County profile · South Carolina
Beaufort County, SC market data
Population, household spending and competition for 56 business types in Beaufort County, each scored against other counties.
- Population, 2025
- 204,433
- +8.9% since 2020
- Households
- 82,333
- Median household income
- $86,573
- +26.6% vs. 2015–2019, before inflation
- Median home value
- $455,600
- Jobs located here
- 68,323
- Highest market score
- 93
- Funeral homes, #15 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Beaufort County by name and distance, and the households and spending within reach. Or open the report at the center of Beaufort County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 204,433 people live in Beaufort County, in 82,333 households. Between 2020 and 2025, the population of Beaufort County grew 8.9%, faster than the U.S. (+3.1%). The median household income in Beaufort County is $86,573 a year, 7% above the U.S. median of $80,734. That rose 26.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Beaufort County spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (91).
The highest Groundwork market scores in Beaufort County are for funeral homes (93), child care centers and preschools (89) and convenience stores (87). Beaufort County ranks #15 of 1,472 scored counties for funeral homes.
Beaufort County is part of the Hilton Head Island-Bluffton-Port Royal metro area. For its number of households, Beaufort County has the most map listings, relative to the U.S., for property management companies (2.8 times the U.S. rate) and the fewest for gas stations (41% below the U.S. rate).
All 56 business types in Beaufort County
Highest Groundwork market score first. Each score compares Beaufort County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 93 | #15 of 1,472 | 12 | 1.5 | $1.3M | 190 | 5 |
| Child care and preschools | 89 | #20 of 1,611 | 33 | 4.0 | $1.4M | 138 | 21 |
| Convenience stores | 87 | #76 of 2,261 | 64 | 7.8 | $8.3M | 105 | 6 |
| Gas stations | 81 | #125 of 2,358 | 53 | 6.4 | $4.3M | 182 | 57 |
| Laundromats | 80 | #67 of 785 | 10 | 1.2 | $17.2M | 138 | Under 3 |
| Collision repair and body shops | 76 | #124 of 1,327 | 18 | 2.2 | $4.1M | 133 | 12 |
| Fast food and sandwich shops | 75 | #233 of 2,222 | 99 | 12.0 | $3.5M | 115 | 146 |
| Auto repair shops | 74 | #234 of 2,378 | 126 | 15.3 | $586K | 132 | 50 |
| Martial arts and dance studios | 73 | #115 of 1,334 | 28 | 3.4 | $2.6M | 131 | 20 |
| Pizza | 73 | #228 of 2,090 | 66 | 8.0 | $5.3M | 104 | 146 |
| Grocery and convenience stores | 73 | #373 of 2,402 | 179 | 21.7 | $3M | 87 | 44 |
| Auto repair and car care | 72 | #307 of 2,401 | 224 | 27.2 | $330K | 123 | 86 |
| Electricians | 71 | #154 of 1,160 | 22 | 2.7 | $12M | 100 | 55 |
| Veterinarians | 71 | #268 of 1,485 | 32 | 3.9 | $2.6M | 96 | 25 |
| Pet grooming and boarding | 70 | #241 of 1,461 | 36 | 4.4 | $2.3M | 91 | 19 |
| Insurance agencies | 69 | #495 of 2,272 | 87 | 10.6 | $2.3M | 179 | 85 |
| HVAC and plumbing | 66 | #312 of 1,707 | 56 | 6.8 | $4.7M | 99 | 85 |
| Pet businesses | 65 | #484 of 2,200 | 107 | 13.0 | $779K | 89 | 53 |
| Grocery stores | 64 | #581 of 2,070 | 62 | 7.5 | $8.5M | 92 | 38 |
| Chiropractors | 62 | #421 of 1,490 | 45 | 5.5 | $2.2M | 94 | 20 |
| Tire shops | 62 | #478 of 1,530 | 32 | 3.9 | $2.3M | 92 | 11 |
| Primary care and pediatrics | 60 | #510 of 1,656 | 43 | 5.2 | $2.3M | 132 | 149 |
| Coffee shops and cafes | 60 | #620 of 2,063 | 96 | 11.7 | $3.6M | 98 | 49 |
| Bakeries and dessert shops | 58 | #634 of 1,889 | 89 | 10.8 | $3.9M | 94 | 54 |
| Home repair trades | 58 | #678 of 2,057 | 128 | 15.5 | $2.1M | 85 | 161 |
| Landscaping and lawn care | 55 | #587 of 1,493 | 61 | 7.4 | $2.2M | 75 | 149 |
| Car washes and detailing | 55 | #594 of 1,451 | 29 | 3.5 | $2.5M | 101 | 16 |
| Oil change and quick lube | 53 | #228 of 479 | 6 | 0.7 | $12.3M | 90 | 7 |
| Dry cleaners | 53 | #232 of 507 | 10 | 1.2 | $17.2M | 110 | 16 |
| Pet stores | 51 | #473 of 974 | 28 | 3.4 | $3M | 66 | 9 |
| Roofing and gutters | 51 | #586 of 1,177 | 50 | 6.1 | $5.3M | 62 | 21 |
| Optometrists and eye care | 49 | #719 of 1,302 | 47 | 5.7 | $2.1M | 69 | 14 |
| Gyms | 49 | #966 of 1,792 | 74 | 9.0 | $997K | 77 | 36 |
| Hair salons | 49 | #1,249 of 2,339 | 200 | 24.3 | $409K | 95 | 82 |
| Gyms, studios and classes | 48 | #1,187 of 2,088 | 138 | 16.8 | $535K | 81 | 56 |
| Urgent care and walk-in clinics | 47 | #180 of 325 | 5 | 0.6 | $20.2M | 82 | 10 |
| Barbershops | 46 | #818 of 1,356 | 54 | 6.6 | $1.5M | 80 | 10 |
| Nail salons | 46 | #819 of 1,328 | 63 | 7.7 | $1.3M | 78 | 24 |
| Pest control | 44 | #432 of 699 | 23 | 2.8 | $5.8M | 57 | 23 |
