County profile · Alabama
Jefferson County, AL market data
Population, household spending and competition for 56 business types in Jefferson County, each scored against other counties.
- Population, 2025
- 665,742
- −1.3% since 2020
- Households
- 269,883
- Median household income
- $66,388
- +23.2% vs. 2015–2019, before inflation
- Median home value
- $240,000
- Jobs located here
- 395,444
- Highest market score
- 72
- Pet stores, #133 of 974 scored counties
A site report maps the competitors on map listings around any address in Jefferson County by name and distance, and the households and spending within reach. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 665,742 people live in Jefferson County, in 269,883 households. Between 2020 and 2025, the population of Jefferson County declined 1.3%, against +3.1% for the U.S. The median household income in Jefferson County is $66,388 a year, 18% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Jefferson County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (73).
The highest Groundwork market scores in Jefferson County are for pet stores (72), pet grooming and boarding businesses (70) and pet businesses (66). Jefferson County ranks #133 of 974 scored counties for pet stores.
Jefferson County is part of the Birmingham metro area. For its number of households, Jefferson County has the most map listings, relative to the U.S., for gas stations (74% above the U.S. rate) and the fewest for pet stores (45% below the U.S. rate).
All 56 business types in Jefferson County
Highest Groundwork market score first. Each score compares Jefferson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 72 | #133 of 974 | 29 | 1.1 | $8.2M | 180 | 12 |
| Pet grooming and boarding | 70 | #222 of 1,461 | 59 | 2.2 | $4M | 157 | 41 |
| Pet businesses | 66 | #420 of 2,200 | 201 | 7.4 | $1.2M | 134 | 129 |
| Landscaping and lawn care | 64 | #369 of 1,493 | 125 | 4.6 | $3.1M | 107 | 179 |
| Electricians | 60 | #350 of 1,160 | 53 | 2.0 | $14.4M | 120 | 141 |
| Laundromats | 59 | #271 of 785 | 31 | 1.1 | $16.2M | 129 | 11 |
| Convenience stores | 56 | #894 of 2,261 | 218 | 8.1 | $7.3M | 93 | 67 |
| Veterinarians | 53 | #660 of 1,485 | 94 | 3.5 | $2.5M | 92 | 76 |
| Coffee shops and cafes | 52 | #934 of 2,063 | 230 | 8.5 | $4.3M | 116 | 123 |
| Lawn, cleaning and pest control | 51 | #817 of 1,771 | 260 | 9.6 | $1.5M | 90 | 327 |
| Grocery and convenience stores | 51 | #1,158 of 2,402 | 502 | 18.6 | $3.2M | 94 | 182 |
| Chiropractors | 50 | #717 of 1,490 | 106 | 3.9 | $2.8M | 116 | 63 |
| Home inspectors | 49 | #205 of 415 | 17 | 0.6 | Index only | 90 | 12 |
| Roofing and gutters | 48 | #641 of 1,177 | 116 | 4.3 | $6.6M | 78 | 39 |
| Collision repair and body shops | 48 | #691 of 1,327 | 67 | 2.5 | $3.5M | 113 | 62 |
| Bakeries and dessert shops | 48 | #989 of 1,889 | 224 | 8.3 | $4.4M | 107 | 136 |
| House cleaning | 46 | #504 of 847 | 84 | 3.1 | $4.7M | 73 | 100 |
| Home repair trades | 45 | #1,284 of 2,057 | 371 | 13.7 | $2.1M | 84 | 400 |
| Child care and preschools | 44 | #974 of 1,611 | 149 | 5.5 | $820K | 82 | 152 |
| HVAC and plumbing | 44 | #1,061 of 1,707 | 202 | 7.5 | $3.8M | 79 | 220 |
| Grocery stores | 44 | #1,219 of 2,070 | 203 | 7.5 | $7.8M | 84 | 115 |
| Funeral homes | 43 | #889 of 1,472 | 70 | 2.6 | $510K | 75 | 37 |
| Pizza | 43 | #1,295 of 2,090 | 175 | 6.5 | $5.7M | 112 | 743 |
| Sit-down restaurants | 40 | #1,653 of 2,405 | 1,742 | 64.5 | $569K | 86 | 388 |
| Auto repair shops | 40 | #1,654 of 2,378 | 564 | 20.9 | $414K | 93 | 232 |
| Dry cleaners | 39 | #360 of 507 | 31 | 1.1 | $16.2M | 103 | 32 |
| Pest control | 39 | #498 of 699 | 51 | 1.9 | $7.7M | 75 | 48 |
| Urgent care and walk-in clinics | 37 | #244 of 325 | 15 | 0.6 | $19.7M | 80 | 20 |
| Martial arts and dance studios | 37 | #996 of 1,334 | 110 | 4.1 | $1.8M | 88 | 67 |
| Property management | 36 | #678 of 910 | 84 | 3.1 | Index only | 86 | 133 |
| Spas and skin care | 36 | #1,391 of 1,769 | 284 | 10.5 | $830K | 95 | 50 |
| Auto repair and car care | 36 | #1,799 of 2,401 | 973 | 36.1 | $240K | 89 | 372 |
| Oil change and quick lube | 34 | #377 of 479 | 17 | 0.6 | $13.8M | 100 | 33 |
| Barbershops | 34 | #1,039 of 1,356 | 213 | 7.9 | $1.1M | 59 | 13 |
| Nail salons | 33 | #1,093 of 1,328 | 202 | 7.5 | $1.2M | 70 | 41 |
| Car washes and detailing | 33 | #1,142 of 1,451 | 115 | 4.3 | $2M | 81 | 46 |
| Restaurants and cafes | 31 | #1,976 of 2,405 | 3,005 | 111.3 | $330K | 89 | 1,276 |
| Yoga, Pilates and fitness studios | 29 | #702 of 777 | 61 | 2.3 | $3.2M | 78 | 95 |
