County profile · Texas
Matagorda County, TX market data
How Matagorda County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 36,463
- +0.5% since 2020
- Households
- 15,439
- Median household income
- $58,628
- +19.9% vs. 2015–2019, before inflation
- Median home value
- $172,900
- Jobs located here
- 10,447
- Highest market score
- 74
- Pet businesses, #174 of 2,200 scored counties
A site report maps the competitors on map listings around any address in Matagorda County by name and distance, and the households and spending within reach. Or open the report at the center of Matagorda County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Matagorda County has an estimated 36,463 people and 15,439 households. Between 2020 and 2025, the population of Matagorda County grew 0.5%, slower than the U.S. (+3.1%). Median household income in Matagorda County is $58,628, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.9%, before inflation.
Relative to the U.S., household spending in Matagorda County runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (62).
Of the business types scored in Matagorda County, pet businesses (74), landscaping and lawn care companies (71) and insurance agencies (71) have the highest Groundwork market scores. For pet businesses, that ranks #174 of 2,200 scored counties.
Matagorda County is part of the Bay City area. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for medical and dental practices (45% below the U.S. rate).
All 56 business types in Matagorda County
Highest Groundwork market score first. Each score compares Matagorda County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 74 | #174 of 2,200 | 10 | 6.5 | $1.2M | 139 | 3 |
| Landscaping and lawn care | 71 | #220 of 1,493 | 5 | 3.2 | $4.1M | 141 | 8 |
| Insurance agencies | 71 | #430 of 2,272 | 16 | 10.4 | $2.3M | 183 | 9 |
| Lawn, cleaning and pest control | 70 | #235 of 1,771 | 10 | 6.5 | $2.1M | 123 | 8 |
| Child care and preschools | 61 | #517 of 1,611 | 6 | 3.9 | $1M | 100 | 5 |
| Gyms | 60 | #512 of 1,792 | 6 | 3.9 | $1.6M | 120 | 3 |
| Coffee shops and cafes | 58 | #688 of 2,063 | 11 | 7.1 | $4.7M | 127 | 5 |
| Home repair trades | 57 | #706 of 2,057 | 17 | 11.0 | $2.3M | 96 | 12 |
| Gyms, studios and classes | 57 | #723 of 2,088 | 13 | 8.4 | $719K | 109 | 3 |
| Pizza | 55 | #831 of 2,090 | 11 | 7.1 | $4.7M | 93 | 20 |
| Grocery stores | 52 | #947 of 2,070 | 11 | 7.1 | $7.9M | 85 | 4 |
| Real estate agents and brokers | 52 | #955 of 2,176 | 31 | 20.1 | Index only | 127 | 5 |
| Clothing and shoe stores | 49 | #1,092 of 2,087 | 19 | 12.3 | $1.4M | 109 | 6 |
| HVAC and plumbing | 48 | #936 of 1,707 | 11 | 7.1 | $3.6M | 76 | 8 |
| Fast food and sandwich shops | 48 | #1,233 of 2,222 | 21 | 13.6 | $2.5M | 81 | 20 |
| Auto repair shops | 48 | #1,290 of 2,378 | 30 | 19.4 | $441K | 99 | 12 |
| Auto repair and car care | 45 | #1,432 of 2,401 | 56 | 36.3 | $237K | 88 | 15 |
| Spas and skin care | 44 | #1,081 of 1,769 | 10 | 6.5 | $1.2M | 142 | Under 3 |
| Bakeries and dessert shops | 43 | #1,195 of 1,889 | 15 | 9.7 | $3.5M | 83 | 5 |
| Real estate | 43 | #1,469 of 2,229 | 41 | 26.6 | Index only | 121 | 15 |
| Optometrists and eye care | 39 | #925 of 1,302 | 5 | 3.2 | $3.1M | 99 | Under 3 |
| Clothing, shoes and laundry | 38 | #1,586 of 2,210 | 30 | 19.4 | $881K | 100 | 11 |
| Doctors, dentists and clinics | 38 | #1,746 of 2,394 | 72 | 46.6 | $215K | 141 | 50 |
| Salons, barbers and spas | 36 | #1,911 of 2,385 | 65 | 42.1 | $191K | 90 | 9 |
| Hair salons | 35 | #1,871 of 2,339 | 32 | 20.7 | $388K | 90 | 8 |
| Primary care and pediatrics | 34 | #1,294 of 1,656 | 9 | 5.8 | $1.7M | 97 | 27 |
| Grocery and convenience stores | 34 | #1,813 of 2,402 | 37 | 24.0 | $2.3M | 69 | 13 |
| Property management | 33 | #750 of 910 | 8 | 5.2 | Index only | 48 | 4 |
| Chiropractors | 33 | #1,194 of 1,490 | 8 | 5.2 | $1.9M | 81 | 5 |
| Convenience stores | 32 | #1,738 of 2,261 | 17 | 11.0 | $5.1M | 65 | 9 |
| Restaurants and cafes | 32 | #1,964 of 2,405 | 201 | 130.2 | $258K | 70 | 57 |
| Funeral homes | 30 | #1,214 of 1,472 | 6 | 3.9 | $314K | 46 | 3 |
| Car washes and detailing | 28 | #1,249 of 1,451 | 7 | 4.5 | $1.9M | 75 | Under 3 |
| Dentists and orthodontists | 26 | #1,733 of 1,886 | 17 | 11.0 | $912K | 93 | 14 |
| Gas stations | 26 | #2,091 of 2,358 | 36 | 23.3 | $1.2M | 50 | 24 |
