Beauty and personal care · Small-town market · Ohio
Barbershops in the Wooster, OH area
The barbershops in the Wooster, OH area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #86 of 377 scored small-town markets
#6 of 22 scored small-town markets based in Ohio
- Listings
- 16
- 2 chain locations (13%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $42.7M
- On personal care products and services · $963 a household
- Spending per listing
- $2.7M
- 42% above the U.S.
- Listings per 10k households
- 3.6
- 32% below the U.S.
- Population, 2025
- 116,758
- −0.1% since 2020
See the barbershops around any address in the Wooster area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wooster area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Wooster area spend about $42.7M a year on personal care products and services, or $963 per household, 4% below the U.S. average. That works out to $2.7M per shop, 42% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
The Wooster area has 16 barbershops on map listings as of September 2026. Chain locations make up 13% of them, against 12% across the U.S. That comes to 3.6 for every 10,000 households, 32% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in the Wooster area, since they leave out counts under 3. Official counts list 28 one-person businesses without payroll.
Between 2020 and 2025, the population of the Wooster area declined 0.1%, against +3.1% for the U.S. The Groundwork market score for barbershops in the Wooster area is 67 (upper middle), #86 of 377 scored small-town markets and #6 of 22 scored small-town markets based in Ohio. That puts it in the top quarter of small-town markets.
How the Wooster area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wooster area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.6 | 4.7 | 5.3 |
| Spending per listing | $2.7M | $2.1M | $1.9M |
| Households per official establishment | n/a | 31,579 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +40.0% | +28.5% |
| Population growth, 2020–2025 | −0.1% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $963 | $976 | $1,005 |
| Median household income | $73,574 | $71,389 | $80,734 |
| Groundwork market score | 67 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 28Businesses with no payroll
- Map listings, September 2026
- 162 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Wooster area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wooster area
- Population, 2025 estimate
- 116,758−0.1% since 2020
- Households
- 44,365
- Median age
- 39.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 555 sq. mi.
- People per square mile
- 210
- Median household income
- $73,574+26.2% vs. 2015–2019, before inflation
- Average household income
- $91,644
- Median home value
- $222,100
- Jobs located here
- 48,576
- Daytime population
- 113,893Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wooster area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Wooster area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Ohio
Every Ohio market ranked →The highest-scoring small-town markets in Ohio for barbershops, numbered among those based in Ohio, with the Wooster area marked.
Top small-town markets in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mount Vernon, OH | 74 | 9 | 3.8 | $2.5M | +1.9% | #50 of 377 |
| 2Greenville, OH | 70 | 5 | 2.3 | $3.9M | −0.7% | #66 of 377 |
| 3Defiance, OH | 70 | 5 | 3.3 | $2.9M | +0.1% | #71 of 377 |
| 4Celina, OH | 69 | 6 | 3.7 | $2.6M | +0.5% | #77 of 377 |
| 5Norwalk, OH | 68 | 7 | 3.0 | $3.1M | −0.4% | #79 of 377 |
| 6Wooster, OH | 67 | 16 | 3.6 | $2.7M | −0.1% | #86 of 377 |
| 7Wapakoneta, OH | 66 | 7 | 3.7 | $2.7M | −1.2% | #95 of 377 |
| 8Marietta, OH | 58 | 8 | 3.2 | $2.8M | −2.1% | #142 of 377 |
| 9Findlay, OH | 58 | 15 | 4.7 | $2M | +0.1% | #146 of 377 |
| 10Ashland, OH | 54 | 9 | 4.3 | $2.1M | +0.1% | #167 of 377 |
Other business types in the Wooster area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons71
- Barbershops67
- Nail salons78
- Spas and skin care68
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Wooster, OH area?
Map listings as of September 2026 show 16 barbershops in the Wooster area. 2 of them (13%) are chain locations. The listings count barbershops. No official count is published for barber shops in the Wooster area: counts under 3 are left out. Official counts also show 28 one-person businesses without payroll.
How much do households in the Wooster, OH area spend on personal care products and services?
About $42.7M a year, or $963 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 16 barbershops on map listings, it comes to $2.7M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 44,365 households in the Wooster area and national spending patterns by income.
How does the Wooster, OH area compare with the U.S. for barbershops?
The Wooster area has 3.6 barbershops per 10,000 households, 32% below the U.S. rate of 5.3. Spending per shop is $2.7M, 42% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Wooster area would have about 23, against 16 on map listings.
How fast is the Wooster, OH area growing?
Population estimates put the Wooster area at 116,758 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 44,365 households. The median household income in the Wooster area is $73,574 a year, 9% below the U.S. median of $80,734. That rose 26.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wooster area scores 67 for barbershops (upper middle), #86 of 377 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wooster area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Wooster area
Screening a site or an acquisition in the Wooster area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wooster area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.