Funeral services · County · California
Funeral homes in San Diego County, CA
Competitor counts, household spending and official business counts for funeral homes in San Diego County, CA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #209 of 1,472 scored counties
#22 of 37 scored counties in California
- Listings
- 116
- 10 chain locations (9%)
- Official establishments
- 60
- +9.1% since 2019
- Household spending a year
- $168M
- On funerals · $143 a household
- Spending per listing
- $1.4M
- 2.1 times the U.S.
- Listings per 10k households
- 1.0
- 52% below the U.S.
- Population, 2025
- 3,282,248
- −0.6% since 2020
See the funeral homes around any address in San Diego County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Diego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 116 funeral homes in San Diego County. Of those, 10 are chain locations, or 9%, against 10% across the U.S. That is 1.0 per 10,000 households, 52% below the U.S. rate of 2.1.
At $143 per household (in line with the U.S. average), households in San Diego County spend about $168M a year on funerals. That works out to $1.4M per home, 2.1 times the U.S. figure of $679K.
The official count of businesses with payroll classed as funeral homes and funeral services in San Diego County was 60 in 2023, up 9.1% from 2019. That is one for every 19,521 households, against one for every 8,510 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $3.5M have gone to businesses classed as funeral homes and funeral services in San Diego County.
Between 2020 and 2025, the population of San Diego County declined 0.6%, against +3.1% for the U.S. San Diego County scores 71 (upper middle) on the Groundwork market score for funeral homes, ranking #209 of 1,472 scored counties and #22 of 37 scored counties in California. That puts it in the top quarter of counties.
How San Diego County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Diego County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.0 | 1.1 | 2.1 |
| Spending per listing | $1.4M | $1.4M | $679K |
| Households per official establishment | 19,521 | 17,063 | 8,510 |
| Official establishment growth, 2019–2023 | +9.1% | +3.4% | −1.7% |
| Population growth, 2020–2025 | −0.6% | −0.4% | +3.1% |
| Spending per household on funerals | $143 | $151 | $143 |
| Median household income | $106,268 | $99,122 | $80,734 |
| Groundwork market score | 71 | 73 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 55 → 60+9.1% over the period
- Employees, 2023
- 444
- Annual payroll, 2023
- $23.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 11610 chain locations
- Listings at the U.S. rate for this spending
- 248The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $3.5M
SBA-backed loans to businesses classed as funeral homes and funeral services in San Diego County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Diego County
- Population, 2025 estimate
- 3,282,248−0.6% since 2020
- Households
- 1,171,278
- Median age
- 38.9
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.9
- Land area
- 4,211 sq. mi.
- People per square mile
- 781
- Median household income
- $106,268+34.6% vs. 2015–2019, before inflation
- Average household income
- $141,250
- Median home value
- $854,700
- Jobs located here
- 1,516,991
- Daytime population
- 3,269,716Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Diego County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of San Diego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across California
Every California market ranked →The highest-scoring counties in California for funeral homes, numbered among those based in California, with San Diego County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Placer County, CA | 92 | 17 | 1.1 | $1.6M | +8.9% | #16 of 1,472 |
| 2Riverside County, CA | 87 | 97 | 1.3 | $1.3M | +5.0% | #34 of 1,472 |
| 3El Dorado County, CA | 85 | 8 | 1.1 | $1.7M | +0.6% | #38 of 1,472 |
| 4Marin County, CA | 81 | 7 | 0.7 | $2.8M | −2.9% | #54 of 1,472 |
| 5Madera County, CA | 81 | 6 | 1.3 | $1.2M | +7.4% | #59 of 1,472 |
| 6Sonoma County, CA | 79 | 21 | 1.1 | $1.5M | −0.4% | #75 of 1,472 |
| 7Contra Costa County, CA | 78 | 38 | 0.9 | $1.7M | +0.3% | #85 of 1,472 |
| 8Orange County, CA | 78 | 103 | 1.0 | $1.7M | −1.1% | #86 of 1,472 |
| 9Santa Barbara County, CA | 77 | 15 | 1.0 | $1.7M | −1.4% | #99 of 1,472 |
| 10San Luis Obispo County, CA | 77 | 12 | 1.1 | $1.5M | 0.0% | #100 of 1,472 |
| 22San Diego County, CA | 71 | 116 | 1.0 | $1.4M | −0.6% | #209 of 1,472 |
Other business types in San Diego County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes71
Questions
How many funeral homes are in San Diego County, CA?
There are 116 funeral homes on map listings in San Diego County as of September 2026. 10 of them (9%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 60 businesses with payroll classed as funeral homes and funeral services in 2023, up 9.1% from 2019.
How much do households in San Diego County, CA spend on funerals?
About $168M a year, or $143 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 116 funeral homes on map listings, it comes to $1.4M per home. It is estimated from the incomes of the 1,171,278 households in San Diego County and national spending patterns by income.
How does San Diego County, CA compare with the U.S. for funeral homes?
San Diego County has 1.0 funeral homes per 10,000 households, 52% below the U.S. rate of 2.1. Spending per home is $1.4M, 2.1 times the U.S. figure of $679K. At the national ratio of funeral homes to household spending, San Diego County would have about 248, against 116 on map listings. There is one business with payroll in the industry for every 19,521 households, against one for every 8,510 across the U.S. The official count rose 9.1% from 2019 to 2023, against −1.7% for the U.S.
How fast is San Diego County, CA growing?
Population estimates put San Diego County at 3,282,248 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 1,171,278 households. Median household income in San Diego County is $106,268, 32% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Diego County scores 71 for funeral homes (upper middle), #209 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Diego County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in San Diego County
Screening a site or an acquisition in San Diego County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Diego County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.