County profile · Texas
Polk County, TX market data
Population, household spending and competition for 56 business types in Polk County, each scored against other counties.
- Population, 2025
- 53,434
- +5.9% since 2020
- Households
- 19,517
- Median household income
- $62,259
- +26.3% vs. 2015–2019, before inflation
- Median home value
- $184,800
- Jobs located here
- 11,638
- Highest market score
- 76
- Child care and preschools, #144 of 1,611 scored counties
A site report maps the competitors on map listings around any address in Polk County by name and distance, and the households and spending within reach. Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 53,434 people live in Polk County, in 19,517 households. Between 2020 and 2025, the population of Polk County grew 5.9%, faster than the U.S. (+3.1%). The median household income in Polk County is $62,259 a year, 23% below the U.S. median of $80,734. That rose 26.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Polk County spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in Polk County are for child care centers and preschools (76), dentists and orthodontists (75) and pizza places (75). Polk County ranks #144 of 1,611 scored counties for child care centers and preschools.
For its number of households, Polk County has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for gyms and studios (55% below the U.S. rate).
All 56 business types in Polk County
Highest Groundwork market score first. Each score compares Polk County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 76 | #144 of 1,611 | 6 | 3.1 | $1.2M | 121 | 3 |
| Dentists and orthodontists | 75 | #145 of 1,886 | 9 | 4.6 | $2.2M | 223 | 8 |
| Pizza | 75 | #166 of 2,090 | 9 | 4.6 | $7.3M | 145 | 27 |
| Gyms, studios and classes | 74 | #163 of 2,088 | 13 | 6.7 | $893K | 135 | 3 |
| Insurance agencies | 74 | #366 of 2,272 | 27 | 13.8 | $1.9M | 148 | 14 |
| Pet businesses | 70 | #285 of 2,200 | 18 | 9.2 | $862K | 98 | 8 |
| Grocery stores | 70 | #416 of 2,070 | 11 | 5.6 | $10.1M | 108 | 5 |
| Veterinarians | 68 | #325 of 1,485 | 6 | 3.1 | $2.6M | 95 | 4 |
| Lawn, cleaning and pest control | 67 | #304 of 1,771 | 18 | 9.2 | $1.5M | 87 | 12 |
| Landscaping and lawn care | 65 | #361 of 1,493 | 12 | 6.1 | $2.2M | 75 | 9 |
| Gyms | 65 | #368 of 1,792 | 9 | 4.6 | $1.3M | 99 | 3 |
| Pet grooming and boarding | 64 | #376 of 1,461 | 6 | 3.1 | $2.6M | 102 | 4 |
| Coffee shops and cafes | 62 | #539 of 2,063 | 15 | 7.7 | $4.4M | 119 | 8 |
| Hair salons | 62 | #589 of 2,339 | 30 | 15.4 | $527K | 123 | Under 3 |
| Restaurants and cafes | 62 | #694 of 2,405 | 167 | 85.6 | $396K | 107 | 60 |
| Salons, barbers and spas | 61 | #626 of 2,385 | 67 | 34.3 | $236K | 111 | 4 |
| Real estate | 60 | #581 of 2,229 | 46 | 23.6 | Index only | 137 | 13 |
| Real estate agents and brokers | 59 | #623 of 2,176 | 44 | 22.5 | Index only | 114 | 6 |
| Bakeries and dessert shops | 58 | #623 of 1,889 | 15 | 7.7 | $4.4M | 106 | 8 |
| Clothing and shoe stores | 57 | #805 of 2,087 | 27 | 13.8 | $1.2M | 97 | 5 |
| Clothing, shoes and laundry | 57 | #842 of 2,210 | 37 | 19.0 | $899K | 102 | 5 |
| Sit-down restaurants | 56 | #921 of 2,405 | 98 | 50.2 | $675K | 102 | 25 |
| Auto repair and car care | 56 | #951 of 2,401 | 74 | 37.9 | $240K | 90 | 20 |
| Auto repair shops | 55 | #979 of 2,378 | 45 | 23.1 | $395K | 89 | 14 |
| Home repair trades | 54 | #864 of 2,057 | 25 | 12.8 | $2M | 83 | 26 |
| Doctors, dentists and clinics | 54 | #1,001 of 2,394 | 84 | 43.0 | $235K | 154 | 49 |
| Grocery and convenience stores | 54 | #1,047 of 2,402 | 46 | 23.6 | $2.4M | 71 | 11 |
| Fast food and sandwich shops | 52 | #1,089 of 2,222 | 30 | 15.4 | $2.2M | 72 | 27 |
| Tire shops | 48 | #837 of 1,530 | 11 | 5.6 | $1.6M | 65 | 3 |
| Gas stations | 48 | #1,297 of 2,358 | 49 | 25.1 | $1.2M | 50 | 21 |
| Funeral homes | 47 | #807 of 1,472 | 9 | 4.6 | $308K | 45 | 3 |
| Spas and skin care | 47 | #993 of 1,769 | 16 | 8.2 | $989K | 113 | Under 3 |
| Nail salons | 44 | #866 of 1,328 | 10 | 5.1 | $1.6M | 95 | Under 3 |
| Optometrists and eye care | 43 | #854 of 1,302 | 9 | 4.6 | $2.2M | 70 | 3 |
