County profile · South Carolina
Jasper County, SC market data
Population, household spending and competition for 56 business types in Jasper County, each scored against other counties.
- Population, 2025
- 38,533
- +32.2% since 2020
- Households
- 13,118
- Median household income
- $65,613
- +43.9% vs. 2015–2019, before inflation
- Median home value
- $325,500
- Jobs located here
- 11,297
- Highest market score
- 84
- Clothing, shoes and laundry, #78 of 2,210 scored counties
A site report maps the competitors on map listings around any address in Jasper County by name and distance, and the households and spending within reach. Or open the report at the center of Jasper County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 38,533 people live in Jasper County, in 13,118 households. Population estimates show Jasper County grew 32.2% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Jasper County is $65,613 a year, 19% below the U.S. median of $80,734. That rose 43.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Jasper County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
The highest Groundwork market scores in Jasper County are for clothing, shoe and laundry businesses (84); coffee shops and cafes (83); and clothing and shoe stores (83). Jasper County ranks #78 of 2,210 scored counties for clothing, shoe and laundry businesses.
Jasper County is part of the Hilton Head Island-Bluffton-Port Royal metro area. For its number of households, Jasper County has the most map listings, relative to the U.S., for roofing and gutter companies (2.8 times the U.S. rate) and the fewest for medical and dental practices (68% below the U.S. rate).
All 56 business types in Jasper County
Highest Groundwork market score first. Each score compares Jasper County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing, shoes and laundry | 84 | #78 of 2,210 | 10 | 7.6 | $2.3M | 259 | 3 |
| Coffee shops and cafes | 83 | #60 of 2,063 | 5 | 3.8 | $9.1M | 247 | Under 3 |
| Clothing and shoe stores | 83 | #106 of 2,087 | 7 | 5.3 | $3.3M | 257 | 3 |
| Insurance agencies | 81 | #215 of 2,272 | 16 | 12.2 | $1.9M | 153 | 6 |
| Dentists and orthodontists | 77 | #112 of 1,886 | 6 | 4.6 | $2.3M | 231 | 7 |
| Doctors, dentists and clinics | 77 | #147 of 2,394 | 36 | 27.4 | $378K | 248 | 17 |
| Real estate | 69 | #234 of 2,229 | 18 | 13.7 | Index only | 239 | 18 |
| Gyms | 66 | #324 of 1,792 | 6 | 4.6 | $1.4M | 104 | Under 3 |
| Real estate agents and brokers | 66 | #327 of 2,176 | 16 | 12.2 | Index only | 213 | 13 |
| Restaurants and cafes | 66 | #523 of 2,405 | 109 | 83.1 | $419K | 113 | 47 |
| Gyms, studios and classes | 65 | #419 of 2,088 | 11 | 8.4 | $739K | 112 | Under 3 |
| Physical therapy | 62 | #403 of 1,422 | 6 | 4.6 | $2.3M | 95 | 3 |
| Spas and skin care | 62 | #450 of 1,769 | 8 | 6.1 | $1.4M | 155 | 3 |
| Pizza | 61 | #627 of 2,090 | 11 | 8.4 | $4.2M | 82 | 21 |
| Salons, barbers and spas | 60 | #657 of 2,385 | 41 | 31.3 | $265K | 125 | 9 |
| Landscaping and lawn care | 59 | #487 of 1,493 | 6 | 4.6 | $3M | 102 | 32 |
| Child care and preschools | 57 | #643 of 1,611 | 7 | 5.3 | $745K | 74 | Under 3 |
| Hair salons | 56 | #893 of 2,339 | 27 | 20.6 | $403K | 94 | 5 |
| Fast food and sandwich shops | 56 | #932 of 2,222 | 19 | 14.5 | $2.4M | 79 | 21 |
| Pet grooming and boarding | 48 | #796 of 1,461 | 8 | 6.1 | $1.3M | 53 | 3 |
| Funeral homes | 47 | #808 of 1,472 | 7 | 5.3 | $272K | 40 | Under 3 |
| Tire shops | 47 | #862 of 1,530 | 6 | 4.6 | $1.8M | 73 | Under 3 |
| Sit-down restaurants | 46 | #1,381 of 2,405 | 75 | 57.2 | $609K | 92 | 25 |
| Convenience stores | 45 | #1,318 of 2,261 | 22 | 16.8 | $3.4M | 43 | Under 3 |
| Grocery stores | 44 | #1,224 of 2,070 | 10 | 7.6 | $7.5M | 81 | 12 |
| Pet businesses | 44 | #1,367 of 2,200 | 19 | 14.5 | $563K | 64 | 11 |
| Grocery and convenience stores | 43 | #1,492 of 2,402 | 35 | 26.7 | $2.2M | 64 | 14 |
| Auto repair and car care | 40 | #1,669 of 2,401 | 47 | 35.8 | $234K | 87 | 24 |
| Veterinarians | 39 | #1,008 of 1,485 | 7 | 5.3 | $1.5M | 56 | 8 |
| Lawn, cleaning and pest control | 39 | #1,300 of 1,771 | 16 | 12.2 | $1.1M | 67 | 44 |
| HVAC and plumbing | 32 | #1,464 of 1,707 | 16 | 12.2 | $2.2M | 46 | 18 |
| Home repair trades | 31 | #1,834 of 2,057 | 33 | 25.2 | $1.1M | 43 | 41 |
| Pest control | 30 | #610 of 699 | 8 | 6.1 | $2.2M | 22 | 5 |
| Auto repair shops | 30 | #2,030 of 2,378 | 35 | 26.7 | $314K | 71 | 21 |
| Gas stations | 29 | #2,004 of 2,358 | 37 | 28.2 | $975K | 41 | 30 |
