Food and drink · Small-town market · Iowa
Bakeries and dessert shops in the Mason City, IA area
How the Mason City, IA area compares with other small-town markets and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #434 of 507 scored small-town markets
#13 of 13 scored small-town markets based in Iowa
- Listings
- 25
- 8 chain locations (32%)
- Official establishments
- 19
- All snack bars and retail bakeries
- Household spending a year
- $83.8M
- On food away from home · $3,690 a household
- Spending per listing
- $3.4M
- 19% below the U.S.
- Listings per 10k households
- 11.0
- 12% above the U.S.
- Population, 2025
- 49,710
- −1.5% since 2020
See the bakeries and dessert shops around any address in the Mason City area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mason City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for bakeries and dessert shops in the Mason City area is 32 (lower middle), #434 of 507 scored small-town markets and #13 of 13 scored small-town markets based in Iowa. That puts it in the bottom quarter of small-town markets.
At $3,690 per household (9% below the U.S. average), households in the Mason City area spend about $83.8M a year on food away from home. That works out to $3.4M per shop, 19% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
There are 25 bakeries and dessert shops on map listings in the Mason City area as of September 2026. Chain locations make up 32% of them, against 35% across the U.S. That is 11.0 per 10,000 households, 12% above the U.S. rate of 9.8.
Official counts show 19 businesses with payroll classed as snack bars and retail bakeries in the Mason City area in 2023. That is one for every 1,196 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Population estimates show the Mason City area declined 1.5% from 2020 to 2025, against +3.1% for the U.S.
How the Mason City area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mason City area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.0 | 8.0 | 9.8 |
| Spending per listing | $3.4M | $4.8M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,196 | 1,583 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +52.2% | +24.6% |
| Population growth, 2020–2025 | −1.5% | +1.5% | +3.1% |
| Spending per household on food away from home | $3,690 | $3,880 | $4,070 |
| Median household income | $68,926 | $75,059 | $80,734 |
| Groundwork market score | 32 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19All snack bars and retail bakeries
- Employees, 2023
- 187
- Annual payroll, 2023
- $3.3M
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 258 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Mason City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Mason City area
- Population, 2025 estimate
- 49,710−1.5% since 2020
- Households
- 22,716
- Median age
- 45.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 968 sq. mi.
- People per square mile
- 52
- Median household income
- $68,926+26.7% vs. 2015–2019, before inflation
- Average household income
- $91,964
- Median home value
- $162,900
- Jobs located here
- 24,592
- Daytime population
- 51,205Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mason City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Mason City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for bakeries and dessert shops, numbered among those based in Iowa, with the Mason City area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Muscatine, IA | 66 | 10 | 5.8 | $6.4M | −3.0% | #81 of 507 |
| 2Oskaloosa, IA | 63 | 5 | 5.7 | $6.3M | −1.2% | #108 of 507 |
| 3Le Mars, IA | 60 | 9 | 8.7 | $4.6M | 0.0% | #147 of 507 |
| 4Storm Lake, IA | 59 | 6 | 8.0 | $4.8M | −1.7% | #159 of 507 |
| 5Fort Dodge, IA | 57 | 12 | 7.8 | $4.5M | −0.4% | #179 of 507 |
| 6Clinton, IA | 56 | 13 | 6.7 | $5.5M | −0.9% | #186 of 507 |
| 7Pella, IA | 55 | 12 | 9.0 | $4.4M | +2.3% | #204 of 507 |
| 8Fort Madison, IA | 52 | 8 | 5.6 | $6.1M | −3.6% | #229 of 507 |
| 9Marshalltown, IA | 48 | 14 | 9.0 | $4M | −0.5% | #277 of 507 |
| 10Ottumwa, IA | 44 | 11 | 7.9 | $4.4M | −0.3% | #313 of 507 |
| 13Mason City, IA | 32 | 25 | 11.0 | $3.4M | −1.5% | #434 of 507 |
Other business types in the Mason City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes39
- Sit-down restaurants42
- Fast food and sandwich shops57
- Pizza47
- Coffee shops and cafes36
- Bakeries and dessert shops32
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Mason City, IA area?
As of September 2026, map listings count 25 bakeries and dessert shops in the Mason City area. 8 of them (32%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 19 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.
How much do households in the Mason City, IA area spend on food away from home?
About $83.8M a year, or $3,690 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 25 bakeries and dessert shops on map listings, it comes to $3.4M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 22,716 households in the Mason City area and national spending patterns by income.
How does the Mason City, IA area compare with the U.S. for bakeries and dessert shops?
The Mason City area has 11.0 bakeries and dessert shops per 10,000 households, 12% above the U.S. rate of 9.8. Spending per shop is $3.4M, 19% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the Mason City area would have about 20, against 25 on map listings. There is one business with payroll in the industry for every 1,196 households, against one for every 1,369 across the U.S.
How fast is the Mason City, IA area growing?
Population estimates put the Mason City area at 49,710 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 22,716 households. The median household income in the Mason City area is $68,926 a year, 15% below the U.S. median of $80,734. That rose 26.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mason City area scores 32 for bakeries and dessert shops (lower middle), #434 of 507 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mason City area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Mason City area
Screening a site or an acquisition in the Mason City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mason City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.