County profile · Colorado
Montrose County, CO market data
Population, household spending and competition for 56 business types in Montrose County, each scored against other counties.
- Population, 2025
- 44,591
- +4.1% since 2020
- Households
- 18,069
- Median household income
- $72,120
- +42.8% vs. 2015–2019, before inflation
- Median home value
- $388,400
- Jobs located here
- 15,713
- Highest market score
- 79
- Gyms, #79 of 1,792 scored counties
A site report maps the competitors on map listings around any address in Montrose County by name and distance, and the households and spending within reach. Or open the report at the center of Montrose County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 44,591 people live in Montrose County, in 18,069 households. Population estimates put the population change in Montrose County from 2020 to 2025 at +4.1%, faster than the U.S. (+3.1%). The median household income in Montrose County is $72,120 a year, 11% below the U.S. median of $80,734. That rose 42.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Montrose County spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on clothing, shoes and related services (81).
The highest Groundwork market scores in Montrose County are for gyms (79), funeral homes (78) and gas stations (76). Montrose County ranks #79 of 1,792 scored counties for gyms.
Montrose County is part of the Montrose area. For its number of households, Montrose County has the most map listings, relative to the U.S., for electricians (2.2 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (29% below the U.S. rate).
All 56 business types in Montrose County
Highest Groundwork market score first. Each score compares Montrose County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms | 79 | #79 of 1,792 | 10 | 5.5 | $1.7M | 131 | 4 |
| Funeral homes | 78 | #94 of 1,472 | 5 | 2.8 | $663K | 98 | Under 3 |
| Gas stations | 76 | #237 of 2,358 | 18 | 10.0 | $3M | 124 | 14 |
| Child care and preschools | 75 | #163 of 1,611 | 10 | 5.5 | $1M | 102 | 7 |
| Pizza | 70 | #306 of 2,090 | 11 | 6.1 | $5.9M | 117 | 29 |
| Gyms, studios and classes | 69 | #293 of 2,088 | 27 | 14.9 | $633K | 96 | 4 |
| Tire shops | 64 | #429 of 1,530 | 9 | 5.0 | $2.3M | 92 | 3 |
| Grocery stores | 63 | #586 of 2,070 | 8 | 4.4 | $13M | 140 | 9 |
| Convenience stores | 63 | #656 of 2,261 | 15 | 8.3 | $7M | 88 | Under 3 |
| Grocery and convenience stores | 62 | #724 of 2,402 | 35 | 19.4 | $3M | 88 | 10 |
| Property management | 60 | #291 of 910 | 5 | 2.8 | Index only | 110 | 8 |
| Fast food and sandwich shops | 59 | #799 of 2,222 | 24 | 13.3 | $2.7M | 89 | 29 |
| Physical therapy | 58 | #496 of 1,422 | 7 | 3.9 | $3.1M | 129 | 8 |
| Clothing and shoe stores | 58 | #754 of 2,087 | 21 | 11.6 | $1.4M | 113 | 5 |
| Clothing, shoes and laundry | 57 | #834 of 2,210 | 30 | 16.6 | $1M | 114 | 5 |
| Martial arts and dance studios | 56 | #506 of 1,334 | 10 | 5.5 | $1.7M | 85 | Under 3 |
| Mortgage brokers and lenders | 54 | #365 of 887 | 8 | 4.4 | Index only | 98 | Under 3 |
| Collision repair and body shops | 53 | #603 of 1,327 | 9 | 5.0 | $2.3M | 74 | 5 |
| Hair salons | 53 | #1,028 of 2,339 | 41 | 22.7 | $412K | 96 | 9 |
| Yoga, Pilates and fitness studios | 52 | #364 of 777 | 7 | 3.9 | $2.4M | 60 | 4 |
| Nail salons | 52 | #627 of 1,328 | 10 | 5.5 | $1.7M | 101 | 4 |
| Sit-down restaurants | 50 | #1,175 of 2,405 | 94 | 52.0 | $695K | 105 | 34 |
| Insurance agencies | 49 | #1,148 of 2,272 | 28 | 15.5 | $1.4M | 108 | 19 |
| Restaurants and cafes | 49 | #1,244 of 2,405 | 185 | 102.4 | $353K | 95 | 75 |
| Spas and skin care | 47 | #1,001 of 1,769 | 20 | 11.1 | $844K | 96 | Under 3 |
| Salons, barbers and spas | 47 | #1,365 of 2,385 | 83 | 45.9 | $203K | 96 | 15 |
| Veterinarians | 46 | #859 of 1,485 | 10 | 5.5 | $1.6M | 59 | 6 |
| Bakeries and dessert shops | 46 | #1,084 of 1,889 | 17 | 9.4 | $3.8M | 93 | 12 |
| Barbershops | 45 | #841 of 1,356 | 12 | 6.6 | $1.4M | 75 | Under 3 |
| Pet businesses | 45 | #1,334 of 2,200 | 26 | 14.4 | $619K | 70 | 16 |
| Primary care and pediatrics | 44 | #1,039 of 1,656 | 14 | 7.7 | $1.5M | 87 | 33 |
| Pet grooming and boarding | 40 | #969 of 1,461 | 10 | 5.5 | $1.6M | 63 | 10 |
| Coffee shops and cafes | 40 | #1,398 of 2,063 | 23 | 12.7 | $2.8M | 77 | 12 |
| Real estate | 39 | #1,698 of 2,229 | 88 | 48.7 | Index only | 80 | 45 |
| Car washes and detailing | 38 | #1,042 of 1,451 | 12 | 6.6 | $1.7M | 68 | 11 |
