Groundwork

Health care · Small-town market · Mississippi

Primary care and pediatric clinics in the Brookhaven, MS area

Competitor counts, household spending and official business counts for primary care and pediatric clinics in the Brookhaven, MS area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 29 out of 100: Lower middle

Ranked #382 of 458 scored small-town markets
#6 of 17 scored small-town markets based in Mississippi

Listings
11
1 chain location (9%)
Official establishments
19
Businesses with payroll, 2023
Household spending a year
$12.8M
On medical and dental services · $971 a household
Spending per listing
$1.2M
35% below the U.S.
Listings per 10k households
8.4
17% above the U.S.
Population, 2025
35,012
+0.5% since 2020

See the primary care and pediatric clinics around any address in the Brookhaven area

The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Brookhaven area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Brookhaven area scores 29 (lower middle) on the Groundwork market score for primary care and pediatric clinics, ranking #382 of 458 scored small-town markets and #6 of 17 scored small-town markets based in Mississippi. That puts it in the bottom quarter of small-town markets.

Map listings as of September 2026 show 11 primary care and pediatric clinics in the Brookhaven area. One of them (9%) is a chain location, against 9% across the U.S. That comes to 8.4 for every 10,000 households, 17% above the U.S. rate of 7.2.

Households in the Brookhaven area spend about $12.8M a year on medical and dental services, or $971 per household, 25% below the U.S. average. That works out to $1.2M per clinic, 35% below the U.S. figure of $1.8M. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade.

In 2023, official counts showed 19 businesses with payroll in the Brookhaven area classed as offices of physicians. That is one for every 693 households, against one for every 593 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $90K have gone to businesses classed as offices of physicians in the Brookhaven area. Between 2020 and 2025, the population of the Brookhaven area grew 0.5%, slower than the U.S. (+3.1%).

How the Brookhaven area compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Primary care and pediatrics in Brookhaven, MS area compared with Mississippi and the U.S.
MeasureBrookhaven areaMississippiU.S.
Listings per 10k households8.48.57.2
Spending per listing$1.2M$1.2M$1.8M
Households per official establishment693757593
Official establishment growth, 2019–2023n/a−4.7%−2.2%
Population growth, 2020–2025+0.5%−0.1%+3.1%
Spending per household on medical and dental services$971$992$1,288
Median household income$51,119$56,447$80,734
Groundwork market score2918

Official counts and lending

Businesses

Official establishments, 2019 to 2023
19
Employees, 2023
209
Annual payroll, 2023
$19M
One-person businesses, 2023
27Businesses with no payroll
Map listings, September 2026
111 chain location
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$90K

SBA-backed loans to businesses classed as offices of physicians in the Brookhaven area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Brookhaven area

Population, 2025 estimate
35,012+0.5% since 2020
Households
13,158
Median age
41.5
Homes lived in by their owners
75%
Vehicles per household
1.9
Land area
586 sq. mi.
People per square mile
59
Median household income
$51,119+20.0% vs. 2015–2019, before inflation
Average household income
$72,564
Median home value
$155,800
Jobs located here
13,891
Daytime population
33,849Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Brookhaven area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.

Or open the report at the center of the Brookhaven area. Signed out, you see a blurred preview; on an account, each report is one action.

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Primary care and pediatrics across Mississippi

Every Mississippi market ranked →

The highest-scoring small-town markets in Mississippi for primary care and pediatric clinics, numbered among those based in Mississippi, with the Brookhaven area marked.

Top small-town markets in Mississippi

Small-town markets in Mississippi ranked for primary care and pediatric clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Picayune, MS60135.9$1.7M+5.6%#150 of 458
2Starkville, MS49145.4$1.8M+0.8%#242 of 458
3Greenwood, MS3685.5$1.6M−8.8%#341 of 458
4Oxford, MS312510.4$1M+5.3%#369 of 458
5Laurel, MS30319.8$973K−1.5%#378 of 458
6Brookhaven, MS29118.4$1.2M+0.5%#382 of 458
7Vicksburg, MS27127.2$1.5M−6.3%#395 of 458
8Tupelo, MS255410.4$975K+0.8%#406 of 458
9Meridian, MS24246.9$1.4M−3.2%#411 of 458
10McComb, MS24167.9$1.1M−2.6%#414 of 458

Other business types in the Brookhaven area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many primary care and pediatric clinics are in the Brookhaven, MS area?

There are 11 primary care and pediatric clinics on map listings in the Brookhaven area as of September 2026. One of them (9%) is a chain location. The listings count primary care, family medicine and pediatric clinics. Official counts show 19 businesses with payroll classed as offices of physicians in 2023. Another 27 one-person businesses have no payroll, by official counts.

How much do households in the Brookhaven, MS area spend on medical and dental services?

About $12.8M a year, or $971 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 11 primary care and pediatric clinics on map listings, it comes to $1.2M per clinic. The spending figure covers all medical and dental services, not only primary care and pediatric clinics. It is estimated from the incomes of the 13,158 households in the Brookhaven area and national spending patterns by income.

How does the Brookhaven, MS area compare with the U.S. for primary care and pediatric clinics?

The Brookhaven area has 8.4 primary care and pediatric clinics per 10,000 households, 17% above the U.S. rate of 7.2. Spending per clinic is $1.2M, 35% below the U.S. figure of $1.8M. At the national ratio of primary care and pediatric clinics to household spending, the Brookhaven area would have about 7, against 11 on map listings. There is one business with payroll in the industry for every 693 households, against one for every 593 across the U.S.

How fast is the Brookhaven, MS area growing?

Population estimates put the Brookhaven area at 35,012 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 13,158 households. The median household income in the Brookhaven area is $51,119 a year, 37% below the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Brookhaven area scores 29 for primary care and pediatric clinics (lower middle), #382 of 458 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Brookhaven area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Brookhaven area

Screening a site or an acquisition in the Brookhaven area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Brookhaven area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.