Auto · Small-town market · Iowa
Car washes and detailers in the Mason City, IA area
The car washes and detailers in the Mason City, IA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #266 of 441 scored small-town markets
#6 of 14 scored small-town markets based in Iowa
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $24.9M
- On vehicle maintenance and repairs · $1,096 a household
- Spending per listing
- $2.3M
- 10% below the U.S.
- Listings per 10k households
- 4.8
- 26% above the U.S.
- Population, 2025
- 49,710
- −1.5% since 2020
See the car washes and detailers around any address in the Mason City area
The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mason City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Mason City area spend about $24.9M a year on vehicle maintenance and repairs, or $1,096 per household, 14% above the U.S. average. That is about $2.3M of household spending for each location on map listings, 10% below the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers.
The Mason City area has 11 car washes and detailers on map listings as of September 2026. One of them (9%) is a chain location, against 23% across the U.S. That is 4.8 per 10,000 households, 26% above the U.S. rate of 3.8.
In 2023, official counts showed 6 businesses with payroll in the Mason City area classed as car washes. That is one for every 3,786 households, against one for every 6,523 across the U.S.
Population estimates put the population change in the Mason City area from 2020 to 2025 at −1.5%, against +3.1% for the U.S. For car washes and detailers, the Mason City area has a Groundwork market score of 44 (lower middle): #266 of 441 scored small-town markets and #6 of 14 scored small-town markets based in Iowa.
How the Mason City area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mason City area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.8 | 5.1 | 3.8 |
| Spending per listing | $2.3M | $2.2M | $2.5M |
| Households per official establishment | 3,786 | 4,357 | 6,523 |
| Official establishment growth, 2019–2023 | n/a | +17.1% | +16.7% |
| Population growth, 2020–2025 | −1.5% | +1.5% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,096 | $1,134 | $958 |
| Median household income | $68,926 | $75,059 | $80,734 |
| Groundwork market score | 44 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 74
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as car washes in the Mason City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Mason City area
- Population, 2025 estimate
- 49,710−1.5% since 2020
- Households
- 22,716
- Median age
- 45.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 968 sq. mi.
- People per square mile
- 52
- Median household income
- $68,926+26.7% vs. 2015–2019, before inflation
- Average household income
- $91,964
- Median home value
- $162,900
- Jobs located here
- 24,592
- Daytime population
- 51,205Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mason City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.
Or open the report at the center of the Mason City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCar washes and detailing across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for car washes and detailers, numbered among those based in Iowa, with the Mason City area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pella, IA | 68 | 8 | 6.0 | $2.1M | +2.3% | #87 of 441 |
| 2Clinton, IA | 56 | 10 | 5.1 | $2.2M | −0.9% | #167 of 441 |
| 3Spirit Lake, IA | 50 | 5 | 5.7 | $2.1M | +1.7% | #220 of 441 |
| 4Burlington, IA-IL | 47 | 7 | 3.5 | $3.1M | −2.5% | #239 of 441 |
| 5Muscatine, IA | 45 | 8 | 4.6 | $2.5M | −3.0% | #256 of 441 |
| 6Mason City, IA | 44 | 11 | 4.8 | $2.3M | −1.5% | #266 of 441 |
| 7Oskaloosa, IA | 43 | 5 | 5.7 | $2.1M | −1.2% | #278 of 441 |
| 8Fort Madison, IA | 43 | 8 | 5.6 | $2M | −3.6% | #281 of 441 |
| 9Fort Dodge, IA | 38 | 11 | 7.2 | $1.5M | −0.4% | #320 of 441 |
| 10Storm Lake, IA | 36 | 6 | 8.0 | $1.5M | −1.7% | #335 of 441 |
Other business types in the Mason City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care36
- Auto repair shops38
- Collision repair and body shops36
- Car washes and detailing44
- Tire shops45
- Oil change and quick lube
- Gas stations56
- Insurance agencies17
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many car washes and detailers are in the Mason City, IA area?
Map listings as of September 2026 show 11 car washes and detailers in the Mason City area. One of them (9%) is a chain location. The listings count car washes and detailers. Official counts show 6 businesses with payroll classed as car washes in 2023.
How much do households in the Mason City, IA area spend on vehicle maintenance and repairs?
About $24.9M a year, or $1,096 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 11 car washes and detailers on map listings, it comes to $2.3M per location. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade. It is estimated from the incomes of the 22,716 households in the Mason City area and national spending patterns by income.
How does the Mason City, IA area compare with the U.S. for car washes and detailers?
The Mason City area has 4.8 car washes and detailers per 10,000 households, 26% above the U.S. rate of 3.8. Spending per location is $2.3M, 10% below the U.S. figure of $2.5M. At the U.S. ratio of car washes and detailers to household spending, the Mason City area would have about 10, against 11 on map listings. There is one business with payroll in the industry for every 3,786 households, against one for every 6,523 across the U.S.
How fast is the Mason City, IA area growing?
Population estimates put the Mason City area at 49,710 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 22,716 households. The median household income in the Mason City area is $68,926 a year, 15% below the U.S. median of $80,734. That rose 26.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mason City area scores 44 for car washes and detailers (lower middle), #266 of 441 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mason City area. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for car washes and detailers · All 56 business types in the Mason City area
Screening a site or an acquisition in the Mason City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mason City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.