| Roofing and gutters | 27 | #1,043 of 1,177 | 13 | 9.9 | $2.7M | 32 | 8 |
| Collision repair and body shops | 27 | #1,163 of 1,327 | 7 | 5.3 | $1.6M | 51 | 7 |
| Chiropractors | Not scored | Not scored | 4 | 3.0 | $3.4M | 142 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 3.0 | $8.7M | 72 | 15 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.0 | $2M | 101 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 3.0 | $3.4M | 191 | 7 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 2.3 | $15.2M | 367 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.3 | $3.6M | 217 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.3 | $3.6M | 79 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.5 | $5.4M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.5 | $5.5M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.5 | $9M | Too few | 7 |
| Laundromats | Not scored | Not scored | 2 | 1.5 | $11.4M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.5 | $6.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.8 | $13.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.8 | $8.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Jasper County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11M | $839 | 88 |
| Gasoline and other fuels | $36.1M | $2,750 | 106 |
| Food away from home | $45.7M | $3,481 | 86 |
| Groceries | $75.3M | $5,743 | 91 |
| Personal care products and services | $10.9M | $829 | 83 |
| Child care and other personal services | $5.2M | $398 | 68 |
| Memberships, classes and admissions | $8.1M | $620 | 63 |
| Medical and dental services | $13.6M | $1,039 | 81 |
| Pets | $10.7M | $816 | 90 |
| Clothing, shoes and related services | $22.8M | $1,740 | 85 |
| Vehicle insurance | $30.7M | $2,342 | 120 |
| Home repairs, maintenance and insurance | $34.7M | $2,642 | 88 |
| Lawn care, cleaning and other household services | $17.9M | $1,367 | 97 |
| Rent and homeowner costs | $186.1M | $14,186 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Jasper County
- Population, 2025 estimate
- 38,533+32.2% since 2020
- Households
- 13,118
- Median age
- 47.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 655 sq. mi.
- People per square mile
- 49
- Median household income
- $65,613+43.9% vs. 2015–2019, before inflation
- Average household income
- $80,601
- Median home value
- $325,500
- Jobs located here
- 11,297
- Daytime population
- 32,102Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jasper County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Jasper County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Carolina 8
- Beaufort County, SC195,289 people
- Hampton County, SC18,254 people
- Colleton County, SC38,783 people
- Allendale County, SC7,661 people
- Bamberg County, SC13,042 people
- Dorchester County, SC167,201 people
- Barnwell County, SC20,521 people
- Charleston County, SC420,264 people
Questions
How fast is Jasper County, SC growing?
Population estimates put Jasper County at 38,533 people in 2025, up 32.2% since 2020, faster than the U.S. (+3.1%). It has 13,118 households. Against the 2015–2019 survey, median household income rose 43.9%, before inflation.
How much do households in Jasper County, SC spend?
Households in Jasper County spend about $186.1M a year on rent and homeowner costs, $75.3M on groceries and $45.7M on food away from home. Relative to the U.S., household spending in Jasper County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Which business types have the highest market scores in Jasper County, SC?
Of the business types scored in Jasper County, clothing, shoe and laundry businesses (84); coffee shops and cafes (83); and clothing and shoe stores (83) have the highest Groundwork market scores. For clothing, shoe and laundry businesses, that ranks #78 of 2,210 scored counties.
How does Jasper County, SC compare with the U.S.?
Median household income in Jasper County is $65,613, 19% below the U.S. median of $80,734. The population rose 32.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $325,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (2.8 times the U.S. rate) and lowest for medical and dental practices (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Jasper County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jasper County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Jasper County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jasper County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.