932
Annual payroll, 2023
$16M
One-person businesses, 2023
233Businesses with no payroll
Map listings, September 2026
16178 chain locations
Listings at the U.S. rate for this spending
288The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$180K

SBA-backed loans to businesses classed as clothing and shoe stores in the Reading metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Reading metro area

Population, 2025 estimate
440,072+2.7% since 2020
Households
163,236
Median age
40.9
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
856 sq. mi.
People per square mile
506
Median household income
$79,777+25.2% vs. 2015–2019, before inflation
Average household income
$103,265
Median home value
$257,300
Jobs located here
179,513
Daytime population
404,462Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Reading metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Reading metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring metro areas in Pennsylvania for clothing and shoe stores, numbered among those based in Pennsylvania, with the Reading metro area marked.

Top metro areas in Pennsylvania

Metro areas in Pennsylvania ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lebanon, PA87254.4$5M+2.2%#8 of 387
2Chambersburg, PA87528.2$2.6M+3.0%#9 of 387
3York-Hanover, PA871809.9$2.3M+3.6%#10 of 387
4Reading, PA851619.9$2.3M+2.7%#12 of 387
5Allentown-Bethlehem-Easton, PA-NJ8336310.7$2.2M+3.0%#14 of 387
6Harrisburg-Carlisle, PA7432913.4$1.7M+4.2%#42 of 387
7State College, PA737412.5$1.8M−0.4%#45 of 387
8Gettysburg, PA715714.0$1.6M+3.6%#55 of 387
9Pittsburgh, PA651,44013.6$1.6M−1.3%#88 of 387
10Johnstown, PA646311.3$1.7M−3.2%#97 of 387

Other business types in the Reading metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Reading, PA metro area?

Map listings as of September 2026 show 161 clothing and shoe stores in the Reading metro area. 78 of them (48%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 65 businesses with payroll classed as clothing and shoe stores in 2023, down 22.6% from 2019. Official counts list 233 one-person businesses without payroll.

How much do households in the Reading, PA metro area spend on clothing, shoes and related services?

About $365.5M a year, or $2,239 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 161 clothing and shoe stores on map listings, it comes to $2.3M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 163,236 households in the Reading metro area and national spending patterns by income.

How does the Reading, PA metro area compare with the U.S. for clothing and shoe stores?

The Reading metro area has 9.9 clothing and shoe stores per 10,000 households, 39% below the U.S. rate of 16.2. Spending per store is $2.3M, 79% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Reading metro area would have about 288, against 161 on map listings. There is one business with payroll in the industry for every 2,511 households, against one for every 1,273 across the U.S. The official count fell 22.6% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Reading, PA metro area growing?

Population estimates put the Reading metro area at 440,072 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 163,236 households. Median household income in the Reading metro area is $79,777, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Reading metro area scores 85 for clothing and shoe stores (high), #12 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Reading metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Reading metro area

Screening a site or an acquisition in the Reading metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Reading metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.