County profile · Colorado
La Plata County, CO market data
Population, household spending and competition for 56 business types in La Plata County, each scored against other counties.
- Population, 2025
- 56,898
- +2.2% since 2020
- Households
- 24,378
- Median household income
- $86,056
- +25.3% vs. 2015–2019, before inflation
- Median home value
- $591,500
- Jobs located here
- 25,833
- Highest market score
- 80
- Nail salons, #46 of 1,328 scored counties
A site report maps the competitors on map listings around any address in La Plata County by name and distance, and the households and spending within reach. Or open the report at the center of La Plata County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 56,898 people live in La Plata County, in 24,378 households. Population estimates show La Plata County grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in La Plata County is $86,056 a year, 7% above the U.S. median of $80,734. That rose 25.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in La Plata County spend the most on child care and other personal services (an index of 124, where 100 is the U.S. average) and the least on clothing, shoes and related services (92).
The highest Groundwork market scores in La Plata County are for nail salons (80), convenience stores (77) and barbershops (73). La Plata County ranks #46 of 1,328 scored counties for nail salons.
La Plata County is part of the Durango area. For its number of households, La Plata County has the most map listings, relative to the U.S., for veterinarians (2.5 times the U.S. rate) and the fewest for grocery stores (28% below the U.S. rate).
All 56 business types in La Plata County
Highest Groundwork market score first. Each score compares La Plata County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Nail salons | 80 | #46 of 1,328 | 6 | 2.5 | $4.3M | 255 | Under 3 |
| Convenience stores | 77 | #249 of 2,261 | 15 | 6.2 | $10.1M | 128 | Under 3 |
| Barbershops | 73 | #166 of 1,356 | 9 | 3.7 | $2.8M | 151 | Under 3 |
| Child care and preschools | 71 | #226 of 1,611 | 8 | 3.3 | $2.2M | 219 | 17 |
| Grocery and convenience stores | 70 | #447 of 2,402 | 45 | 18.5 | $3.4M | 99 | 12 |
| Tire shops | 68 | #331 of 1,530 | 10 | 4.1 | $2.8M | 114 | 4 |
| Grocery stores | 67 | #476 of 2,070 | 12 | 4.9 | $12.6M | 136 | 11 |
| Gas stations | 65 | #563 of 2,358 | 30 | 12.3 | $2.4M | 100 | 21 |
| Collision repair and body shops | 62 | #381 of 1,327 | 7 | 2.9 | $4.1M | 132 | 9 |
| Fast food and sandwich shops | 59 | #772 of 2,222 | 25 | 10.3 | $4M | 132 | 67 |
| Hair salons | 56 | #878 of 2,339 | 53 | 21.7 | $482K | 112 | 17 |
| Auto repair shops | 55 | #954 of 2,378 | 59 | 24.2 | $482K | 108 | 34 |
| Gyms | 54 | #758 of 1,792 | 23 | 9.4 | $1.3M | 96 | 11 |
| Martial arts and dance studios | 51 | #628 of 1,334 | 14 | 5.7 | $2.1M | 102 | 17 |
| Pet grooming and boarding | 51 | #706 of 1,461 | 11 | 4.5 | $2.3M | 90 | 12 |
| Auto repair and car care | 50 | #1,231 of 2,401 | 104 | 42.7 | $273K | 102 | 51 |
| Pet stores | 48 | #519 of 974 | 6 | 2.5 | $4.2M | 93 | 4 |
| Pizza | 48 | #1,110 of 2,090 | 23 | 9.4 | $4.4M | 86 | 67 |
| Bakeries and dessert shops | 46 | #1,083 of 1,889 | 26 | 10.7 | $3.9M | 93 | 19 |
| Car washes and detailing | 45 | #851 of 1,451 | 13 | 5.3 | $2.2M | 87 | 8 |
| Pet businesses | 45 | #1,333 of 2,200 | 39 | 16.0 | $645K | 73 | 30 |
| Property management | 44 | #547 of 910 | 8 | 3.3 | Index only | 101 | 30 |
| Salons, barbers and spas | 43 | #1,576 of 2,385 | 121 | 49.6 | $211K | 99 | 31 |
| Gyms, studios and classes | 42 | #1,431 of 2,088 | 51 | 20.9 | $564K | 85 | 28 |
| Primary care and pediatrics | 41 | #1,125 of 1,656 | 24 | 9.8 | $1.4M | 77 | 47 |
| Electricians | 40 | #821 of 1,160 | 8 | 3.3 | $8.9M | 74 | 28 |
| Landscaping and lawn care | 40 | #1,000 of 1,493 | 15 | 6.2 | $2.2M | 76 | 49 |
| Insurance agencies | 40 | #1,452 of 2,272 | 37 | 15.2 | $1.4M | 108 | 33 |
| Laundromats | 38 | #531 of 785 | 5 | 2.1 | $9.2M | 73 | Under 3 |
| Roofing and gutters | 38 | #859 of 1,177 | 13 | 5.3 | $5.5M | 65 | 7 |
| Mortgage brokers and lenders | 37 | #678 of 887 | 13 | 5.3 | Index only | 89 | 13 |
| Clothing and shoe stores | 37 | #1,508 of 2,087 | 45 | 18.5 | $1M | 80 | 23 |
| Clothing, shoes and laundry | 37 | #1,635 of 2,210 | 67 | 27.5 | $684K | 78 | 23 |
| Sit-down restaurants | 36 | #1,811 of 2,405 | 182 | 74.7 | $552K | 83 | 68 |
| Yoga, Pilates and fitness studios | 34 | #648 of 777 | 14 | 5.7 | $2.1M | 51 | 11 |
| Veterinarians | 34 | #1,127 of 1,485 | 20 | 8.2 | $1.3M | 46 | 14 |
| HVAC and plumbing | 34 | #1,403 of 1,707 | 22 | 9.0 | $3.2M | 68 | 45 |
