County profile · South Carolina
Colleton County, SC market data
How Colleton County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 39,382
- +2.2% since 2020
- Households
- 16,408
- Median household income
- $51,114
- +40.7% vs. 2015–2019, before inflation
- Median home value
- $162,500
- Jobs located here
- 9,831
- Highest market score
- 69
- Coffee shops and cafes, #317 of 2,063 scored counties
A site report maps the competitors on map listings around any address in Colleton County by name and distance, and the households and spending within reach. Or open the report at the center of Colleton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Colleton County has an estimated 39,382 people and 16,408 households. Population estimates show Colleton County grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Colleton County is $51,114, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.7%, before inflation.
Relative to the U.S., household spending in Colleton County runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Of the business types scored in Colleton County, coffee shops and cafes (69), bakeries and dessert shops (68) and home repair companies (65) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #317 of 2,063 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for gyms and studios (55% below the U.S. rate).
All 56 business types in Colleton County
Highest Groundwork market score first. Each score compares Colleton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 69 | #317 of 2,063 | 8 | 4.9 | $6.5M | 175 | 3 |
| Bakeries and dessert shops | 68 | #307 of 1,889 | 8 | 4.9 | $6.5M | 156 | 3 |
| Home repair trades | 65 | #352 of 2,057 | 12 | 7.3 | $3.4M | 138 | 18 |
| Auto repair and car care | 58 | #846 of 2,401 | 51 | 31.1 | $280K | 104 | 14 |
| Pet businesses | 57 | #785 of 2,200 | 17 | 10.4 | $712K | 81 | 5 |
| Insurance agencies | 56 | #929 of 2,272 | 28 | 17.1 | $1.4M | 115 | 14 |
| Car washes and detailing | 55 | #589 of 1,451 | 5 | 3.0 | $2.9M | 113 | Under 3 |
| Auto repair shops | 55 | #965 of 2,378 | 32 | 19.5 | $445K | 100 | 10 |
| Gyms, studios and classes | 54 | #841 of 2,088 | 11 | 6.7 | $814K | 123 | Under 3 |
| Landscaping and lawn care | 53 | #631 of 1,493 | 8 | 4.9 | $2.6M | 90 | 15 |
| Child care and preschools | 52 | #774 of 1,611 | 7 | 4.3 | $801K | 80 | 6 |
| Dentists and orthodontists | 52 | #866 of 1,886 | 13 | 7.9 | $1.2M | 123 | 7 |
| Clothing and shoe stores | 51 | #1,012 of 2,087 | 18 | 11.0 | $1.5M | 117 | 6 |
| Restaurants and cafes | 51 | #1,131 of 2,405 | 123 | 75.0 | $421K | 114 | 61 |
| Clothing, shoes and laundry | 50 | #1,128 of 2,210 | 26 | 15.8 | $1M | 117 | 6 |
| Lawn, cleaning and pest control | 48 | #933 of 1,771 | 15 | 9.1 | $1.4M | 83 | 21 |
| Gyms | 47 | #1,017 of 1,792 | 7 | 4.3 | $1.3M | 98 | Under 3 |
| Doctors, dentists and clinics | 46 | #1,357 of 2,394 | 68 | 41.4 | $231K | 151 | 42 |
| Primary care and pediatrics | 45 | #1,002 of 1,656 | 6 | 3.7 | $2.6M | 147 | 31 |
| Pet grooming and boarding | 44 | #859 of 1,461 | 6 | 3.7 | $2M | 79 | Under 3 |
| Sit-down restaurants | 44 | #1,468 of 2,405 | 80 | 48.8 | $647K | 98 | 23 |
| Spas and skin care | 43 | #1,126 of 1,769 | 11 | 6.7 | $1.1M | 130 | Under 3 |
| HVAC and plumbing | 42 | #1,134 of 1,707 | 10 | 6.1 | $4M | 85 | 14 |
| Real estate | 42 | #1,510 of 2,229 | 37 | 22.5 | Index only | 137 | 23 |
| Optometrists and eye care | 41 | #888 of 1,302 | 5 | 3.0 | $3.1M | 100 | Under 3 |
| Real estate agents and brokers | 41 | #1,509 of 2,176 | 29 | 17.7 | Index only | 138 | 17 |
| Fast food and sandwich shops | 39 | #1,523 of 2,222 | 20 | 12.2 | $2.6M | 85 | 32 |
| Barbershops | 36 | #998 of 1,356 | 7 | 4.3 | $1.8M | 95 | Under 3 |
| Veterinarians | 36 | #1,072 of 1,485 | 7 | 4.3 | $1.7M | 64 | 5 |
| Tire shops | 36 | #1,123 of 1,530 | 9 | 5.5 | $1.6M | 63 | 3 |
| Pizza | 35 | #1,626 of 2,090 | 15 | 9.1 | $3.5M | 68 | 32 |
| Salons, barbers and spas | 34 | #1,983 of 2,385 | 57 | 34.7 | $219K | 103 | Under 3 |
| Funeral homes | 31 | #1,198 of 1,472 | 9 | 5.5 | $254K | 37 | Under 3 |
| Hair salons | 30 | #2,020 of 2,339 | 34 | 20.7 | $367K | 85 | Under 3 |
| Gas stations | 26 | #2,094 of 2,358 | 41 | 25.0 | $1.1M | 48 | 33 |
| Convenience stores | 24 | #1,960 of 2,261 | 29 | 17.7 | $3.1M | 39 | Under 3 |
