County profile · Alabama
Tuscaloosa County, AL market data
Population, household spending and competition for 56 business types in Tuscaloosa County, each scored against other counties.
- Population, 2025
- 241,368
- +3.8% since 2020
- Households
- 90,052
- Median household income
- $66,231
- +24.2% vs. 2015–2019, before inflation
- Median home value
- $248,700
- Jobs located here
- 98,811
- Highest market score
- 79
- Pet businesses, #82 of 2,200 scored counties
A site report maps the competitors on map listings around any address in Tuscaloosa County by name and distance, and the households and spending within reach. Or open the report at the center of Tuscaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 241,368 people live in Tuscaloosa County, in 90,052 households. Population estimates show Tuscaloosa County grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Tuscaloosa County is $66,231 a year, 18% below the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Tuscaloosa County spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
The highest Groundwork market scores in Tuscaloosa County are for pet businesses (79), pet grooming and boarding businesses (78) and house cleaning businesses (77). Tuscaloosa County ranks #82 of 2,200 scored counties for pet businesses.
Tuscaloosa County is part of the Tuscaloosa metro area. For its number of households, Tuscaloosa County has the most map listings, relative to the U.S., for gas stations (72% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (50% below the U.S. rate).
All 56 business types in Tuscaloosa County
Highest Groundwork market score first. Each score compares Tuscaloosa County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 79 | #82 of 2,200 | 62 | 6.9 | $1.2M | 139 | 33 |
| Pet grooming and boarding | 78 | #85 of 1,461 | 22 | 2.4 | $3.4M | 135 | 12 |
| House cleaning | 77 | #56 of 847 | 13 | 1.4 | $9.7M | 151 | 31 |
| Veterinarians | 77 | #131 of 1,485 | 23 | 2.6 | $3.3M | 121 | 16 |
| Pet stores | 76 | #87 of 974 | 11 | 1.2 | $6.9M | 152 | 5 |
| Landscaping and lawn care | 76 | #120 of 1,493 | 34 | 3.8 | $3.7M | 126 | 61 |
| Insurance agencies | 74 | #364 of 2,272 | 120 | 13.3 | $1.9M | 150 | 56 |
| Lawn, cleaning and pest control | 73 | #173 of 1,771 | 59 | 6.6 | $2.1M | 127 | 103 |
| Electricians | 71 | #150 of 1,160 | 16 | 1.8 | $15.2M | 126 | 41 |
| Bakeries and dessert shops | 71 | #237 of 1,889 | 48 | 5.3 | $6.6M | 160 | 37 |
| Coffee shops and cafes | 69 | #330 of 2,063 | 63 | 7.0 | $5.1M | 137 | 33 |
| Mortgage brokers and lenders | 66 | #161 of 887 | 24 | 2.7 | Index only | 138 | 5 |
| Laundromats | 66 | #196 of 785 | 10 | 1.1 | $16.1M | 128 | 4 |
| Child care and preschools | 66 | #373 of 1,611 | 39 | 4.3 | $958K | 96 | 34 |
| Collision repair and body shops | 65 | #321 of 1,327 | 23 | 2.6 | $3.6M | 115 | 17 |
| Funeral homes | 65 | #352 of 1,472 | 12 | 1.3 | $872K | 128 | 8 |
| Auto repair shops | 65 | #525 of 2,378 | 157 | 17.4 | $520K | 117 | 62 |
| Dry cleaners | 64 | #116 of 507 | 7 | 0.8 | $22.9M | 146 | 6 |
| Grocery stores | 64 | #575 of 2,070 | 56 | 6.2 | $9.3M | 100 | 29 |
| Auto repair and car care | 64 | #581 of 2,401 | 270 | 30.0 | $302K | 113 | 100 |
| Martial arts and dance studios | 62 | #328 of 1,334 | 25 | 2.8 | $2.4M | 117 | 17 |
| Pest control | 61 | #209 of 699 | 12 | 1.3 | $10.5M | 102 | 11 |
| Chiropractors | 61 | #431 of 1,490 | 32 | 3.6 | $3M | 124 | 21 |
| Home repair trades | 61 | #546 of 2,057 | 103 | 11.4 | $2.4M | 97 | 120 |
| Sit-down restaurants | 61 | #718 of 2,405 | 430 | 47.8 | $742K | 112 | 119 |
| Grocery and convenience stores | 61 | #768 of 2,402 | 172 | 19.1 | $3M | 90 | 51 |
| Yoga, Pilates and fitness studios | 60 | #205 of 777 | 11 | 1.2 | $5.4M | 132 | 22 |
| Pizza | 60 | #632 of 2,090 | 45 | 5.0 | $7.1M | 139 | 205 |
| Car washes and detailing | 59 | #500 of 1,451 | 37 | 4.1 | $2.2M | 88 | 8 |
| HVAC and plumbing | 59 | #544 of 1,707 | 59 | 6.6 | $4.1M | 86 | 59 |
| Restaurants and cafes | 58 | #837 of 2,405 | 767 | 85.2 | $416K | 112 | 361 |
| Optometrists and eye care | 57 | #493 of 1,302 | 32 | 3.6 | $3M | 94 | 11 |
| Physical therapy | 57 | #537 of 1,422 | 38 | 4.2 | $2.5M | 104 | 24 |
| Spas and skin care | 57 | #624 of 1,769 | 71 | 7.9 | $1.1M | 122 | 13 |
| Convenience stores | 57 | #878 of 2,261 | 93 | 10.3 | $5.6M | 71 | 22 |
| Roofing and gutters | 55 | #474 of 1,177 | 28 | 3.1 | $8.7M | 102 | 20 |
| Gyms | 54 | #767 of 1,792 | 51 | 5.7 | $1.2M | 89 | 22 |
| Nail salons | 53 | #599 of 1,328 | 44 | 4.9 | $1.7M | 103 | 13 |