| Restaurants and cafes | 44 | #1,472 of 2,405 | 1,129 | 137.1 | $308K | 83 | 498 |
| Home inspectors | 43 | #265 of 415 | 9 | 1.1 | Index only | 57 | 8 |
| Spas and skin care | 43 | #1,165 of 1,769 | 145 | 17.6 | $564K | 64 | 22 |
| Lawn, cleaning and pest control | 41 | #1,241 of 1,771 | 130 | 15.8 | $1M | 62 | 269 |
| Doctors, dentists and clinics | 40 | #1,689 of 2,394 | 725 | 88.1 | $139K | 91 | 331 |
| Salons, barbers and spas | 40 | #1,753 of 2,385 | 468 | 56.8 | $175K | 82 | 143 |
| Clothing and shoe stores | 39 | #1,456 of 2,087 | 234 | 28.4 | $737K | 58 | 147 |
| Clothing, shoes and laundry | 39 | #1,567 of 2,210 | 290 | 35.2 | $594K | 68 | 163 |
| Sit-down restaurants | 39 | #1,705 of 2,405 | 710 | 86.2 | $489K | 74 | 303 |
| Mortgage brokers and lenders | 38 | #664 of 887 | 48 | 5.8 | Index only | 72 | 35 |
| Yoga, Pilates and fitness studios | 37 | #606 of 777 | 36 | 4.4 | $2M | 50 | 36 |
| House cleaning | 37 | #657 of 847 | 46 | 5.6 | $2.9M | 46 | 97 |
| Physical therapy | 36 | #1,090 of 1,422 | 68 | 8.3 | $1.5M | 62 | 48 |
| Dentists and orthodontists | 36 | #1,470 of 1,886 | 126 | 15.3 | $802K | 82 | 90 |
| Real estate agents and brokers | 34 | #1,923 of 2,176 | 560 | 68.0 | Index only | 44 | 360 |
| Real estate | 34 | #1,954 of 2,229 | 685 | 83.2 | Index only | 46 | 557 |
| Property management | 33 | #752 of 910 | 68 | 8.3 | Index only | 36 | 87 |
Household spending in Beaufort County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $73.9M | $897 | 94 |
| Gasoline and other fuels | $229.9M | $2,793 | 108 |
| Food away from home | $347.4M | $4,220 | 104 |
| Groceries | $529.5M | $6,431 | 102 |
| Personal care products and services | $81.9M | $994 | 99 |
| Child care and other personal services | $45.8M | $556 | 96 |
| Memberships, classes and admissions | $73.8M | $896 | 91 |
| Medical and dental services | $101M | $1,227 | 95 |
| Pets | $83.4M | $1,013 | 111 |
| Clothing, shoes and related services | $172.4M | $2,094 | 102 |
| Vehicle insurance | $195.8M | $2,378 | 122 |
| Home repairs, maintenance and insurance | $264.1M | $3,207 | 106 |
| Lawn care, cleaning and other household services | $134.4M | $1,632 | 115 |
| Rent and homeowner costs | $1.4B | $16,453 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Beaufort County
- Population, 2025 estimate
- 204,433+8.9% since 2020
- Households
- 82,333
- Median age
- 47.2
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 576 sq. mi.
- People per square mile
- 339
- Median household income
- $86,573+26.6% vs. 2015–2019, before inflation
- Average household income
- $126,275
- Median home value
- $455,600
- Jobs located here
- 68,323
- Daytime population
- 193,509Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Beaufort County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Beaufort County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Carolina 8
- Jasper County, SC32,166 people
- Hampton County, SC18,254 people
- Colleton County, SC38,783 people
- Allendale County, SC7,661 people
- Dorchester County, SC167,201 people
- Charleston County, SC420,264 people
- Berkeley County, SC246,802 people
- Bamberg County, SC13,042 people
Questions
How fast is Beaufort County, SC growing?
Population estimates put Beaufort County at 204,433 people in 2025, up 8.9% since 2020, faster than the U.S. (+3.1%). It has 82,333 households. Against the 2015–2019 survey, median household income rose 26.6%, before inflation.
How much do households in Beaufort County, SC spend?
Households in Beaufort County spend about $1.4B a year on rent and homeowner costs, $529.5M on groceries and $347.4M on food away from home. Relative to the U.S., household spending in Beaufort County runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (91).
Which business types have the highest market scores in Beaufort County, SC?
Of the business types scored in Beaufort County, funeral homes (93), child care centers and preschools (89) and convenience stores (87) have the highest Groundwork market scores. For funeral homes, that ranks #15 of 1,472 scored counties.
How does Beaufort County, SC compare with the U.S.?
Median household income in Beaufort County is $86,573, 7% above the U.S. median of $80,734. The population rose 8.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $455,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (2.8 times the U.S. rate) and lowest for gas stations (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Beaufort County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Beaufort County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Beaufort County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Beaufort County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.