Funeral services · Metro area · Pennsylvania
Funeral homes in the Altoona, PA metro area
How the Altoona, PA metro area compares with other metro areas and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 19 out of 100: Low
Ranked #366 of 377 scored metro areas
#16 of 16 scored metro areas based in Pennsylvania
- Listings
- 28
- 1 chain location (4%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $8.3M
- On funerals · $164 a household
- Spending per listing
- $296K
- 56% below the U.S.
- Listings per 10k households
- 5.5
- 2.6 times the U.S.
- Population, 2025
- 119,541
- −2.5% since 2020
See the funeral homes around any address in the Altoona metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Altoona metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For funeral homes, the Altoona metro area has a Groundwork market score of 19 (low): #366 of 377 scored metro areas and #16 of 16 scored metro areas based in Pennsylvania. That puts it in the bottom quarter of metro areas.
Households in the Altoona metro area spend about $8.3M a year on funerals, or $164 per household, 15% above the U.S. average. That works out to $296K per home, 56% below the U.S. figure of $679K.
The Altoona metro area has 28 funeral homes on map listings as of September 2026. One of them (4%) is a chain location, against 10% across the U.S. That comes to 5.5 for every 10,000 households, 2.6 times the U.S. rate of 2.1.
In 2023, official counts showed 15 businesses with payroll in the Altoona metro area classed as funeral homes and funeral services. That is one for every 3,371 households, against one for every 8,510 across the U.S. Population estimates put the population change in the Altoona metro area from 2020 to 2025 at −2.5%, against +3.1% for the U.S.
How the Altoona metro area compares
The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Altoona metro area | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.5 | 3.4 | 2.1 |
| Spending per listing | $296K | $457K | $679K |
| Households per official establishment | 3,371 | 5,461 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −2.6% | −1.7% |
| Population growth, 2020–2025 | −2.5% | +0.5% | +3.1% |
| Spending per household on funerals | $164 | $154 | $143 |
| Median household income | $62,382 | $77,971 | $80,734 |
| Groundwork market score | 19 | 28 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 62
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 281 chain location
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Altoona metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Altoona metro area
- Population, 2025 estimate
- 119,541−2.5% since 2020
- Households
- 50,558
- Median age
- 43.3
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 525 sq. mi.
- People per square mile
- 231
- Median household income
- $62,382+26.8% vs. 2015–2019, before inflation
- Average household income
- $82,561
- Median home value
- $161,100
- Jobs located here
- 57,420
- Daytime population
- 126,336Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Altoona metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Altoona metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring metro areas in Pennsylvania for funeral homes, numbered among those based in Pennsylvania, with the Altoona metro area marked.
Top metro areas in Pennsylvania
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gettysburg, PA | 60 | 10 | 2.4 | $706K | +3.6% | #123 of 377 |
| 2Lancaster, PA | 59 | 48 | 2.3 | $762K | +1.9% | #126 of 377 |
| 3York-Hanover, PA | 59 | 38 | 2.1 | $740K | +3.6% | #127 of 377 |
| 4Chambersburg, PA | 57 | 16 | 2.5 | $654K | +3.0% | #138 of 377 |
| 5Harrisburg-Carlisle, PA | 55 | 60 | 2.4 | $609K | +4.2% | #149 of 377 |
| 6Lebanon, PA | 54 | 15 | 2.6 | $656K | +2.2% | #152 of 377 |
| 7Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 44 | 585 | 2.4 | $600K | +1.4% | #215 of 377 |
| 8Allentown-Bethlehem-Easton, PA-NJ | 43 | 100 | 2.9 | $547K | +3.0% | #228 of 377 |
| 9State College, PA | 42 | 12 | 2.0 | $714K | −0.4% | #230 of 377 |
| 10Reading, PA | 38 | 53 | 3.2 | $492K | +2.7% | #262 of 377 |
| 16Altoona, PA | 19 | 28 | 5.5 | $296K | −2.5% | #366 of 377 |
Other business types in the Altoona metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes19
Questions
How many funeral homes are in the Altoona, PA metro area?
Map listings as of September 2026 show 28 funeral homes in the Altoona metro area. One of them (4%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 15 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Altoona, PA metro area spend on funerals?
About $8.3M a year, or $164 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 28 funeral homes on map listings, it comes to $296K per home. It is estimated from the incomes of the 50,558 households in the Altoona metro area and national spending patterns by income.
How does the Altoona, PA metro area compare with the U.S. for funeral homes?
The Altoona metro area has 5.5 funeral homes per 10,000 households, 2.6 times the U.S. rate of 2.1. Spending per home is $296K, 56% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Altoona metro area would have about 12, against 28 on map listings. There is one business with payroll in the industry for every 3,371 households, against one for every 8,510 across the U.S.
How fast is the Altoona, PA metro area growing?
Population estimates put the Altoona metro area at 119,541 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 50,558 households. The median household income in the Altoona metro area is $62,382 a year, 23% below the U.S. median of $80,734. That rose 26.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Altoona metro area scores 19 for funeral homes (low), #366 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Altoona metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Altoona metro area
Screening a site or an acquisition in the Altoona metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Altoona metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.