| Grocery stores | 23 | #1,816 of 2,070 | 16 | 9.8 | $5.6M | 60 | 14 |
| Grocery and convenience stores | 23 | #2,156 of 2,402 | 54 | 32.9 | $1.6M | 49 | 16 |
| Chiropractors | Not scored | Not scored | 4 | 2.4 | $3.9M | 164 | 4 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.4 | $3.6M | 116 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 2.4 | $5.3M | 82 | 3 |
| Laundromats | Not scored | Not scored | 4 | 2.4 | $6.7M | 53 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.4 | $3.1M | 187 | Under 3 |
| Property management | Not scored | Not scored | 4 | 2.4 | Index only | 98 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.8 | $3M | 148 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.8 | Index only | 187 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.8 | $7M | 69 | 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.8 | $5.2M | 218 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.2 | $13.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.6 | $40.3M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.6 | $40.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Colleton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.3M | $869 | 91 |
| Gasoline and other fuels | $46.9M | $2,859 | 110 |
| Food away from home | $51.8M | $3,155 | 78 |
| Groceries | $89M | $5,424 | 86 |
| Personal care products and services | $12.5M | $761 | 76 |
| Child care and other personal services | $5.6M | $342 | 59 |
| Memberships, classes and admissions | $9M | $546 | 55 |
| Medical and dental services | $15.7M | $957 | 74 |
| Pets | $12.1M | $738 | 81 |
| Clothing, shoes and related services | $26.7M | $1,627 | 79 |
| Vehicle insurance | $40.3M | $2,458 | 126 |
| Home repairs, maintenance and insurance | $40.3M | $2,457 | 81 |
| Lawn care, cleaning and other household services | $21M | $1,281 | 91 |
| Rent and homeowner costs | $218.8M | $13,335 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Colleton County
- Population, 2025 estimate
- 39,382+2.2% since 2020
- Households
- 16,408
- Median age
- 41.9
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 1,057 sq. mi.
- People per square mile
- 37
- Median household income
- $51,114+40.7% vs. 2015–2019, before inflation
- Average household income
- $70,687
- Median home value
- $162,500
- Jobs located here
- 9,831
- Daytime population
- 32,639Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Colleton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Colleton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Carolina 8
- Dorchester County, SC167,201 people
- Hampton County, SC18,254 people
- Bamberg County, SC13,042 people
- Berkeley County, SC246,802 people
- Allendale County, SC7,661 people
- Charleston County, SC420,264 people
- Orangeburg County, SC83,253 people
- Jasper County, SC32,166 people
Questions
How fast is Colleton County, SC growing?
Population estimates put Colleton County at 39,382 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 16,408 households. Median household income rose 40.7% from the 2015–2019 survey, before inflation.
How much do households in Colleton County, SC spend?
Households in Colleton County spend about $218.8M a year on rent and homeowner costs, $89M on groceries and $51.8M on food away from home. Set against the U.S., households in Colleton County spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
Which business types have the highest market scores in Colleton County, SC?
The highest Groundwork market scores in Colleton County are for coffee shops and cafes (69), bakeries and dessert shops (68) and home repair companies (65). Colleton County ranks #317 of 2,063 scored counties for coffee shops and cafes.
How does Colleton County, SC compare with the U.S.?
The median household income in Colleton County is $51,114 a year, 37% below the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $162,500, against $332,700 for the U.S. For its number of households, Colleton County has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for gyms and studios (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in Colleton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Colleton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Colleton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Colleton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.