Food and drink · Small-town market · Ohio
Restaurants and cafes in the Wooster, OH area
Competitor counts, household spending and official business counts for restaurants and cafes in the Wooster, OH area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #43 of 538 scored small-town markets
#4 of 29 scored small-town markets based in Ohio
- Listings
- 321
- 126 chain locations (39%)
- Official establishments
- 164
- +9.3% since 2019
- Household spending a year
- $166.3M
- On food away from home · $3,748 a household
- Spending per listing
- $518K
- 40% above the U.S.
- Listings per 10k households
- 72.4
- 34% below the U.S.
- Population, 2025
- 116,758
- −0.1% since 2020
See the restaurants and cafes around any address in the Wooster area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wooster area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for restaurants and cafes in the Wooster area is 76 (high), #43 of 538 scored small-town markets and #4 of 29 scored small-town markets based in Ohio. That puts it in the top 10% of small-town markets for restaurants and cafes.
As of September 2026, map listings count 321 restaurants and cafes in the Wooster area. Of those, 126 are chain locations, or 39%, against 34% across the U.S. That is 72.4 per 10,000 households, 34% below the U.S. rate of 109.8.
Household spending on food away from home in the Wooster area comes to about $166.3M a year: $3,748 per household, 8% below the U.S. average. That works out to $518K per restaurant, 40% above the U.S. figure of $371K.
In 2023, official counts showed 164 businesses with payroll in the Wooster area classed as restaurants and other eating places, up 9.3% from 2019. That is one for every 271 households, against one for every 209 across the U.S. Since fiscal 2022, 11 SBA-backed loans worth $4.2M have gone to businesses classed as restaurants and other eating places in the Wooster area. Population estimates show the Wooster area declined 0.1% from 2020 to 2025, against +3.1% for the U.S.
How the Wooster area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wooster area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 72.4 | 93.5 | 109.8 |
| Spending per listing | $518K | $410K | $371K |
| Households per official establishment | 271 | 235 | 209 |
| Official establishment growth, 2019–2023 | +9.3% | +6.3% | +6.0% |
| Population growth, 2020–2025 | −0.1% | +0.9% | +3.1% |
| Spending per household on food away from home | $3,748 | $3,829 | $4,070 |
| Median household income | $73,574 | $71,389 | $80,734 |
| Groundwork market score | 76 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 164+9.3% over the period
- Employees, 2023
- 2,876
- Annual payroll, 2023
- $56.1M
- One-person businesses, 2023
- 29Businesses with no payroll
- Map listings, September 2026
- 321126 chain locations
- Listings at the U.S. rate for this spending
- 448The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 11
- Amount
- $4.2M
SBA-backed loans to businesses classed as restaurants and other eating places in the Wooster area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wooster area
- Population, 2025 estimate
- 116,758−0.1% since 2020
- Households
- 44,365
- Median age
- 39.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 555 sq. mi.
- People per square mile
- 210
- Median household income
- $73,574+26.2% vs. 2015–2019, before inflation
- Average household income
- $91,644
- Median home value
- $222,100
- Jobs located here
- 48,576
- Daytime population
- 113,893Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wooster area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Wooster area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Ohio
Every Ohio market ranked →The highest-scoring small-town markets in Ohio for restaurants and cafes, numbered among those based in Ohio, with the Wooster area marked.
Top small-town markets in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mount Vernon, OH | 82 | 169 | 71.9 | $530K | +1.9% | #19 of 538 |
| 2Urbana, OH | 82 | 114 | 72.9 | $513K | +0.2% | #21 of 538 |
| 3Wilmington, OH | 80 | 126 | 75.2 | $491K | +0.6% | #29 of 538 |
| 4Wooster, OH | 76 | 321 | 72.4 | $518K | −0.1% | #43 of 538 |
| 5Sidney, OH | 76 | 141 | 74.6 | $511K | −0.2% | #44 of 538 |
| 6Coshocton, OH | 75 | 102 | 69.0 | $474K | +1.6% | #51 of 538 |
| 7Greenville, OH | 73 | 157 | 73.7 | $477K | −0.7% | #60 of 538 |
| 8Ashland, OH | 70 | 146 | 70.5 | $499K | +0.1% | #79 of 538 |
| 9Van Wert, OH | 67 | 88 | 76.2 | $465K | +0.3% | #100 of 538 |
| 10Wapakoneta, OH | 67 | 162 | 85.5 | $456K | −1.2% | #101 of 538 |
Other business types in the Wooster area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes76
- Sit-down restaurants80
- Fast food and sandwich shops61
- Pizza56
- Coffee shops and cafes62
- Bakeries and dessert shops53
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Wooster, OH area?
The Wooster area has 321 restaurants and cafes on map listings as of September 2026. 126 of them (39%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 164 businesses with payroll classed as restaurants and other eating places in 2023, up 9.3% from 2019. Official counts list 29 one-person businesses without payroll.
How much do households in the Wooster, OH area spend on food away from home?
About $166.3M a year, or $3,748 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 321 restaurants and cafes on map listings, it comes to $518K per restaurant. It is estimated from the incomes of the 44,365 households in the Wooster area and national spending patterns by income.
How does the Wooster, OH area compare with the U.S. for restaurants and cafes?
The Wooster area has 72.4 restaurants and cafes per 10,000 households, 34% below the U.S. rate of 109.8. Spending per restaurant is $518K, 40% above the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Wooster area would have about 448, against 321 on map listings. There is one business with payroll in the industry for every 271 households, against one for every 209 across the U.S. The official count rose 9.3% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Wooster, OH area growing?
Population estimates put the Wooster area at 116,758 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 44,365 households. The median household income in the Wooster area is $73,574 a year, 9% below the U.S. median of $80,734. That rose 26.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wooster area scores 76 for restaurants and cafes (high), #43 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wooster area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Wooster area
Screening a site or an acquisition in the Wooster area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wooster area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.