| Gyms, studios and classes | 53 | #901 of 2,088 | 87 | 9.7 | $678K | 102 | 39 |
| Dentists and orthodontists | 50 | #943 of 1,886 | 86 | 9.6 | $1.1M | 112 | 55 |
| Real estate agents and brokers | 49 | #1,112 of 2,176 | 193 | 21.4 | Index only | 123 | 70 |
| Barbershops | 48 | #759 of 1,356 | 51 | 5.7 | $1.5M | 79 | 4 |
| Gas stations | 48 | #1,284 of 2,358 | 168 | 18.7 | $1.6M | 66 | 110 |
| Primary care and pediatrics | 47 | #943 of 1,656 | 55 | 6.1 | $1.7M | 97 | 121 |
| Hair salons | 47 | #1,329 of 2,339 | 179 | 19.9 | $424K | 99 | 47 |
| Doctors, dentists and clinics | 47 | #1,331 of 2,394 | 494 | 54.9 | $192K | 126 | 238 |
| Real estate | 45 | #1,352 of 2,229 | 261 | 29.0 | Index only | 115 | 128 |
| Salons, barbers and spas | 43 | #1,570 of 2,385 | 347 | 38.5 | $219K | 103 | 78 |
| Urgent care and walk-in clinics | 39 | #238 of 325 | 6 | 0.7 | $15.8M | 64 | 6 |
| Property management | 39 | #645 of 910 | 40 | 4.4 | Index only | 58 | 35 |
| Fast food and sandwich shops | 38 | #1,577 of 2,222 | 142 | 15.8 | $2.2M | 74 | 205 |
| Tire shops | 37 | #1,104 of 1,530 | 49 | 5.4 | $1.7M | 67 | 22 |
| Clothing, shoes and laundry | 37 | #1,626 of 2,210 | 208 | 23.1 | $772K | 88 | 103 |
| Clothing and shoe stores | 34 | #1,602 of 2,087 | 171 | 19.0 | $939K | 74 | 93 |
| Home inspectors | Not scored | Not scored | 4 | 0.4 | Index only | 123 | 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.4 | $20.4M | 149 | 7 |
Household spending in Tuscaloosa County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $81.7M | $907 | 95 |
| Gasoline and other fuels | $264.4M | $2,937 | 113 |
| Food away from home | $318.9M | $3,541 | 87 |
| Groceries | $522M | $5,796 | 92 |
| Personal care products and services | $75.9M | $843 | 84 |
| Child care and other personal services | $37.3M | $415 | 71 |
| Memberships, classes and admissions | $59M | $655 | 67 |
| Medical and dental services | $94.6M | $1,051 | 82 |
| Pets | $75.6M | $840 | 92 |
| Clothing, shoes and related services | $160.5M | $1,783 | 87 |
| Vehicle insurance | $225.3M | $2,502 | 128 |
| Home repairs, maintenance and insurance | $242.5M | $2,693 | 89 |
| Lawn care, cleaning and other household services | $125.6M | $1,395 | 99 |
| Rent and homeowner costs | $1.3B | $14,401 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Tuscaloosa County
- Population, 2025 estimate
- 241,368+3.8% since 2020
- Households
- 90,052
- Median age
- 35.6
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 1,321 sq. mi.
- People per square mile
- 180
- Median household income
- $66,231+24.2% vs. 2015–2019, before inflation
- Average household income
- $87,929
- Median home value
- $248,700
- Jobs located here
- 98,811
- Daytime population
- 249,539Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Tuscaloosa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Tuscaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- Bibb County, AL22,130 people
- Hale County, AL14,829 people
- Pickens County, AL18,721 people
- Greene County, AL7,424 people
- Fayette County, AL16,053 people
- Perry County, AL8,031 people
- Shelby County, AL230,211 people
- Walker County, AL64,841 people
Questions
How fast is Tuscaloosa County, AL growing?
Population estimates put Tuscaloosa County at 241,368 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 90,052 households. Against the 2015–2019 survey, median household income rose 24.2%, before inflation.
How much do households in Tuscaloosa County, AL spend?
Households in Tuscaloosa County spend about $1.3B a year on rent and homeowner costs, $522M on groceries and $318.9M on food away from home. Relative to the U.S., household spending in Tuscaloosa County runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Which business types have the highest market scores in Tuscaloosa County, AL?
Of the business types scored in Tuscaloosa County, pet businesses (79), pet grooming and boarding businesses (78) and house cleaning businesses (77) have the highest Groundwork market scores. For pet businesses, that ranks #82 of 2,200 scored counties.
How does Tuscaloosa County, AL compare with the U.S.?
Median household income in Tuscaloosa County is $66,231, 18% below the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $248,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (72% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Tuscaloosa County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Tuscaloosa County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in Tuscaloosa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Tuscaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.