Beauty and personal care · County · Texas
Nail salons in Rockwall County, TX
Competitor counts, household spending and official business counts for nail salons in Rockwall County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #606 of 1,328 scored counties
#32 of 110 scored counties in Texas
- Listings
- 43
- 7 chain locations (16%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $48.5M
- On personal care products and services · $1,177 a household
- Spending per listing
- $1.1M
- 32% below the U.S.
- Listings per 10k households
- 10.4
- 73% above the U.S.
- Population, 2025
- 140,738
- +28.9% since 2020
See the nail salons around any address in Rockwall County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockwall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 43 nail salons in Rockwall County. Of those, 7 are chain locations, or 16%, against 27% across the U.S. That is 10.4 per 10,000 households, 73% above the U.S. rate of 6.0.
At $1,177 per household (17% above the U.S. average), households in Rockwall County spend about $48.5M a year on personal care products and services. That works out to $1.1M per salon, 32% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in Rockwall County was 10 in 2023. That is one for every 4,124 households, against one for every 3,754 across the U.S. Official counts list 175 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $724K have gone to businesses classed as nail salons in Rockwall County.
Population estimates show Rockwall County grew 28.9% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for nail salons in Rockwall County is 53 (upper middle), #606 of 1,328 scored counties and #32 of 110 scored counties in Texas.
How Rockwall County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockwall County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.4 | 7.2 | 6.0 |
| Spending per listing | $1.1M | $1.3M | $1.7M |
| Households per official establishment | 4,124 | 5,844 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +51.5% | +23.2% |
| Population growth, 2020–2025 | +28.9% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $1,177 | $937 | $1,005 |
| Median household income | $127,981 | $78,476 | $80,734 |
| Groundwork market score | 53 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 10
- Employees, 2023
- 10
- Annual payroll, 2023
- $509K
- One-person businesses, 2023
- 175Businesses with no payroll
- Map listings, September 2026
- 437 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $724K
SBA-backed loans to businesses classed as nail salons in Rockwall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rockwall County
- Population, 2025 estimate
- 140,738+28.9% since 2020
- Households
- 41,237
- Median age
- 38.1
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.1
- Land area
- 127 sq. mi.
- People per square mile
- 972
- Median household income
- $127,981+26.8% vs. 2015–2019, before inflation
- Average household income
- $162,868
- Median home value
- $415,500
- Jobs located here
- 39,609
- Daytime population
- 101,261Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockwall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Rockwall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for nail salons, numbered among those based in Texas, with Rockwall County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 87 | 5 | 2.7 | $3.6M | +21.9% | #10 of 1,328 |
| 2Medina County, TX | 76 | 6 | 3.4 | $2.7M | +11.4% | #73 of 1,328 |
| 3Guadalupe County, TX | 74 | 33 | 5.0 | $2M | +15.8% | #109 of 1,328 |
| 4Wise County, TX | 70 | 12 | 4.8 | $2.1M | +21.5% | #153 of 1,328 |
| 5Bastrop County, TX | 70 | 20 | 5.4 | $1.8M | +21.3% | #156 of 1,328 |
| 6Hays County, TX | 68 | 56 | 5.6 | $1.8M | +24.8% | #198 of 1,328 |
| 7Kaufman County, TX | 68 | 33 | 6.5 | $1.5M | +42.2% | #199 of 1,328 |
| 8Cherokee County, TX | 67 | 5 | 2.7 | $3M | +5.4% | #206 of 1,328 |
| 9Fannin County, TX | 67 | 5 | 3.9 | $2.3M | +9.2% | #214 of 1,328 |
| 10Parker County, TX | 67 | 33 | 5.8 | $1.8M | +23.5% | #223 of 1,328 |
| 32Rockwall County, TX | 53 | 43 | 10.4 | $1.1M | +28.9% | #606 of 1,328 |
Other business types in Rockwall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas43
- Hair salons46
- Barbershops65
- Nail salons53
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Rockwall County, TX?
There are 43 nail salons on map listings in Rockwall County as of September 2026. 7 of them (16%) are chain locations. The listings count nail salons. Official counts show 10 businesses with payroll classed as nail salons in 2023. Official counts also show 175 one-person businesses without payroll.
How much do households in Rockwall County, TX spend on personal care products and services?
About $48.5M a year, or $1,177 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 43 nail salons on map listings, it comes to $1.1M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 41,237 households in Rockwall County and national spending patterns by income.
How does Rockwall County, TX compare with the U.S. for nail salons?
Rockwall County has 10.4 nail salons per 10,000 households, 73% above the U.S. rate of 6.0. Spending per salon is $1.1M, 32% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Rockwall County would have about 29, against 43 on map listings. There is one business with payroll in the industry for every 4,124 households, against one for every 3,754 across the U.S.
How fast is Rockwall County, TX growing?
Population estimates put Rockwall County at 140,738 people in 2025, up 28.9% since 2020, faster than the U.S. (+3.1%). It has 41,237 households. The median household income in Rockwall County is $127,981 a year, 59% above the U.S. median of $80,734. That rose 26.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockwall County scores 53 for nail salons (upper middle), #606 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockwall County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Rockwall County
Screening a site or an acquisition in Rockwall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockwall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.