Groundwork

Clothing and laundry · Small-town market · Kentucky

Clothing and shoe stores in the Mount Sterling, KY area

How the Mount Sterling, KY area compares with other small-town markets and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 32 out of 100: Lower middle

Ranked #424 of 536 scored small-town markets
#11 of 15 scored small-town markets based in Kentucky

Listings
34
7 chain locations (21%)
Official establishments
16
Businesses with payroll, 2023
Household spending a year
$29.2M
On clothing, shoes and related services · $1,609 a household
Spending per listing
$860K
32% below the U.S.
Listings per 10k households
18.7
15% above the U.S.
Population, 2025
48,428
+3.1% since 2020

See the clothing and shoe stores around any address in the Mount Sterling area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mount Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Mount Sterling area scores 32 (lower middle) on the Groundwork market score for clothing and shoe stores, ranking #424 of 536 scored small-town markets and #11 of 15 scored small-town markets based in Kentucky. That puts it in the bottom quarter of small-town markets.

Households in the Mount Sterling area spend about $29.2M a year on clothing, shoes and related services, or $1,609 per household, 22% below the U.S. average. Spread across 34 clothing and shoe stores, that is $860K per store, 32% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

There are 34 clothing and shoe stores on map listings in the Mount Sterling area as of September 2026. Of those, 7 are chain locations, or 21%, against 44% across the U.S. That comes to 18.7 for every 10,000 households, 15% above the U.S. rate of 16.2.

In 2023, official counts showed 16 businesses with payroll in the Mount Sterling area classed as clothing and shoe stores. That is one for every 1,136 households, against one for every 1,273 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $325K have gone to businesses classed as clothing and shoe stores in the Mount Sterling area. Between 2020 and 2025, the population of the Mount Sterling area grew 3.1%, in step with the U.S. (+3.1%).

How the Mount Sterling area compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Mount Sterling, KY area compared with Kentucky and the U.S.
MeasureMount Sterling areaKentuckyU.S.
Listings per 10k households18.715.016.2
Spending per listing$860K$1.2M$1.3M
Households per official establishment1,1361,5521,273
Official establishment growth, 2019–2023n/a−15.5%−12.2%
Population growth, 2020–2025+3.1%+2.2%+3.1%
Spending per household on clothing, shoes and related services$1,609$1,761$2,055
Median household income$55,208$63,726$80,734
Groundwork market score3242

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16
Employees, 2023
146
Annual payroll, 2023
$1.9M
One-person businesses, 2023
26Businesses with no payroll
Map listings, September 2026
347 chain locations
Listings at the U.S. rate for this spending
23The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$325K

SBA-backed loans to businesses classed as clothing and shoe stores in the Mount Sterling area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Mount Sterling area

Population, 2025 estimate
48,428+3.1% since 2020
Households
18,181
Median age
40.5
Homes lived in by their owners
71%
Vehicles per household
2.0
Land area
679 sq. mi.
People per square mile
70
Median household income
$55,208+23.5% vs. 2015–2019, before inflation
Average household income
$75,334
Median home value
$151,900
Jobs located here
13,375
Daytime population
41,916Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Mount Sterling area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Mount Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Kentucky

Every Kentucky market ranked →

The highest-scoring small-town markets in Kentucky for clothing and shoe stores, numbered among those based in Kentucky, with the Mount Sterling area marked.

Top small-town markets in Kentucky

Small-town markets in Kentucky ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Frankfort, KY693410.5$1.7M+3.1%#107 of 536
2Richmond-Berea, KY685611.3$1.5M+7.0%#117 of 536
3Franklin, KY581215.0$1.1M+5.9%#206 of 536
4Henderson, KY56219.0$1.8M−0.9%#218 of 536
5Mayfield, KY522114.9$1.1M+1.4%#255 of 536
6Danville, KY502712.4$1.3M+3.6%#273 of 536
7Campbellsville, KY491711.6$1.4M+3.4%#282 of 536
8Somerset, KY394115.6$1M+3.5%#369 of 536
9Madisonville, KY383217.4$919K−0.5%#376 of 536
10Corbin, KY378214.5$1M+0.1%#384 of 536
11Mount Sterling, KY323418.7$860K+3.1%#424 of 536

Other business types in the Mount Sterling area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Mount Sterling, KY area?

As of September 2026, map listings count 34 clothing and shoe stores in the Mount Sterling area. 7 of them (21%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 16 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 26 one-person businesses without payroll.

How much do households in the Mount Sterling, KY area spend on clothing, shoes and related services?

About $29.2M a year, or $1,609 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 34 clothing and shoe stores on map listings, it comes to $860K per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 18,181 households in the Mount Sterling area and national spending patterns by income.

How does the Mount Sterling, KY area compare with the U.S. for clothing and shoe stores?

The Mount Sterling area has 18.7 clothing and shoe stores per 10,000 households, 15% above the U.S. rate of 16.2. Spending per store is $860K, 32% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Mount Sterling area would have about 23, against 34 on map listings. There is one business with payroll in the industry for every 1,136 households, against one for every 1,273 across the U.S.

How fast is the Mount Sterling, KY area growing?

Population estimates put the Mount Sterling area at 48,428 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 18,181 households. Median household income in the Mount Sterling area is $55,208, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mount Sterling area scores 32 for clothing and shoe stores (lower middle), #424 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Mount Sterling area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Mount Sterling area

Screening a site or an acquisition in the Mount Sterling area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Mount Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.