Food and drink · Small-town market · Iowa
Bakeries and dessert shops in the Spencer, IA area
The bakeries and dessert shops in the Spencer, IA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 2 chain locations (100%)
- Official establishments
- 8
- All snack bars and retail bakeries
- Household spending a year
- $26M
- On food away from home · $3,576 a household
- Spending per listing
- $13M
- Too few listings to compare
- Listings per 10k households
- 2.7
- Too few listings to compare
- Population, 2025
- 16,202
- −0.8% since 2020
See the bakeries and dessert shops around any address in the Spencer area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Spencer area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,576 per household (12% below the U.S. average), households in the Spencer area spend about $26M a year on food away from home. That is about $13M of household spending for each shop on map listings. The spending figure covers all food away from home, not only bakeries and dessert shops.
The Spencer area has 2 bakeries and dessert shops on map listings as of September 2026. That is 2.7 per 10,000 households.
In 2023, official counts showed 8 businesses with payroll in the Spencer area classed as snack bars and retail bakeries. That is one for every 910 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts list 3 one-person businesses without payroll.
Population estimates put the population change in the Spencer area from 2020 to 2025 at −0.8%, against +3.1% for the U.S. With 2 bakeries and dessert shops on map listings, the Spencer area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Spencer area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Spencer area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.7 | 8.0 | 9.8 |
| Spending per listing | $13M | $4.8M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 910 | 1,583 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +52.2% | +24.6% |
| Population growth, 2020–2025 | −0.8% | +1.5% | +3.1% |
| Spending per household on food away from home | $3,576 | $3,880 | $4,070 |
| Median household income | $65,428 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8All snack bars and retail bakeries
- Employees, 2023
- 52
- Annual payroll, 2023
- $784K
- One-person businesses, 2023
- 3All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 22 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Spencer area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Spencer area
- Population, 2025 estimate
- 16,202−0.8% since 2020
- Households
- 7,282
- Median age
- 43.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 567 sq. mi.
- People per square mile
- 29
- Median household income
- $65,428+29.5% vs. 2015–2019, before inflation
- Average household income
- $83,614
- Median home value
- $178,600
- Jobs located here
- 8,325
- Daytime population
- 16,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Spencer area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Spencer area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for bakeries and dessert shops, numbered among those based in Iowa, with the Spencer area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Muscatine, IA | 66 | 10 | 5.8 | $6.4M | −3.0% | #81 of 507 |
| 2Oskaloosa, IA | 63 | 5 | 5.7 | $6.3M | −1.2% | #108 of 507 |
| 3Le Mars, IA | 60 | 9 | 8.7 | $4.6M | 0.0% | #147 of 507 |
| 4Storm Lake, IA | 59 | 6 | 8.0 | $4.8M | −1.7% | #159 of 507 |
| 5Fort Dodge, IA | 57 | 12 | 7.8 | $4.5M | −0.4% | #179 of 507 |
| 6Clinton, IA | 56 | 13 | 6.7 | $5.5M | −0.9% | #186 of 507 |
| 7Pella, IA | 55 | 12 | 9.0 | $4.4M | +2.3% | #204 of 507 |
| 8Fort Madison, IA | 52 | 8 | 5.6 | $6.1M | −3.6% | #229 of 507 |
| 9Marshalltown, IA | 48 | 14 | 9.0 | $4M | −0.5% | #277 of 507 |
| 10Ottumwa, IA | 44 | 11 | 7.9 | $4.4M | −0.3% | #313 of 507 |
| Spencer, IA | Not scored | 2 | 2.7 | $13M | −0.8% |
Other business types in the Spencer area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes46
- Sit-down restaurants59
- Fast food and sandwich shops34
- Pizza
- Coffee shops and cafes27
- Bakeries and dessert shops
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Spencer, IA area?
Map listings as of September 2026 show 2 bakeries and dessert shops in the Spencer area. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 8 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts also show 3 one-person businesses without payroll.
How much do households in the Spencer, IA area spend on food away from home?
About $26M a year, or $3,576 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 2 bakeries and dessert shops on map listings, it comes to $13M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 7,282 households in the Spencer area and national spending patterns by income.
How does the Spencer, IA area compare with the U.S. for bakeries and dessert shops?
The Spencer area has 2 bakeries and dessert shops on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of bakeries and dessert shops to household spending, the Spencer area would have about 6, against 2 on map listings. There is one business with payroll in the industry for every 910 households, against one for every 1,369 across the U.S.
How fast is the Spencer, IA area growing?
Population estimates put the Spencer area at 16,202 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 7,282 households. The median household income in the Spencer area is $65,428 a year, 19% below the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Spencer area has no market score for bakeries and dessert shops: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Spencer area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Spencer area
Screening a site or an acquisition in the Spencer area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Spencer area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.