| Convenience stores | 43 | #1,392 of 2,261 | 30 | 15.4 | $3.7M | 47 | 6 |
| Barbershops | 42 | #897 of 1,356 | 10 | 5.1 | $1.6M | 84 | Under 3 |
| Car washes and detailing | 41 | #964 of 1,451 | 10 | 5.1 | $1.8M | 71 | Under 3 |
| Primary care and pediatrics | 36 | #1,256 of 1,656 | 15 | 7.7 | $1.3M | 74 | 34 |
| HVAC and plumbing | 33 | #1,441 of 1,707 | 21 | 10.8 | $2.4M | 51 | 20 |
| Chiropractors | Not scored | Not scored | 3 | 1.5 | $6.6M | 275 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.5 | $5.9M | 192 | 3 |
| Electricians | Not scored | Not scored | 3 | 1.5 | $16.8M | 140 | 6 |
| House cleaning | Not scored | Not scored | 3 | 1.5 | $8.7M | 136 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.5 | $11.1M | 89 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.5 | $3.9M | 192 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.5 | $8.7M | 85 | 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.5 | $6.6M | 274 | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $33.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $17.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.5 | $15.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.5 | $50.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $19.8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $11.6M | Too few | 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
Household spending in Polk County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.8M | $912 | 95 |
| Gasoline and other fuels | $58.5M | $2,995 | 115 |
| Food away from home | $66.1M | $3,388 | 83 |
| Groceries | $110.6M | $5,667 | 90 |
| Personal care products and services | $15.8M | $811 | 81 |
| Child care and other personal services | $7.3M | $373 | 64 |
| Memberships, classes and admissions | $11.6M | $595 | 61 |
| Medical and dental services | $19.8M | $1,012 | 79 |
| Pets | $15.5M | $795 | 87 |
| Clothing, shoes and related services | $33.3M | $1,704 | 83 |
| Vehicle insurance | $50M | $2,563 | 131 |
| Home repairs, maintenance and insurance | $50.5M | $2,590 | 86 |
| Lawn care, cleaning and other household services | $26.2M | $1,342 | 95 |
| Rent and homeowner costs | $272.5M | $13,961 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Polk County
- Population, 2025 estimate
- 53,434+5.9% since 2020
- Households
- 19,517
- Median age
- 43.8
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 1,057 sq. mi.
- People per square mile
- 50
- Median household income
- $62,259+26.3% vs. 2015–2019, before inflation
- Average household income
- $79,481
- Median home value
- $184,800
- Jobs located here
- 11,638
- Daytime population
- 47,308Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Polk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Polk County, TX growing?
Population estimates put Polk County at 53,434 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 19,517 households. Against the 2015–2019 survey, median household income rose 26.3%, before inflation.
How much do households in Polk County, TX spend?
Households in Polk County spend about $272.5M a year on rent and homeowner costs, $110.6M on groceries and $66.1M on food away from home. Relative to the U.S., household spending in Polk County runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in Polk County, TX?
Of the business types scored in Polk County, child care centers and preschools (76), dentists and orthodontists (75) and pizza places (75) have the highest Groundwork market scores. For child care centers and preschools, that ranks #144 of 1,611 scored counties.
How does Polk County, TX compare with the U.S.?
Median household income in Polk County is $62,259, 23% below the U.S. median of $80,734. The population rose 5.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $184,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for gyms and studios (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Polk County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Polk County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Polk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.