| Coffee shops and cafes | 34 | #1,639 of 2,063 | 54 | 22.2 | $1.9M | 50 | 19 |
| Restaurants and cafes | 34 | #1,887 of 2,405 | 349 | 143.2 | $288K | 78 | 154 |
| Optometrists and eye care | 33 | #1,039 of 1,302 | 15 | 6.2 | $2.2M | 70 | 9 |
| Home repair trades | 33 | #1,765 of 2,057 | 43 | 17.6 | $1.7M | 68 | 80 |
| Chiropractors | 32 | #1,236 of 1,490 | 27 | 11.1 | $1.2M | 51 | 12 |
| Home inspectors | 31 | #361 of 415 | 5 | 2.1 | Index only | 34 | Under 3 |
| Lawn, cleaning and pest control | 31 | #1,538 of 1,771 | 28 | 11.5 | $1.2M | 71 | 85 |
| Real estate agents and brokers | 31 | #2,007 of 2,176 | 138 | 56.6 | Index only | 60 | 79 |
| Real estate | 31 | #2,054 of 2,229 | 164 | 67.3 | Index only | 63 | 139 |
| Spas and skin care | 29 | #1,559 of 1,769 | 52 | 21.3 | $491K | 56 | 12 |
| Dentists and orthodontists | 29 | #1,674 of 1,886 | 48 | 19.7 | $682K | 69 | 33 |
| Doctors, dentists and clinics | 29 | #2,138 of 2,394 | 404 | 165.7 | $81K | 53 | 118 |
| Physical therapy | 28 | #1,242 of 1,422 | 31 | 12.7 | $1.1M | 44 | 17 |
| House cleaning | 23 | #801 of 847 | 9 | 3.7 | $3.7M | 58 | 33 |
| Funeral homes | Not scored | Not scored | 4 | 1.6 | $798K | 118 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 1.6 | $8.3M | 81 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $22.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.8 | $14.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $32.8M | Too few | Under 3 |
Household spending in La Plata County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $28.4M | $1,166 | 122 |
| Gasoline and other fuels | $71.4M | $2,931 | 113 |
| Food away from home | $100.5M | $4,121 | 101 |
| Groceries | $151.1M | $6,200 | 98 |
| Personal care products and services | $25.5M | $1,048 | 104 |
| Child care and other personal services | $17.6M | $721 | 124 |
| Memberships, classes and admissions | $28.8M | $1,179 | 120 |
| Medical and dental services | $32.8M | $1,344 | 104 |
| Pets | $25.2M | $1,032 | 114 |
| Clothing, shoes and related services | $45.8M | $1,881 | 92 |
| Vehicle insurance | $50.4M | $2,067 | 106 |
| Home repairs, maintenance and insurance | $71.4M | $2,930 | 97 |
| Lawn care, cleaning and other household services | $33.2M | $1,362 | 96 |
| Rent and homeowner costs | $450.3M | $18,473 | 111 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in La Plata County
- Population, 2025 estimate
- 56,898+2.2% since 2020
- Households
- 24,378
- Median age
- 43.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 1,690 sq. mi.
- People per square mile
- 33
- Median household income
- $86,056+25.3% vs. 2015–2019, before inflation
- Average household income
- $113,780
- Median home value
- $591,500
- Jobs located here
- 25,833
- Daytime population
- 57,893Residents who don’t work, plus everyone whose job is here
Looking at a specific site in La Plata County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of La Plata County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is La Plata County, CO growing?
Population estimates put La Plata County at 56,898 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 24,378 households. Against the 2015–2019 survey, median household income rose 25.3%, before inflation.
How much do households in La Plata County, CO spend?
Households in La Plata County spend about $450.3M a year on rent and homeowner costs, $151.1M on groceries and $100.5M on food away from home. Relative to the U.S., household spending in La Plata County runs highest on child care and other personal services (an index of 124, where 100 is the U.S. average) and lowest on clothing, shoes and related services (92).
Which business types have the highest market scores in La Plata County, CO?
Of the business types scored in La Plata County, nail salons (80), convenience stores (77) and barbershops (73) have the highest Groundwork market scores. For nail salons, that ranks #46 of 1,328 scored counties.
How does La Plata County, CO compare with the U.S.?
Median household income in La Plata County is $86,056, 7% above the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $591,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for veterinarians (2.5 times the U.S. rate) and lowest for grocery stores (28% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in La Plata County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in La Plata County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in La Plata County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of La Plata County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.