| Auto repair and car care | 38 | #1,755 of 2,401 | 101 | 55.9 | $205K | 76 | 45 |
| Auto repair shops | 38 | #1,758 of 2,378 | 65 | 36.0 | $318K | 72 | 29 |
| Optometrists and eye care | 37 | #968 of 1,302 | 9 | 5.0 | $2.4M | 77 | 5 |
| Real estate agents and brokers | 37 | #1,767 of 2,176 | 74 | 41.0 | Index only | 76 | 32 |
| Roofing and gutters | 36 | #887 of 1,177 | 7 | 3.9 | $6.8M | 80 | 9 |
| Doctors, dentists and clinics | 34 | #1,940 of 2,394 | 155 | 85.8 | $140K | 92 | 86 |
| Landscaping and lawn care | 32 | #1,224 of 1,493 | 12 | 6.6 | $1.8M | 63 | 28 |
| Lawn, cleaning and pest control | 32 | #1,513 of 1,771 | 18 | 10.0 | $1.2M | 73 | 44 |
| House cleaning | 28 | #769 of 847 | 5 | 2.8 | $4.4M | 69 | 16 |
| Chiropractors | 26 | #1,351 of 1,490 | 18 | 10.0 | $1.2M | 50 | 13 |
| Dentists and orthodontists | 26 | #1,751 of 1,886 | 39 | 21.6 | $556K | 57 | 27 |
| Home repair trades | 25 | #1,937 of 2,057 | 37 | 20.5 | $1.3M | 53 | 74 |
| HVAC and plumbing | 24 | #1,605 of 1,707 | 20 | 11.1 | $2.4M | 50 | 39 |
| Electricians | 23 | #1,075 of 1,160 | 10 | 5.5 | $4.8M | 40 | 26 |
| Pet stores | Not scored | Not scored | 3 | 1.7 | $5.4M | 119 | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $30.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $30.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $20.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $22.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $21.7M | Too few | Under 3 |
Household spending in Montrose County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.7M | $1,144 | 119 |
| Gasoline and other fuels | $53.3M | $2,950 | 114 |
| Food away from home | $65.3M | $3,615 | 89 |
| Groceries | $104.3M | $5,771 | 91 |
| Personal care products and services | $16.9M | $935 | 93 |
| Child care and other personal services | $10.3M | $568 | 98 |
| Memberships, classes and admissions | $17.1M | $945 | 96 |
| Medical and dental services | $21.7M | $1,200 | 93 |
| Pets | $16.1M | $891 | 98 |
| Clothing, shoes and related services | $30.1M | $1,666 | 81 |
| Vehicle insurance | $37.9M | $2,097 | 107 |
| Home repairs, maintenance and insurance | $47.6M | $2,635 | 87 |
| Lawn care, cleaning and other household services | $22.1M | $1,222 | 86 |
| Rent and homeowner costs | $305.7M | $16,918 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Montrose County
- Population, 2025 estimate
- 44,591+4.1% since 2020
- Households
- 18,069
- Median age
- 46.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 2,241 sq. mi.
- People per square mile
- 20
- Median household income
- $72,120+42.8% vs. 2015–2019, before inflation
- Average household income
- $89,726
- Median home value
- $388,400
- Jobs located here
- 15,713
- Daytime population
- 41,442Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Montrose County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Montrose County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Montrose County, CO growing?
Population estimates put Montrose County at 44,591 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 18,069 households. Against the 2015–2019 survey, median household income rose 42.8%, before inflation.
How much do households in Montrose County, CO spend?
Households in Montrose County spend about $305.7M a year on rent and homeowner costs, $104.3M on groceries and $65.3M on food away from home. Relative to the U.S., household spending in Montrose County runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on clothing, shoes and related services (81).
Which business types have the highest market scores in Montrose County, CO?
Of the business types scored in Montrose County, gyms (79), funeral homes (78) and gas stations (76) have the highest Groundwork market scores. For gyms, that ranks #79 of 1,792 scored counties.
How does Montrose County, CO compare with the U.S.?
Median household income in Montrose County is $72,120, 11% below the U.S. median of $80,734. The population rose 4.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $388,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (2.2 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (29% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Montrose County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montrose County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Montrose County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Montrose County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.