Beauty and personal care · County · Texas
Hair salons in Matagorda County, TX
The hair salons in Matagorda County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,871 of 2,339 scored counties
#126 of 159 scored counties in Texas
- Listings
- 32
- 6 chain locations (19%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $12.4M
- On personal care products and services · $804 a household
- Spending per listing
- $388K
- 10% below the U.S.
- Listings per 10k households
- 20.7
- 12% below the U.S.
- Population, 2025
- 36,463
- +0.5% since 2020
See the hair salons around any address in Matagorda County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Matagorda County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in Matagorda County is 35 (lower middle), #1,871 of 2,339 scored counties and #126 of 159 scored counties in Texas. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Matagorda County comes to about $12.4M a year: $804 per household, 20% below the U.S. average. That is about $388K of household spending for each salon on map listings, 10% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Matagorda County has 32 hair salons on map listings as of September 2026. 6 of them (19%) are chain locations, against 14% across the U.S. That is 20.7 per 10,000 households, 12% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Matagorda County was 8 in 2023. That is one for every 1,930 households, against one for every 1,535 across the U.S. Population estimates show Matagorda County grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%).
How Matagorda County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Matagorda County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.7 | 26.3 | 23.4 |
| Spending per listing | $388K | $356K | $430K |
| Households per official establishment | 1,930 | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +6.0% |
| Population growth, 2020–2025 | +0.5% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $804 | $937 | $1,005 |
| Median household income | $58,628 | $78,476 | $80,734 |
| Groundwork market score | 35 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 8
- Employees, 2023
- 29
- Annual payroll, 2023
- $554K
- One-person businesses, 2023
- 108Businesses with no payroll
- Map listings, September 2026
- 326 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Matagorda County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Matagorda County
- Population, 2025 estimate
- 36,463+0.5% since 2020
- Households
- 15,439
- Median age
- 37.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 1,093 sq. mi.
- People per square mile
- 33
- Median household income
- $58,628+19.9% vs. 2015–2019, before inflation
- Average household income
- $78,037
- Median home value
- $172,900
- Jobs located here
- 10,447
- Daytime population
- 29,261Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Matagorda County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Matagorda County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for hair salons, numbered among those based in Texas, with Matagorda County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 90 | 16 | 8.7 | $1.1M | +21.9% | #10 of 2,339 |
| 2Guadalupe County, TX | 85 | 98 | 15.0 | $658K | +15.8% | #41 of 2,339 |
| 3Blanco County, TX | 85 | 8 | 15.5 | $626K | +18.6% | #42 of 2,339 |
| 4Chambers County, TX | 84 | 31 | 18.0 | $589K | +22.6% | #47 of 2,339 |
| 5Gaines County, TX | 83 | 8 | 11.5 | $783K | +10.4% | #50 of 2,339 |
| 6Burleson County, TX | 78 | 10 | 12.7 | $681K | +16.2% | #102 of 2,339 |
| 7Upshur County, TX | 78 | 20 | 12.8 | $644K | +8.2% | #103 of 2,339 |
| 8San Jacinto County, TX | 77 | 5 | 4.6 | $1.8M | +7.1% | #110 of 2,339 |
| 9Hays County, TX | 77 | 164 | 16.4 | $604K | +24.8% | #122 of 2,339 |
| 10Caldwell County, TX | 76 | 24 | 14.4 | $593K | +20.0% | #143 of 2,339 |
| 126Matagorda County, TX | 35 | 32 | 20.7 | $388K | +0.5% | #1,871 of 2,339 |
Other business types in Matagorda County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas36
- Hair salons35
- Barbershops20
- Nail salons18
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Matagorda County, TX?
Map listings as of September 2026 show 32 hair salons in Matagorda County. 6 of them (19%) are chain locations. The listings count hair and beauty salons. Official counts show 8 businesses with payroll classed as beauty salons in 2023. Another 108 one-person businesses have no payroll, by official counts.
How much do households in Matagorda County, TX spend on personal care products and services?
About $12.4M a year, or $804 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 32 hair salons on map listings, it comes to $388K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 15,439 households in Matagorda County and national spending patterns by income.
How does Matagorda County, TX compare with the U.S. for hair salons?
Matagorda County has 20.7 hair salons per 10,000 households, 12% below the U.S. rate of 23.4. Spending per salon is $388K, 10% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Matagorda County would have about 29, against 32 on map listings. There is one business with payroll in the industry for every 1,930 households, against one for every 1,535 across the U.S.
How fast is Matagorda County, TX growing?
Population estimates put Matagorda County at 36,463 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 15,439 households. Median household income in Matagorda County is $58,628, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Matagorda County scores 35 for hair salons (lower middle), #1,871 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Matagorda County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Matagorda County
Screening a site or an acquisition in Matagorda County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Matagorda County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.