Groundwork

Pets · Metro area · Pennsylvania

Pet businesses in the Altoona, PA metro area

How the Altoona, PA metro area compares with other metro areas and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 18 out of 100: Low

Ranked #375 of 387 scored metro areas
#15 of 16 scored metro areas based in Pennsylvania

Listings
65
12 chain locations (18%)
Official establishments
24
−4.0% since 2019
Household spending a year
$27.9M
On pets · $551 a household
Spending per listing
$429K
51% below the U.S.
Listings per 10k households
12.9
24% above the U.S.
Population, 2025
119,541
−2.5% since 2020

See the pet businesses around any address in the Altoona metro area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Altoona metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Altoona metro area scores 18 (low) on the Groundwork market score for pet businesses, ranking #375 of 387 scored metro areas and #15 of 16 scored metro areas based in Pennsylvania. That puts it in the bottom quarter of metro areas.

As of September 2026, map listings count 65 pet businesses in the Altoona metro area. Of those, 12 are chain locations, or 18%, against 17% across the U.S. Per 10,000 households, that is 12.9, 24% above the U.S. rate of 10.4.

Households in the Altoona metro area spend about $27.9M a year on pets, or $551 per household, 39% below the U.S. average. That is about $429K of household spending for each business on map listings, 51% below the U.S. figure of $878K.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Altoona metro area was 24 in 2023, down 4.0% from 2019. That is one for every 2,107 households, against one for every 1,852 across the U.S. Population estimates put the population change in the Altoona metro area from 2020 to 2025 at −2.5%, against +3.1% for the U.S.

How the Altoona metro area compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Altoona, PA metro area compared with Pennsylvania and the U.S.
MeasureAltoona metro areaPennsylvaniaU.S.
Listings per 10k households12.910.510.4
Spending per listing$429K$616K$878K
Households per official establishment2,1071,9971,852
Official establishment growth, 2019–2023−4.0%+6.9%+11.4%
Population growth, 2020–2025−2.5%+0.5%+3.1%
Spending per household on pets$551$647$909
Median household income$62,382$77,971$80,734
Groundwork market score1824

Official counts and lending

Businesses

Official establishments, 2019 to 2023
24−4.0% over the period
Employees, 2023
208
Annual payroll, 2023
$7.9M
One-person businesses, 2023
48Businesses with no payroll
Map listings, September 2026
6512 chain locations
Listings at the U.S. rate for this spending
32The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Altoona metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Altoona metro area

Population, 2025 estimate
119,541−2.5% since 2020
Households
50,558
Median age
43.3
Homes lived in by their owners
72%
Vehicles per household
1.7
Land area
525 sq. mi.
People per square mile
231
Median household income
$62,382+26.8% vs. 2015–2019, before inflation
Average household income
$82,561
Median home value
$161,100
Jobs located here
57,420
Daytime population
126,336Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Altoona metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Altoona metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet businesses across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring metro areas in Pennsylvania for pet businesses, numbered among those based in Pennsylvania, with the Altoona metro area marked.

Top metro areas in Pennsylvania

Metro areas in Pennsylvania ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Philadelphia-Camden-Wilmington, PA-NJ-DE-MD482,1768.8$851K+1.4%#207 of 387
2Gettysburg, PA374110.0$647K+3.6%#294 of 387
3Allentown-Bethlehem-Easton, PA-NJ3536810.8$620K+3.0%#305 of 387
4Harrisburg-Carlisle, PA3426310.7$607K+4.2%#314 of 387
5Johnstown, PA33458.0$658K−3.2%#321 of 387
6Reading, PA3119211.8$545K+2.7%#330 of 387
7Lebanon, PA318214.5$432K+2.2%#331 of 387
8Williamsport, PA30469.8$568K−1.3%#337 of 387
9Chambersburg, PA297411.7$531K+3.0%#345 of 387
10York-Hanover, PA2523813.1$500K+3.6%#359 of 387
15Altoona, PA186512.9$429K−2.5%#375 of 387

Other business types in the Altoona metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Altoona, PA metro area?

The Altoona metro area has 65 pet businesses on map listings as of September 2026. 12 of them (18%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 24 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, down 4.0% from 2019. Official counts list 48 one-person businesses without payroll.

How much do households in the Altoona, PA metro area spend on pets?

About $27.9M a year, or $551 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 65 pet businesses on map listings, it comes to $429K per business. It is estimated from the incomes of the 50,558 households in the Altoona metro area and national spending patterns by income.

How does the Altoona, PA metro area compare with the U.S. for pet businesses?

The Altoona metro area has 12.9 pet businesses per 10,000 households, 24% above the U.S. rate of 10.4. Spending per business is $429K, 51% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Altoona metro area would have about 32, against 65 on map listings. There is one business with payroll in the industry for every 2,107 households, against one for every 1,852 across the U.S. The official count fell 4.0% from 2019 to 2023, against +11.4% for the U.S.

How fast is the Altoona, PA metro area growing?

Population estimates put the Altoona metro area at 119,541 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 50,558 households. The median household income in the Altoona metro area is $62,382 a year, 23% below the U.S. median of $80,734. That rose 26.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Altoona metro area scores 18 for pet businesses (low), #375 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Altoona metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Altoona metro area

Screening a site or an acquisition in the Altoona metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Altoona metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.