Pets · Metro area · Nebraska
Pet businesses in the Lincoln, NE metro area
How the Lincoln, NE metro area compares with other metro areas and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #149 of 387 scored metro areas
#2 of 3 scored metro areas based in Nebraska
- Listings
- 134
- 17 chain locations (13%)
- Official establishments
- 81
- +23.4% since 2019
- Household spending a year
- $118.7M
- On pets · $843 a household
- Spending per listing
- $886K
- In line with the U.S.
- Listings per 10k households
- 9.5
- 9% below the U.S.
- Population, 2025
- 352,081
- +3.3% since 2020
See the pet businesses around any address in the Lincoln metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lincoln metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 134 pet businesses in the Lincoln metro area. Chain locations make up 13% of them, against 17% across the U.S. That is 9.5 per 10,000 households, 9% below the U.S. rate of 10.4.
Household spending on pets in the Lincoln metro area comes to about $118.7M a year: $843 per household, 7% below the U.S. average. Spread across 134 pet businesses, that is $886K per business, in line with the U.S. figure of $878K.
In 2023, official counts showed 81 businesses with payroll in the Lincoln metro area classed as pet care, veterinarians and pet stores, up 23.4% from 2019. That is one for every 1,740 households, against one for every 1,852 across the U.S. Another 146 one-person businesses have no payroll, by official counts. Since fiscal 2022, 6 SBA-backed loans worth $1.4M have gone to businesses classed as pet care, veterinarians and pet stores in the Lincoln metro area.
Between 2020 and 2025, the population of the Lincoln metro area grew 3.3%, in step with the U.S. (+3.1%). The Groundwork market score for pet businesses in the Lincoln metro area is 56 (upper middle), #149 of 387 scored metro areas and #2 of 3 scored metro areas based in Nebraska.
How the Lincoln metro area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln metro area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.5 | 11.8 | 10.4 |
| Spending per listing | $886K | $727K | $878K |
| Households per official establishment | 1,740 | 1,577 | 1,852 |
| Official establishment growth, 2019–2023 | +23.4% | +9.1% | +11.4% |
| Population growth, 2020–2025 | +3.3% | +2.8% | +3.1% |
| Spending per household on pets | $843 | $858 | $909 |
| Median household income | $75,049 | $76,475 | $80,734 |
| Groundwork market score | 56 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 81+23.4% over the period
- Employees, 2023
- 944
- Annual payroll, 2023
- $32.1M
- One-person businesses, 2023
- 146Businesses with no payroll
- Map listings, September 2026
- 13417 chain locations
- Listings at the U.S. rate for this spending
- 135The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $1.4M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Lincoln metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lincoln metro area
- Population, 2025 estimate
- 352,081+3.3% since 2020
- Households
- 140,914
- Median age
- 36.3
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 1,409 sq. mi.
- People per square mile
- 244
- Median household income
- $75,049+23.0% vs. 2015–2019, before inflation
- Average household income
- $99,431
- Median home value
- $273,500
- Jobs located here
- 186,541
- Daytime population
- 361,853Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lincoln metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Lincoln metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Nebraska
Every Nebraska market ranked →The highest-scoring metro areas in Nebraska for pet businesses, numbered among those based in Nebraska (a market based in another state is listed without a number), with the Lincoln metro area marked.
Top metro areas in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Omaha, NE-IA | 64 | 407 | 10.4 | $882K | +4.2% | #89 of 387 |
| Sioux City, IA-NE-SD | 62 | 42 | 7.6 | $1.1M | +1.0% | #98 of 387 |
| 2Lincoln, NE | 56 | 134 | 9.5 | $886K | +3.3% | #149 of 387 |
| 3Grand Island, NE | 43 | 28 | 9.2 | $852K | +1.5% | #249 of 387 |
Other business types in the Lincoln metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses56
- Veterinarians51
- Pet grooming and boarding48
- Pet stores68
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Lincoln, NE metro area?
The Lincoln metro area has 134 pet businesses on map listings as of September 2026. 17 of them (13%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 81 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 23.4% from 2019. Official counts list 146 one-person businesses without payroll.
How much do households in the Lincoln, NE metro area spend on pets?
About $118.7M a year, or $843 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 134 pet businesses on map listings, it comes to $886K per business. It is estimated from the incomes of the 140,914 households in the Lincoln metro area and national spending patterns by income.
How does the Lincoln, NE metro area compare with the U.S. for pet businesses?
The Lincoln metro area has 9.5 pet businesses per 10,000 households, 9% below the U.S. rate of 10.4. Spending per business is $886K, in line with the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Lincoln metro area would have about 135, against 134 on map listings. There is one business with payroll in the industry for every 1,740 households, against one for every 1,852 across the U.S. The official count rose 23.4% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Lincoln, NE metro area growing?
Population estimates put the Lincoln metro area at 352,081 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 140,914 households. The median household income in the Lincoln metro area is $75,049 a year, 7% below the U.S. median of $80,734. That rose 23.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lincoln metro area scores 56 for pet businesses (upper middle), #149 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lincoln metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Lincoln metro area
Screening a site or an acquisition in the Lincoln metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lincoln metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.