Groundwork

Fitness and classes · Metro area · New York

Yoga, Pilates and fitness studios in the Ithaca, NY metro area

The yoga, Pilates and fitness studios in the Ithaca, NY metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 24 out of 100: Low

Ranked #338 of 347 scored metro areas
#12 of 12 scored metro areas based in New York

Listings
15
0 chain locations (0%)
Official establishments
15
All fitness and recreational sports centers
Household spending a year
$39.4M
On memberships, classes and admissions · $911 a household
Spending per listing
$2.6M
35% below the U.S.
Listings per 10k households
3.5
46% above the U.S.
Population, 2025
104,047
−1.4% since 2020

See the yoga, Pilates and fitness studios around any address in the Ithaca metro area

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ithaca metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for yoga, Pilates and fitness studios in the Ithaca metro area is 24 (low), #338 of 347 scored metro areas and #12 of 12 scored metro areas based in New York. That puts it in the bottom quarter of metro areas.

As of September 2026, map listings count 15 yoga, Pilates and fitness studios in the Ithaca metro area. None of them are chain locations, against 18% across the U.S. That comes to 3.5 for every 10,000 households, 46% above the U.S. rate of 2.4.

Households in the Ithaca metro area spend about $39.4M a year on memberships, classes and admissions, or $911 per household, 7% below the U.S. average. That is about $2.6M of household spending for each studio on map listings, 35% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

In 2023, official counts showed 15 businesses with payroll in the Ithaca metro area classed as fitness and recreational sports centers. That is one for every 2,884 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 2 SBA-backed loans worth $680K have gone to businesses classed as fitness and recreational sports centers in the Ithaca metro area. Between 2020 and 2025, the population of the Ithaca metro area declined 1.4%, against +3.1% for the U.S.

How the Ithaca metro area compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Ithaca, NY metro area compared with New York and the U.S.
MeasureIthaca metro areaNew YorkU.S.
Listings per 10k households3.53.02.4
Spending per listing$2.6M$3.6M$4.1M
Households per official establishment (all fitness and recreational sports centers)2,8843,0843,109
Official establishment growth, 2019–2023n/a−7.1%+5.8%
Population growth, 2020–2025−1.4%−0.6%+3.1%
Spending per household on memberships, classes and admissions$911$1,071$983
Median household income$74,024$85,974$80,734
Groundwork market score2434

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15All fitness and recreational sports centers
Employees, 2023
246
Annual payroll, 2023
$4.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
150 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$680K

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Ithaca metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in the Ithaca metro area

Population, 2025 estimate
104,047−1.4% since 2020
Households
43,263
Median age
36.4
Homes lived in by their owners
54%
Vehicles per household
1.6
Land area
475 sq. mi.
People per square mile
220
Median household income
$74,024+22.9% vs. 2015–2019, before inflation
Average household income
$102,718
Median home value
$290,900
Jobs located here
46,926
Daytime population
111,478Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Ithaca metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

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Yoga, Pilates and fitness studios across New York

Every New York market ranked →

The highest-scoring metro areas in New York for yoga, Pilates and fitness studios, numbered among those based in New York, with the Ithaca metro area marked.

Top metro areas in New York

Metro areas in New York ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kiryas Joel-Poughkeepsie-Newburgh, NY461014.0$2.9M+3.0%#210 of 347
2Albany-Schenectady-Troy, NY451032.7$3.7M+1.9%#214 of 347
3Rochester, NY44942.1$4.1M−0.7%#220 of 347
4Syracuse, NY43582.1$4.1M−1.3%#233 of 347
5Watertown-Fort Drum, NY4391.9$3.9M−3.9%#235 of 347
6New York-Newark-Jersey City, NY-NJ402,4203.3$3.7M+0.6%#259 of 347
7Utica-Rome, NY39262.1$3.6M−2.0%#270 of 347
8Glens Falls, NY32152.7$3M−1.9%#312 of 347
9Buffalo-Cheektowaga, NY311192.4$3.6M−0.8%#315 of 347
10Binghamton, NY31262.5$3M−1.3%#316 of 347
12Ithaca, NY24153.5$2.6M−1.4%#338 of 347

Other business types in the Ithaca metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in the Ithaca, NY metro area?

The Ithaca metro area has 15 yoga, Pilates and fitness studios on map listings as of September 2026. None of them are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 15 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in the Ithaca, NY metro area spend on memberships, classes and admissions?

About $39.4M a year, or $911 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 15 yoga, Pilates and fitness studios on map listings, it comes to $2.6M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 43,263 households in the Ithaca metro area and national spending patterns by income.

How does the Ithaca, NY metro area compare with the U.S. for yoga, Pilates and fitness studios?

The Ithaca metro area has 3.5 yoga, Pilates and fitness studios per 10,000 households, 46% above the U.S. rate of 2.4. Spending per studio is $2.6M, 35% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, the Ithaca metro area would have about 10, against 15 on map listings. There is one business with payroll in the industry for every 2,884 households, against one for every 3,109 across the U.S.

How fast is the Ithaca, NY metro area growing?

Population estimates put the Ithaca metro area at 104,047 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 43,263 households. Median household income in the Ithaca metro area is $74,024, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ithaca metro area scores 24 for yoga, Pilates and fitness studios (low), #338 of 347 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Ithaca metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Ithaca metro area

Screening a site or an acquisition in the Ithaca metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Ithaca metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.