Groundwork

Pets · Metro area · Pennsylvania

Veterinarians in the Reading, PA metro area

How the Reading, PA metro area compares with other metro areas and the U.S. for veterinarians: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #247 of 384 scored metro areas
#5 of 16 scored metro areas based in Pennsylvania

Listings
47
6 chain locations (13%)
Official establishments
35
−14.6% since 2019
Household spending a year
$104.6M
On pets · $641 a household
Spending per listing
$2.2M
18% below the U.S.
Listings per 10k households
2.9
12% below the U.S.
Population, 2025
440,072
+2.7% since 2020

See the veterinarians around any address in the Reading metro area

The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Reading metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $641 per household (30% below the U.S. average), households in the Reading metro area spend about $104.6M a year on pets. That is about $2.2M of household spending for each clinic on map listings, 18% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.

The Reading metro area has 47 veterinarians on map listings as of September 2026. Of those, 6 are chain locations, or 13%, against 19% across the U.S. That comes to 2.9 for every 10,000 households, 12% below the U.S. rate of 3.3.

The official count of businesses with payroll classed as veterinary services in the Reading metro area was 35 in 2023, down 14.6% from 2019. That is one for every 4,664 households, against one for every 3,767 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $3.7M have gone to businesses classed as veterinary services in the Reading metro area.

Population estimates show the Reading metro area grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for veterinarians in the Reading metro area is 42 (lower middle), #247 of 384 scored metro areas and #5 of 16 scored metro areas based in Pennsylvania.

How the Reading metro area compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Veterinarians in Reading, PA metro area compared with Pennsylvania and the U.S.
MeasureReading metro areaPennsylvaniaU.S.
Listings per 10k households2.93.13.3
Spending per listing$2.2M$2.1M$2.7M
Households per official establishment4,6644,1533,767
Official establishment growth, 2019–2023−14.6%+7.1%+6.8%
Population growth, 2020–2025+2.7%+0.5%+3.1%
Spending per household on pets$641$647$909
Median household income$79,777$77,971$80,734
Groundwork market score4231

Official counts and lending

Businesses

Official establishments, 2019 to 2023
35−14.6% over the period
Employees, 2023
536
Annual payroll, 2023
$25.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
476 chain locations
Listings at the U.S. rate for this spending
38The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$3.7M

SBA-backed loans to businesses classed as veterinary services in the Reading metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Reading metro area

Population, 2025 estimate
440,072+2.7% since 2020
Households
163,236
Median age
40.9
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
856 sq. mi.
People per square mile
506
Median household income
$79,777+25.2% vs. 2015–2019, before inflation
Average household income
$103,265
Median home value
$257,300
Jobs located here
179,513
Daytime population
404,462Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Reading metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.

Or open the report at the center of the Reading metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Veterinarians across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring metro areas in Pennsylvania for veterinarians, numbered among those based in Pennsylvania, with the Reading metro area marked.

Top metro areas in Pennsylvania

Metro areas in Pennsylvania ranked for veterinarians by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Philadelphia-Camden-Wilmington, PA-NJ-DE-MD457293.0$2.5M+1.4%#230 of 384
2Lebanon, PA44152.6$2.4M+2.2%#235 of 384
3Gettysburg, PA43102.4$2.7M+3.6%#241 of 384
4Altoona, PA42102.0$2.8M−2.5%#243 of 384
5Reading, PA42472.9$2.2M+2.7%#247 of 384
6Harrisburg-Carlisle, PA42722.9$2.2M+4.2%#248 of 384
7Johnstown, PA38132.3$2.3M−3.2%#273 of 384
8Allentown-Bethlehem-Easton, PA-NJ351123.3$2M+3.0%#297 of 384
9York-Hanover, PA33613.4$2M+3.6%#309 of 384
10Scranton–Wilkes-Barre, PA31692.9$1.9M+1.4%#321 of 384

Other business types in the Reading metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many veterinarians are in the Reading, PA metro area?

Map listings as of September 2026 show 47 veterinarians in the Reading metro area. 6 of them (13%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 35 businesses with payroll classed as veterinary services in 2023, down 14.6% from 2019.

How much do households in the Reading, PA metro area spend on pets?

About $104.6M a year, or $641 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 47 veterinarians on map listings, it comes to $2.2M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 163,236 households in the Reading metro area and national spending patterns by income.

How does the Reading, PA metro area compare with the U.S. for veterinarians?

The Reading metro area has 2.9 veterinarians per 10,000 households, 12% below the U.S. rate of 3.3. Spending per clinic is $2.2M, 18% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, the Reading metro area would have about 38, against 47 on map listings. There is one business with payroll in the industry for every 4,664 households, against one for every 3,767 across the U.S. The official count fell 14.6% from 2019 to 2023, against +6.8% for the U.S.

How fast is the Reading, PA metro area growing?

Population estimates put the Reading metro area at 440,072 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 163,236 households. Median household income in the Reading metro area is $79,777, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Reading metro area scores 42 for veterinarians (lower middle), #247 of 384 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Reading metro area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for veterinarians · All 56 business types in the Reading metro area

Screening a site or an acquisition in the Reading metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Reading metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.