County profile · Alabama
Hale County, AL market data
How Hale County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 15,194
- +2.9% since 2020
- Households
- 5,642
- Median household income
- $39,250
- +15.3% vs. 2015–2019, before inflation
- Median home value
- $127,600
- Jobs located here
- 2,723
- Highest market score
- 71
- Doctors, dentists and clinics, #302 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Hale County by name and distance, and the households and spending within reach. Or open the report at the center of Hale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hale County has an estimated 15,194 people and 5,642 households. Population estimates show Hale County grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Hale County is $39,250, 51% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.3%, before inflation.
Relative to the U.S., household spending in Hale County runs highest on vehicle insurance (an index of 104, where 100 is the U.S. average) and lowest on memberships, classes and admissions (47).
Of the business types scored in Hale County, medical and dental practices (71), restaurants and cafes (65) and sit-down restaurants (62) have the highest Groundwork market scores. For medical and dental practices, that ranks #302 of 2,394 scored counties.
Hale County is part of the Tuscaloosa metro area. Against the U.S., map listings per household run highest for gas stations (79% above the U.S. rate) and lowest for medical and dental practices (79% below the U.S. rate).
All 56 business types in Hale County
Highest Groundwork market score first. Each score compares Hale County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 71 | #302 of 2,394 | 10 | 17.7 | $496K | 325 | 3 |
| Restaurants and cafes | 65 | #556 of 2,405 | 33 | 58.5 | $486K | 131 | 11 |
| Sit-down restaurants | 62 | #666 of 2,405 | 19 | 33.7 | $844K | 127 | 3 |
| Insurance agencies | 62 | #724 of 2,272 | 6 | 10.6 | $1.9M | 152 | Under 3 |
| Hair salons | 52 | #1,049 of 2,339 | 7 | 12.4 | $554K | 129 | Under 3 |
| Auto repair and car care | 49 | #1,282 of 2,401 | 17 | 30.1 | $235K | 88 | 4 |
| Fast food and sandwich shops | 48 | #1,227 of 2,222 | 6 | 10.6 | $2.7M | 88 | 8 |
| Clothing, shoes and laundry | 46 | #1,263 of 2,210 | 7 | 12.4 | $1.2M | 137 | Under 3 |
| Auto repair shops | 40 | #1,643 of 2,378 | 9 | 16.0 | $444K | 100 | Under 3 |
| Gas stations | 36 | #1,766 of 2,358 | 11 | 19.5 | $1.2M | 51 | 6 |
| Clothing and shoe stores | 35 | #1,563 of 2,087 | 7 | 12.4 | $1.2M | 95 | Under 3 |
| Salons, barbers and spas | 32 | #2,062 of 2,385 | 18 | 31.9 | $215K | 101 | Under 3 |
| Grocery stores | 23 | #1,822 of 2,070 | 6 | 10.6 | $4.8M | 51 | Under 3 |
| Grocery and convenience stores | 20 | #2,219 of 2,402 | 18 | 31.9 | $1.6M | 47 | 6 |
| Convenience stores | 19 | #2,048 of 2,261 | 9 | 16.0 | $3.2M | 40 | 4 |
| Barbershops | 17 | #1,257 of 1,356 | 5 | 8.9 | $775K | 41 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 7.1 | $1M | 40 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 5.3 | $561K | 56 | 3 |
| Home repair trades | Not scored | Not scored | 3 | 5.3 | $4.2M | 171 | 10 |
| Nail salons | Not scored | Not scored | 3 | 5.3 | $1.3M | 77 | Under 3 |
| Pet businesses | Not scored | Not scored | 3 | 5.3 | $1.3M | 143 | Under 3 |
| Spas and skin care | Not scored | Not scored | 3 | 5.3 | $1.3M | 147 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 3.5 | $8M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 3.5 | $8M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 3.5 | $2.5M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 3.5 | $467K | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 3.5 | $2.5M | Too few | 3 |
| Veterinarians | Not scored | Not scored | 2 | 3.5 | $1.9M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.8 | $5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.8 | $12.5M | Too few | 4 |
| Gyms | Not scored | Not scored | 1 | 1.8 | $2.6M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 1 | 1.8 | $2.6M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.8 | $12.5M | Too few | 6 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.8 | $4M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.8 | $5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.8 | $3.8M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 1 | 1.8 | $16M | Too few | 8 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.8 | $5M | Too few | Under 3 |
| Real estate | Not scored | Not scored | 1 | 1.8 | Index only | Too few | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 1 | 1.8 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.8 | $12.5M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Hale County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4M | $709 | 74 |
| Gasoline and other fuels | $13.4M | $2,380 | 92 |
| Food away from home | $16M | $2,843 | 70 |
| Groceries | $28.7M | $5,086 | 80 |
| Personal care products and services | $3.9M | $687 | 68 |
| Child care and other personal services | $1.7M | $298 | 51 |
| Memberships, classes and admissions | $2.6M | $460 | 47 |
| Medical and dental services | $5M | $879 | 68 |
| Pets | $3.8M | $667 | 73 |
| Clothing, shoes and related services | $8.4M | $1,497 | 73 |
| Vehicle insurance | $11.5M | $2,031 | 104 |
| Home repairs, maintenance and insurance | $12.5M | $2,210 | 73 |
| Lawn care, cleaning and other household services | $6.6M | $1,165 | 82 |
| Rent and homeowner costs | $69.9M | $12,397 | 74 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hale County
- Population, 2025 estimate
- 15,194+2.9% since 2020
- Households
- 5,642
- Median age
- 40.0
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.6
- Land area
- 644 sq. mi.
- People per square mile
- 23
- Median household income
- $39,250+15.3% vs. 2015–2019, before inflation
- Average household income
- $60,886
- Median home value
- $127,600
- Jobs located here
- 2,723
- Daytime population
- 11,017Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hale County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- Greene County, AL7,424 people
- Perry County, AL8,031 people
- Tuscaloosa County, AL237,552 people
- Bibb County, AL22,130 people
- Marengo County, AL18,851 people
- Sumter County, AL11,878 people
- Pickens County, AL18,721 people
- Dallas County, AL36,858 people
Questions
How fast is Hale County, AL growing?
Population estimates put Hale County at 15,194 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 5,642 households. Median household income rose 15.3% from the 2015–2019 survey, before inflation.
How much do households in Hale County, AL spend?
Households in Hale County spend about $69.9M a year on rent and homeowner costs, $28.7M on groceries and $16M on food away from home. Set against the U.S., households in Hale County spend the most on vehicle insurance (an index of 104, where 100 is the U.S. average) and the least on memberships, classes and admissions (47).
Which business types have the highest market scores in Hale County, AL?
The highest Groundwork market scores in Hale County are for medical and dental practices (71), restaurants and cafes (65) and sit-down restaurants (62). Hale County ranks #302 of 2,394 scored counties for medical and dental practices.
How does Hale County, AL compare with the U.S.?
The median household income in Hale County is $39,250 a year, 51% below the U.S. median of $80,734. The population rose 2.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $127,600, against $332,700 for the U.S. For its number of households, Hale County has the most map listings, relative to the U.S., for gas stations (79% above the U.S. rate) and the fewest for medical and dental practices (79% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 16 of the 56 business types have a score in Hale County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hale County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in Hale County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hale County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.