| Primary care and pediatrics | 29 | #1,391 of 1,656 | 188 | 7.0 | $1.6M | 88 | 535 |
| Insurance agencies | 29 | #1,837 of 2,272 | 594 | 22.0 | $1.1M | 85 | 366 |
| Gas stations | 29 | #1,990 of 2,358 | 513 | 19.0 | $1.5M | 61 | 380 |
| Gyms | 28 | #1,531 of 1,792 | 223 | 8.3 | $872K | 67 | 95 |
| Gyms, studios and classes | 27 | #1,862 of 2,088 | 394 | 14.6 | $493K | 75 | 162 |
| Fast food and sandwich shops | 27 | #1,920 of 2,222 | 436 | 16.2 | $2.3M | 75 | 743 |
| Real estate agents and brokers | 27 | #2,097 of 2,176 | 1,037 | 38.4 | Index only | 71 | 270 |
| Hair salons | 26 | #2,120 of 2,339 | 791 | 29.3 | $298K | 69 | 149 |
| Mortgage brokers and lenders | 25 | #838 of 887 | 144 | 5.3 | Index only | 71 | 62 |
| Tire shops | 25 | #1,325 of 1,530 | 162 | 6.0 | $1.4M | 58 | 56 |
| Real estate | 25 | #2,181 of 2,229 | 1,282 | 47.5 | Index only | 72 | 552 |
| Physical therapy | 24 | #1,290 of 1,422 | 185 | 6.9 | $1.6M | 66 | 117 |
| Salons, barbers and spas | 23 | #2,267 of 2,385 | 1,524 | 56.5 | $155K | 73 | 261 |
| Optometrists and eye care | 22 | #1,177 of 1,302 | 142 | 5.3 | $2.1M | 66 | 62 |
| Dentists and orthodontists | 21 | #1,811 of 1,886 | 369 | 13.7 | $799K | 81 | 253 |
| Clothing and shoe stores | 21 | #1,930 of 2,087 | 680 | 25.2 | $738K | 58 | 369 |
| Clothing, shoes and laundry | 21 | #2,051 of 2,210 | 842 | 31.2 | $596K | 68 | 412 |
| Doctors, dentists and clinics | 20 | #2,289 of 2,394 | 2,331 | 86.4 | $126K | 83 | 1,050 |
Household spending in Jefferson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $233.8M | $866 | 90 |
| Gasoline and other fuels | $745M | $2,760 | 106 |
| Food away from home | $991.6M | $3,674 | 90 |
| Groceries | $1.6B | $5,901 | 93 |
| Personal care products and services | $235.7M | $873 | 87 |
| Child care and other personal services | $122.2M | $453 | 78 |
| Memberships, classes and admissions | $194.4M | $720 | 73 |
| Medical and dental services | $294.8M | $1,092 | 85 |
| Pets | $236.4M | $876 | 96 |
| Clothing, shoes and related services | $502M | $1,860 | 91 |
| Vehicle insurance | $635.4M | $2,354 | 120 |
| Home repairs, maintenance and insurance | $761.3M | $2,821 | 93 |
| Lawn care, cleaning and other household services | $391.9M | $1,452 | 103 |
| Rent and homeowner costs | $4B | $14,846 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Jefferson County
- Population, 2025 estimate
- 665,742−1.3% since 2020
- Households
- 269,883
- Median age
- 39.1
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 1,112 sq. mi.
- People per square mile
- 601
- Median household income
- $66,388+23.2% vs. 2015–2019, before inflation
- Average household income
- $99,697
- Median home value
- $240,000
- Jobs located here
- 395,444
- Daytime population
- 777,965Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jefferson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- Shelby County, AL230,211 people
- St. Clair County, AL94,166 people
- Blount County, AL59,518 people
- Walker County, AL64,841 people
- Bibb County, AL22,130 people
- Talladega County, AL81,021 people
- Chilton County, AL45,992 people
- Cullman County, AL90,566 people
Questions
How fast is Jefferson County, AL growing?
Population estimates put Jefferson County at 665,742 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 269,883 households. Against the 2015–2019 survey, median household income rose 23.2%, before inflation.
How much do households in Jefferson County, AL spend?
Households in Jefferson County spend about $4B a year on rent and homeowner costs, $1.6B on groceries and $991.6M on food away from home. Relative to the U.S., household spending in Jefferson County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (73).
Which business types have the highest market scores in Jefferson County, AL?
Of the business types scored in Jefferson County, pet stores (72), pet grooming and boarding businesses (70) and pet businesses (66) have the highest Groundwork market scores. For pet stores, that ranks #133 of 974 scored counties.
How does Jefferson County, AL compare with the U.S.?
Median household income in Jefferson County is $66,388, 18% below the U.S. median of $80,734. The population fell 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $240,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (74% above the U.S. rate) and lowest for pet stores (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Jefferson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jefferson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Jefferson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.