| Sit-down restaurants | 23 | #2,258 of 2,405 | 120 | 77.7 | $432K | 65 | 31 |
| Martial arts and dance studios | 21 | #1,238 of 1,334 | 7 | 4.5 | $1.3M | 66 | Under 3 |
| Barbershops | 20 | #1,226 of 1,356 | 11 | 7.1 | $1.1M | 60 | Under 3 |
| Nail salons | 18 | #1,253 of 1,328 | 12 | 7.8 | $1M | 62 | Under 3 |
| Tire shops | 18 | #1,425 of 1,530 | 12 | 7.8 | $1.1M | 44 | Under 3 |
| Laundromats | 11 | #762 of 785 | 7 | 4.5 | $3.8M | 30 | 5 |
| Electricians | Not scored | Not scored | 4 | 2.6 | $9.9M | 83 | 4 |
| Veterinarians | Not scored | Not scored | 4 | 2.6 | $3M | 112 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.9 | $4.4M | 143 | 3 |
| Pest control | Not scored | Not scored | 3 | 1.9 | $6.9M | 68 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 1.9 | $4.1M | 159 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.3 | $10.4M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.3 | Index only | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $6.6M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.3 | $7.7M | Too few | 4 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.3 | $19.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $26.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $15.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Matagorda County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.2M | $858 | 90 |
| Gasoline and other fuels | $43M | $2,786 | 107 |
| Food away from home | $51.9M | $3,359 | 83 |
| Groceries | $86.8M | $5,620 | 89 |
| Personal care products and services | $12.4M | $804 | 80 |
| Child care and other personal services | $6M | $389 | 67 |
| Memberships, classes and admissions | $9.3M | $606 | 62 |
| Medical and dental services | $15.5M | $1,004 | 78 |
| Pets | $12.2M | $789 | 87 |
| Clothing, shoes and related services | $26.4M | $1,711 | 83 |
| Vehicle insurance | $36.7M | $2,378 | 122 |
| Home repairs, maintenance and insurance | $39.8M | $2,576 | 85 |
| Lawn care, cleaning and other household services | $20.7M | $1,342 | 95 |
| Rent and homeowner costs | $214.4M | $13,890 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Matagorda County
- Population, 2025 estimate
- 36,463+0.5% since 2020
- Households
- 15,439
- Median age
- 37.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 1,093 sq. mi.
- People per square mile
- 33
- Median household income
- $58,628+19.9% vs. 2015–2019, before inflation
- Average household income
- $78,037
- Median home value
- $172,900
- Jobs located here
- 10,447
- Daytime population
- 29,261Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Matagorda County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Matagorda County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Matagorda County, TX growing?
Population estimates put Matagorda County at 36,463 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 15,439 households. Median household income rose 19.9% from the 2015–2019 survey, before inflation.
How much do households in Matagorda County, TX spend?
Households in Matagorda County spend about $214.4M a year on rent and homeowner costs, $86.8M on groceries and $51.9M on food away from home. Set against the U.S., households in Matagorda County spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (62).
Which business types have the highest market scores in Matagorda County, TX?
The highest Groundwork market scores in Matagorda County are for pet businesses (74), landscaping and lawn care companies (71) and insurance agencies (71). Matagorda County ranks #174 of 2,200 scored counties for pet businesses.
How does Matagorda County, TX compare with the U.S.?
The median household income in Matagorda County is $58,628 a year, 27% below the U.S. median of $80,734. The population rose 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $172,900, against $332,700 for the U.S. For its number of households, Matagorda County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for medical and dental practices (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Matagorda County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Matagorda County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Matagorda County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Matagorda County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.