Auto · Small-town market · Iowa
Auto repair shops in the Carroll, IA area
The auto repair shops in the Carroll, IA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #398 of 538 scored small-town markets
#14 of 15 scored small-town markets based in Iowa
- Listings
- 23
- 2 chain locations (9%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $9.5M
- On vehicle maintenance and repairs · $1,081 a household
- Spending per listing
- $414K
- 7% below the U.S.
- Listings per 10k households
- 26.1
- 21% above the U.S.
- Population, 2025
- 20,303
- −2.0% since 2020
See the auto repair shops around any address in the Carroll area
The site report maps the auto repair shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Carroll area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 23 auto repair shops in the Carroll area. Chain locations make up 9% of them, against 16% across the U.S. That is 26.1 per 10,000 households, 21% above the U.S. rate of 21.5.
Households in the Carroll area spend about $9.5M a year on vehicle maintenance and repairs, or $1,081 per household, 13% above the U.S. average. Spread across 23 auto repair shops, that is $414K per shop, 7% below the U.S. figure of $445K. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade.
In 2023, official counts showed 16 businesses with payroll in the Carroll area classed as mechanical, body and glass repair. That is one for every 550 households, against one for every 955 across the U.S. Another 30 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of the Carroll area declined 2.0%, against +3.1% for the U.S. The Carroll area scores 37 (lower middle) on the Groundwork market score for auto repair shops, ranking #398 of 538 scored small-town markets and #14 of 15 scored small-town markets based in Iowa.
How the Carroll area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Carroll area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.1 | 24.1 | 21.5 |
| Spending per listing | $414K | $470K | $445K |
| Households per official establishment | 550 | 766 | 955 |
| Official establishment growth, 2019–2023 | n/a | −1.3% | +2.1% |
| Population growth, 2020–2025 | −2.0% | +1.5% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,081 | $1,134 | $958 |
| Median household income | $72,930 | $75,059 | $80,734 |
| Groundwork market score | 37 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 62
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- 30Businesses with no payroll
- Map listings, September 2026
- 232 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mechanical, body and glass repair in the Carroll area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Carroll area
- Population, 2025 estimate
- 20,303−2.0% since 2020
- Households
- 8,801
- Median age
- 41.6
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 570 sq. mi.
- People per square mile
- 36
- Median household income
- $72,930+23.2% vs. 2015–2019, before inflation
- Average household income
- $93,964
- Median home value
- $176,000
- Jobs located here
- 10,716
- Daytime population
- 20,571Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Carroll area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair shops on map listings by name and distance.
Or open the report at the center of the Carroll area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair shops across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for auto repair shops, numbered among those based in Iowa, with the Carroll area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pella, IA | 79 | 28 | 21.0 | $603K | +2.3% | #25 of 538 |
| 2Storm Lake, IA | 75 | 15 | 19.9 | $597K | −1.7% | #42 of 538 |
| 3Spirit Lake, IA | 70 | 19 | 21.5 | $558K | +1.7% | #75 of 538 |
| 4Marshalltown, IA | 70 | 34 | 21.9 | $536K | −0.5% | #76 of 538 |
| 5Spencer, IA | 64 | 17 | 23.3 | $452K | −0.8% | #122 of 538 |
| 6Le Mars, IA | 55 | 27 | 26.2 | $481K | 0.0% | #217 of 538 |
| 7Muscatine, IA | 55 | 47 | 27.1 | $418K | −3.0% | #223 of 538 |
| 8Ottumwa, IA | 50 | 44 | 31.4 | $343K | −0.3% | #288 of 538 |
| 9Fort Madison, IA | 49 | 45 | 31.4 | $364K | −3.6% | #294 of 538 |
| 10Oskaloosa, IA | 47 | 25 | 28.6 | $422K | −1.2% | #310 of 538 |
| 14Carroll, IA | 37 | 23 | 26.1 | $414K | −2.0% | #398 of 538 |
Other business types in the Carroll area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair shops are in the Carroll, IA area?
There are 23 auto repair shops on map listings in the Carroll area as of September 2026. 2 of them (9%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 16 businesses with payroll classed as mechanical, body and glass repair in 2023. Official counts list 30 one-person businesses without payroll.
How much do households in the Carroll, IA area spend on vehicle maintenance and repairs?
About $9.5M a year, or $1,081 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 23 auto repair shops on map listings, it comes to $414K per shop. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops. It is estimated from the incomes of the 8,801 households in the Carroll area and national spending patterns by income.
How does the Carroll, IA area compare with the U.S. for auto repair shops?
The Carroll area has 26.1 auto repair shops per 10,000 households, 21% above the U.S. rate of 21.5. Spending per shop is $414K, 7% below the U.S. figure of $445K. At the national ratio of auto repair shops to household spending, the Carroll area would have about 21, against 23 on map listings. There is one business with payroll in the industry for every 550 households, against one for every 955 across the U.S.
How fast is the Carroll, IA area growing?
Population estimates put the Carroll area at 20,303 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 8,801 households. The median household income in the Carroll area is $72,930 a year, 10% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Carroll area scores 37 for auto repair shops (lower middle), #398 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Carroll area. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair shops · All 56 business types in the Carroll area
Screening a site or an acquisition in the Carroll area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Carroll area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.