Clothing and laundry · Small-town market · Illinois
Clothing, shoe and laundry businesses in the Pontiac, IL area
How the Pontiac, IL area compares with other small-town markets and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #77 of 536 scored small-town markets
#2 of 20 scored small-town markets based in Illinois
- Listings
- 19
- 2 chain locations (11%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $28M
- On clothing, shoes and related services · $1,919 a household
- Spending per listing
- $1.5M
- 68% above the U.S.
- Listings per 10k households
- 13.0
- 44% below the U.S.
- Population, 2025
- 35,057
- −2.1% since 2020
See the clothing, shoe and laundry businesses around any address in the Pontiac area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pontiac area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on clothing, shoes and related services in the Pontiac area comes to about $28M a year: $1,919 per household, 7% below the U.S. average. Spread across 19 clothing, shoe and laundry businesses, that is $1.5M per business, 68% above the U.S. figure of $880K.
There are 19 clothing, shoe and laundry businesses on map listings in the Pontiac area as of September 2026. Chain locations make up 11% of them, against 37% across the U.S. That comes to 13.0 for every 10,000 households, 44% below the U.S. rate of 23.3.
In 2023, official counts showed 3 businesses with payroll in the Pontiac area classed as clothing and shoe stores, laundromats and dry cleaners. That is one for every 4,872 households, against one for every 1,008 across the U.S. Official counts list 20 one-person businesses without payroll.
Population estimates show the Pontiac area declined 2.1% from 2020 to 2025, against +3.1% for the U.S. For clothing, shoe and laundry businesses, the Pontiac area has a Groundwork market score of 73 (upper middle): #77 of 536 scored small-town markets and #2 of 20 scored small-town markets based in Illinois. That puts it in the top quarter of small-town markets.
How the Pontiac area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pontiac area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.0 | 22.9 | 23.3 |
| Spending per listing | $1.5M | $933K | $880K |
| Households per official establishment | 4,872 | 1,064 | 1,008 |
| Official establishment growth, 2019–2023 | n/a | −14.5% | −12.0% |
| Population growth, 2020–2025 | −2.1% | −0.6% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,919 | $2,141 | $2,055 |
| Median household income | $73,790 | $83,390 | $80,734 |
| Groundwork market score | 73 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 15
- Annual payroll, 2023
- $341K
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 192 chain locations
- Listings at the U.S. rate for this spending
- 32The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Pontiac area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pontiac area
- Population, 2025 estimate
- 35,057−2.1% since 2020
- Households
- 14,615
- Median age
- 41.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 1,044 sq. mi.
- People per square mile
- 34
- Median household income
- $73,790+33.8% vs. 2015–2019, before inflation
- Average household income
- $91,317
- Median home value
- $142,200
- Jobs located here
- 12,813
- Daytime population
- 32,838Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pontiac area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Pontiac area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for clothing, shoe and laundry businesses, numbered among those based in Illinois, with the Pontiac area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rochelle, IL | 80 | 25 | 12.0 | $1.7M | −0.7% | #32 of 536 |
| 2Pontiac, IL | 73 | 19 | 13.0 | $1.5M | −2.1% | #77 of 536 |
| 3Centralia, IL | 65 | 19 | 12.2 | $1.4M | −3.4% | #132 of 536 |
| 4Lincoln, IL | 63 | 13 | 11.5 | $1.6M | −2.5% | #149 of 536 |
| 5Canton, IL | 61 | 22 | 15.9 | $1.1M | −2.0% | #169 of 536 |
| 6Dixon, IL | 61 | 25 | 18.7 | $1M | −3.4% | #172 of 536 |
| 7Taylorville, IL | 59 | 21 | 15.5 | $1.2M | −1.5% | #190 of 536 |
| 8Marion-Herrin, IL | 57 | 55 | 19.0 | $975K | +0.2% | #215 of 536 |
| 9Galesburg, IL | 56 | 33 | 15.7 | $1.1M | −4.1% | #224 of 536 |
| 10Sterling, IL | 56 | 45 | 19.5 | $935K | −2.6% | #227 of 536 |
Other business types in the Pontiac area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry73
- Clothing and shoe stores71
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Pontiac, IL area?
As of September 2026, map listings count 19 clothing, shoe and laundry businesses in the Pontiac area. 2 of them (11%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 3 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts also show 20 one-person businesses without payroll.
How much do households in the Pontiac, IL area spend on clothing, shoes and related services?
About $28M a year, or $1,919 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 19 clothing, shoe and laundry businesses on map listings, it comes to $1.5M per business. It is estimated from the incomes of the 14,615 households in the Pontiac area and national spending patterns by income.
How does the Pontiac, IL area compare with the U.S. for clothing, shoe and laundry businesses?
The Pontiac area has 13.0 clothing, shoe and laundry businesses per 10,000 households, 44% below the U.S. rate of 23.3. Spending per business is $1.5M, 68% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Pontiac area would have about 32, against 19 on map listings. There is one business with payroll in the industry for every 4,872 households, against one for every 1,008 across the U.S.
How fast is the Pontiac, IL area growing?
Population estimates put the Pontiac area at 35,057 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 14,615 households. The median household income in the Pontiac area is $73,790 a year, 9% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pontiac area scores 73 for clothing, shoe and laundry businesses (upper middle), #77 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pontiac area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Pontiac area
Screening a site or an acquisition in the Pontiac area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pontiac area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.