Food and drink · Small-town market · North Carolina
Bakeries and dessert shops in the Waynesville, NC area
How the Waynesville, NC area compares with other small-town markets and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #252 of 507 scored small-town markets
#15 of 22 scored small-town markets based in North Carolina
- Listings
- 25
- 4 chain locations (16%)
- Official establishments
- 10
- All snack bars and retail bakeries
- Household spending a year
- $92M
- On food away from home · $3,391 a household
- Spending per listing
- $3.7M
- 11% below the U.S.
- Listings per 10k households
- 9.2
- 6% below the U.S.
- Population, 2025
- 63,369
- +1.9% since 2020
See the bakeries and dessert shops around any address in the Waynesville area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Waynesville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Waynesville area comes to about $92M a year: $3,391 per household, 17% below the U.S. average. That works out to $3.7M per shop, 11% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
There are 25 bakeries and dessert shops on map listings in the Waynesville area as of September 2026. Of those, 4 are chain locations, or 16%, against 35% across the U.S. That comes to 9.2 for every 10,000 households, 6% below the U.S. rate of 9.8.
In 2023, official counts showed 10 businesses with payroll in the Waynesville area classed as snack bars and retail bakeries. That is one for every 2,712 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts list 7 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $600K have gone to businesses classed as snack bars and retail bakeries in the Waynesville area.
Population estimates put the population change in the Waynesville area from 2020 to 2025 at +1.9%, slower than the U.S. (+3.1%). For bakeries and dessert shops, the Waynesville area has a Groundwork market score of 51 (upper middle): #252 of 507 scored small-town markets and #15 of 22 scored small-town markets based in North Carolina.
How the Waynesville area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Waynesville area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.2 | 8.7 | 9.8 |
| Spending per listing | $3.7M | $4.3M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 2,712 | 1,703 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +42.6% | +24.6% |
| Population growth, 2020–2025 | +1.9% | +7.2% | +3.1% |
| Spending per household on food away from home | $3,391 | $3,776 | $4,070 |
| Median household income | $61,912 | $72,388 | $80,734 |
| Groundwork market score | 51 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10All snack bars and retail bakeries
- Employees, 2023
- 82
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- 7All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 254 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $600K
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Waynesville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Waynesville area
- Population, 2025 estimate
- 63,369+1.9% since 2020
- Households
- 27,123
- Median age
- 47.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 554 sq. mi.
- People per square mile
- 113
- Median household income
- $61,912
- Average household income
- $80,833
- Median home value
- $279,200
- Jobs located here
- 17,778
- Daytime population
- 52,805Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Waynesville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Waynesville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for bakeries and dessert shops, numbered among those based in North Carolina, with the Waynesville area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 90 | 25 | 5.0 | $7.2M | +12.3% | #2 of 507 |
| 2Shelby-Kings Mountain, NC | 66 | 27 | 6.9 | $4.7M | +3.4% | #85 of 507 |
| 3Wilson, NC | 65 | 20 | 6.0 | $5.3M | +1.7% | #98 of 507 |
| 4Elizabeth City, NC | 65 | 11 | 7.0 | $4.9M | +4.5% | #100 of 507 |
| 5North Wilkesboro, NC | 64 | 10 | 3.7 | $8.1M | +0.6% | #103 of 507 |
| 6Lumberton, NC | 62 | 26 | 6.0 | $4.7M | +3.4% | #121 of 507 |
| 7Sanford, NC | 62 | 19 | 7.6 | $4.5M | +10.8% | #122 of 507 |
| 8New Bern, NC | 62 | 42 | 8.0 | $4.3M | +3.6% | #123 of 507 |
| 9Roanoke Rapids, NC | 59 | 11 | 3.9 | $7.7M | −4.3% | #155 of 507 |
| 10Rockingham, NC | 58 | 6 | 3.5 | $8.2M | −1.6% | #166 of 507 |
| 15Waynesville, NC | 51 | 25 | 9.2 | $3.7M | +1.9% | #252 of 507 |
Other business types in the Waynesville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes45
- Sit-down restaurants40
- Fast food and sandwich shops45
- Pizza56
- Coffee shops and cafes59
- Bakeries and dessert shops51
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Waynesville, NC area?
As of September 2026, map listings count 25 bakeries and dessert shops in the Waynesville area. 4 of them (16%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 10 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts also show 7 one-person businesses without payroll.
How much do households in the Waynesville, NC area spend on food away from home?
About $92M a year, or $3,391 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 25 bakeries and dessert shops on map listings, it comes to $3.7M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 27,123 households in the Waynesville area and national spending patterns by income.
How does the Waynesville, NC area compare with the U.S. for bakeries and dessert shops?
The Waynesville area has 9.2 bakeries and dessert shops per 10,000 households, 6% below the U.S. rate of 9.8. Spending per shop is $3.7M, 11% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the Waynesville area would have about 22, against 25 on map listings. There is one business with payroll in the industry for every 2,712 households, against one for every 1,369 across the U.S.
How fast is the Waynesville, NC area growing?
Population estimates put the Waynesville area at 63,369 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 27,123 households. The median household income in the Waynesville area is $61,912 a year, 23% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Waynesville area scores 51 for bakeries and dessert shops (upper middle), #252 of 507 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Waynesville area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Waynesville area
Screening a site or an acquisition in the Waynesville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Waynesville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.