Groundwork

Food and drink · County · California

Coffee shops and cafes in San Diego County, CA

The coffee shops and cafes in San Diego County, CA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 33 out of 100: Lower middle

Ranked #1,654 of 2,063 scored counties
#33 of 55 scored counties in California

Listings
1,998
825 chain locations (41%)
Official establishments
1,123
All snack and nonalcoholic beverage bars · +13.9% since 2019
Household spending a year
$5.5B
On food away from home · $4,696 a household
Spending per listing
$2.8M
26% below the U.S.
Listings per 10k households
17.1
55% above the U.S.
Population, 2025
3,282,248
−0.6% since 2020

See the coffee shops and cafes around any address in San Diego County

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Diego County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

San Diego County scores 33 (lower middle) on the Groundwork market score for coffee shops and cafes, ranking #1,654 of 2,063 scored counties and #33 of 55 scored counties in California. That puts it in the bottom quarter of counties.

At $4,696 per household (15% above the U.S. average), households in San Diego County spend about $5.5B a year on food away from home. That is about $2.8M of household spending for each cafe on map listings, 26% below the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.

There are 1,998 coffee shops and cafes on map listings in San Diego County as of September 2026. Of those, 825 are chain locations, or 41%, against 39% across the U.S. Per 10,000 households, that is 17.1, 55% above the U.S. rate of 11.0.

The official count of businesses with payroll classed as snack and nonalcoholic beverage bars in San Diego County was 1,123 in 2023, up 13.9% from 2019. That is one for every 1,043 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Since fiscal 2022, 53 SBA-backed loans worth $15.8M have gone to businesses classed as snack and nonalcoholic beverage bars in San Diego County. Between 2020 and 2025, the population of San Diego County declined 0.6%, against +3.1% for the U.S.

How San Diego County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in San Diego County, CA compared with California and the U.S.
MeasureSan Diego CountyCaliforniaU.S.
Listings per 10k households17.114.811.0
Spending per listing$2.8M$3.1M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)1,0431,0101,518
Official establishment growth, 2019–2023+13.9%+13.5%+24.3%
Population growth, 2020–2025−0.6%−0.4%+3.1%
Spending per household on food away from home$4,696$4,559$4,070
Median household income$106,268$99,122$80,734
Groundwork market score3332

Official counts and lending

Businesses

Official establishments, 2019 to 2023
986 → 1,123All snack and nonalcoholic beverage bars · +13.9% over the period
Employees, 2023
14,188
Annual payroll, 2023
$345.3M
One-person businesses, 2023
179All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
1,998825 chain locations
Listings at the U.S. rate for this spending
1,485The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
53
Amount
$15.8M

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in San Diego County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in San Diego County

Population, 2025 estimate
3,282,248−0.6% since 2020
Households
1,171,278
Median age
38.9
Homes lived in by their owners
55%
Vehicles per household
1.9
Land area
4,211 sq. mi.
People per square mile
781
Median household income
$106,268+34.6% vs. 2015–2019, before inflation
Average household income
$141,250
Median home value
$854,700
Jobs located here
1,516,991
Daytime population
3,269,716Residents who don’t work, plus everyone whose job is here

Looking at a specific site in San Diego County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of San Diego County. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across California

Every California market ranked →

The highest-scoring counties in California for coffee shops and cafes, numbered among those based in California, with San Diego County marked.

Top counties in California

Counties in California ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Yuba County, CA80217.3$5.2M+8.2%#110 of 2,063
2San Benito County, CA632210.7$4.6M+8.6%#503 of 2,063
3Madera County, CA61367.9$4.8M+7.4%#562 of 2,063
4Contra Costa County, CA594009.7$5.4M+0.3%#638 of 2,063
5Solano County, CA5815710.0$4.5M+0.6%#690 of 2,063
6San Joaquin County, CA5825810.5$4.1M+5.5%#699 of 2,063
7Merced County, CA56748.6$4.1M+5.1%#777 of 2,063
8Riverside County, CA5683710.8$4M+5.0%#779 of 2,063
9Kern County, CA502729.5$3.9M+2.3%#998 of 2,063
10Placer County, CA5025115.9$3.1M+8.9%#1,017 of 2,063
33San Diego County, CA331,99817.1$2.8M−0.6%#1,654 of 2,063

Other business types in San Diego County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in San Diego County, CA?

As of September 2026, map listings count 1,998 coffee shops and cafes in San Diego County. 825 of them (41%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 1,123 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 13.9% from 2019. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Another 179 one-person businesses have no payroll, by official counts.

How much do households in San Diego County, CA spend on food away from home?

About $5.5B a year, or $4,696 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 1,998 coffee shops and cafes on map listings, it comes to $2.8M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 1,171,278 households in San Diego County and national spending patterns by income.

How does San Diego County, CA compare with the U.S. for coffee shops and cafes?

San Diego County has 17.1 coffee shops and cafes per 10,000 households, 55% above the U.S. rate of 11.0. Spending per cafe is $2.8M, 26% below the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, San Diego County would have about 1,485, against 1,998 on map listings. There is one business with payroll in the industry for every 1,043 households, against one for every 1,518 across the U.S. The official count rose 13.9% from 2019 to 2023, against +24.3% for the U.S.

How fast is San Diego County, CA growing?

Population estimates put San Diego County at 3,282,248 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 1,171,278 households. Median household income in San Diego County is $106,268, 32% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Diego County scores 33 for coffee shops and cafes (lower middle), #1,654 of 2,063 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in San Diego County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in San Diego County

Screening a site or an acquisition in San Diego County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of San Diego County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.