Groundwork

Auto · Small-town market · Ohio

Collision repair and body shops in the Wooster, OH area

The collision repair and body shops in the Wooster, OH area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 75 out of 100: High

Ranked #34 of 387 scored small-town markets
#5 of 23 scored small-town markets based in Ohio

Listings
11
2 chain locations (18%)
Official establishments
7
Businesses with payroll, 2023
Household spending a year
$46.9M
On vehicle maintenance and repairs · $1,056 a household
Spending per listing
$4.3M
38% above the U.S.
Listings per 10k households
2.5
19% below the U.S.
Population, 2025
116,758
−0.1% since 2020

See the collision repair and body shops around any address in the Wooster area

The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wooster area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Wooster area scores 75 (high) on the Groundwork market score for collision repair and body shops, ranking #34 of 387 scored small-town markets and #5 of 23 scored small-town markets based in Ohio. That puts it in the top 10% of small-town markets for collision repair and body shops.

Map listings as of September 2026 show 11 collision repair and body shops in the Wooster area. Chain locations make up 18% of them, against 14% across the U.S. Per 10,000 households, that is 2.5, 19% below the U.S. rate of 3.1.

Household spending on vehicle maintenance and repairs in the Wooster area comes to about $46.9M a year: $1,056 per household, 10% above the U.S. average. Spread across 11 collision repair and body shops, that is $4.3M per shop, 38% above the U.S. figure of $3.1M. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade.

Official counts show 7 businesses with payroll classed as automotive body, paint and interior repair in the Wooster area in 2023. That is one for every 6,338 households, against one for every 3,689 across the U.S. Population estimates put the population change in the Wooster area from 2020 to 2025 at −0.1%, against +3.1% for the U.S.

How the Wooster area compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Collision repair and body shops in Wooster, OH area compared with Ohio and the U.S.
MeasureWooster areaOhioU.S.
Listings per 10k households2.52.73.1
Spending per listing$4.3M$3.8M$3.1M
Households per official establishment6,3384,5543,689
Official establishment growth, 2019–2023n/a−0.2%−0.8%
Population growth, 2020–2025−0.1%+0.9%+3.1%
Spending per household on vehicle maintenance and repairs$1,056$1,033$958
Median household income$73,574$71,389$80,734
Groundwork market score7567

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7
Employees, 2023
36
Annual payroll, 2023
$1.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
112 chain locations
Listings at the U.S. rate for this spending
15The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Wooster area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Wooster area

Population, 2025 estimate
116,758−0.1% since 2020
Households
44,365
Median age
39.4
Homes lived in by their owners
77%
Vehicles per household
1.8
Land area
555 sq. mi.
People per square mile
210
Median household income
$73,574+26.2% vs. 2015–2019, before inflation
Average household income
$91,644
Median home value
$222,100
Jobs located here
48,576
Daytime population
113,893Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Wooster area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.

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Collision repair and body shops across Ohio

Every Ohio market ranked →

The highest-scoring small-town markets in Ohio for collision repair and body shops, numbered among those based in Ohio, with the Wooster area marked.

Top small-town markets in Ohio

Small-town markets in Ohio ranked for collision repair and body shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Mount Vernon, OH8652.1$5.4M+1.9%#8 of 387
2Sidney, OH8252.6$4.6M−0.2%#11 of 387
3Ashland, OH7852.4$4.7M+0.1%#26 of 387
4Tiffin, OH7552.2$4.8M−1.0%#33 of 387
5Wooster, OH75112.5$4.3M−0.1%#34 of 387
6Wilmington, OH7563.6$3.3M+0.6%#39 of 387
7Greenville, OH7452.3$4.9M−0.7%#40 of 387
8Marion, OH7152.0$4.9M−0.4%#52 of 387
9Marietta, OH7072.8$3.8M−2.1%#60 of 387
10Findlay, OH69103.2$3.5M+0.1%#63 of 387

Other business types in the Wooster area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many collision repair and body shops are in the Wooster, OH area?

There are 11 collision repair and body shops on map listings in the Wooster area as of September 2026. 2 of them (18%) are chain locations. The listings count collision repair and auto body shops. Official counts show 7 businesses with payroll classed as automotive body, paint and interior repair in 2023.

How much do households in the Wooster, OH area spend on vehicle maintenance and repairs?

About $46.9M a year, or $1,056 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 11 collision repair and body shops on map listings, it comes to $4.3M per shop. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops. It is estimated from the incomes of the 44,365 households in the Wooster area and national spending patterns by income.

How does the Wooster, OH area compare with the U.S. for collision repair and body shops?

The Wooster area has 2.5 collision repair and body shops per 10,000 households, 19% below the U.S. rate of 3.1. Spending per shop is $4.3M, 38% above the U.S. figure of $3.1M. At the national ratio of collision repair and body shops to household spending, the Wooster area would have about 15, against 11 on map listings. There is one business with payroll in the industry for every 6,338 households, against one for every 3,689 across the U.S.

How fast is the Wooster, OH area growing?

Population estimates put the Wooster area at 116,758 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 44,365 households. The median household income in the Wooster area is $73,574 a year, 9% below the U.S. median of $80,734. That rose 26.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wooster area scores 75 for collision repair and body shops (high), #34 of 387 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Wooster area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for collision repair and body shops · All 56 business types in the Wooster area

Screening a site or an acquisition in the Wooster area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.