Groundwork

Food and drink · Metro area · Pennsylvania

Restaurants and cafes in the Reading, PA metro area

How the Reading, PA metro area compares with other metro areas and the U.S. for restaurants and cafes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 77 out of 100: High

Ranked #31 of 387 scored metro areas
#6 of 16 scored metro areas based in Pennsylvania

Listings
1,484
413 chain locations (28%)
Official establishments
606
−3.8% since 2019
Household spending a year
$643.6M
On food away from home · $3,943 a household
Spending per listing
$434K
17% above the U.S.
Listings per 10k households
90.9
17% below the U.S.
Population, 2025
440,072
+2.7% since 2020

See the restaurants and cafes around any address in the Reading metro area

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Reading metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For restaurants and cafes, the Reading metro area has a Groundwork market score of 77 (high): #31 of 387 scored metro areas and #6 of 16 scored metro areas based in Pennsylvania. That puts it in the top 10% of metro areas for restaurants and cafes.

At $3,943 per household (3% below the U.S. average), households in the Reading metro area spend about $643.6M a year on food away from home. That is about $434K of household spending for each restaurant on map listings, 17% above the U.S. figure of $371K.

There are 1,484 restaurants and cafes on map listings in the Reading metro area as of September 2026. Chain locations make up 28% of them, against 34% across the U.S. That comes to 90.9 for every 10,000 households, 17% below the U.S. rate of 109.8.

The official count of businesses with payroll classed as restaurants and other eating places in the Reading metro area was 606 in 2023, down 3.8% from 2019. That is one for every 269 households, against one for every 209 across the U.S. Since fiscal 2022, 32 SBA-backed loans worth $13.4M have gone to businesses classed as restaurants and other eating places in the Reading metro area. Population estimates put the population change in the Reading metro area from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%).

How the Reading metro area compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Reading, PA metro area compared with Pennsylvania and the U.S.
MeasureReading metro areaPennsylvaniaU.S.
Listings per 10k households90.9100.2109.8
Spending per listing$434K$397K$371K
Households per official establishment269237209
Official establishment growth, 2019–2023−3.8%+1.5%+6.0%
Population growth, 2020–2025+2.7%+0.5%+3.1%
Spending per household on food away from home$3,943$3,973$4,070
Median household income$79,777$77,971$80,734
Groundwork market score7761

Official counts and lending

Businesses

Official establishments, 2019 to 2023
606−3.8% over the period
Employees, 2023
10,634
Annual payroll, 2023
$205M
One-person businesses, 2023
163Businesses with no payroll
Map listings, September 2026
1,484413 chain locations
Listings at the U.S. rate for this spending
1,736The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
32
Amount
$13.4M

SBA-backed loans to businesses classed as restaurants and other eating places in the Reading metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Reading metro area

Population, 2025 estimate
440,072+2.7% since 2020
Households
163,236
Median age
40.9
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
856 sq. mi.
People per square mile
506
Median household income
$79,777+25.2% vs. 2015–2019, before inflation
Average household income
$103,265
Median home value
$257,300
Jobs located here
179,513
Daytime population
404,462Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Reading metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of the Reading metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring metro areas in Pennsylvania for restaurants and cafes, numbered among those based in Pennsylvania, with the Reading metro area marked.

Top metro areas in Pennsylvania

Metro areas in Pennsylvania ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1York-Hanover, PA851,50282.7$488K+3.6%#5 of 387
2Lebanon, PA8040571.4$541K+2.2%#13 of 387
3Chambersburg, PA8048576.4$501K+3.0%#14 of 387
4Lancaster, PA791,88388.5$467K+1.9%#19 of 387
5Gettysburg, PA7835586.9$461K+3.6%#24 of 387
6Reading, PA771,48490.9$434K+2.7%#31 of 387
7Harrisburg-Carlisle, PA672,45599.8$401K+4.2%#82 of 387
8Allentown-Bethlehem-Easton, PA-NJ623,527103.8$396K+3.0%#116 of 387
9Philadelphia-Camden-Wilmington, PA-NJ-DE-MD6026,413107.0$407K+1.4%#128 of 387
10Pittsburgh, PA5410,47298.6$396K−1.3%#161 of 387

Other business types in the Reading metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in the Reading, PA metro area?

As of September 2026, map listings count 1,484 restaurants and cafes in the Reading metro area. 413 of them (28%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 606 businesses with payroll classed as restaurants and other eating places in 2023, down 3.8% from 2019. Another 163 one-person businesses have no payroll, by official counts.

How much do households in the Reading, PA metro area spend on food away from home?

About $643.6M a year, or $3,943 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 1,484 restaurants and cafes on map listings, it comes to $434K per restaurant. It is estimated from the incomes of the 163,236 households in the Reading metro area and national spending patterns by income.

How does the Reading, PA metro area compare with the U.S. for restaurants and cafes?

The Reading metro area has 90.9 restaurants and cafes per 10,000 households, 17% below the U.S. rate of 109.8. Spending per restaurant is $434K, 17% above the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, the Reading metro area would have about 1,736, against 1,484 on map listings. There is one business with payroll in the industry for every 269 households, against one for every 209 across the U.S. The official count fell 3.8% from 2019 to 2023, against +6.0% for the U.S.

How fast is the Reading, PA metro area growing?

Population estimates put the Reading metro area at 440,072 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 163,236 households. Median household income in the Reading metro area is $79,777, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Reading metro area scores 77 for restaurants and cafes (high), #31 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Reading metro area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in the Reading metro area

Screening a site or an acquisition in the Reading metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Reading metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.