Beauty and personal care · County · Washington
Barbershops in Thurston County, WA
How Thurston County, WA compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #97 of 1,356 scored counties
#4 of 25 scored counties in Washington
- Listings
- 51
- 9 chain locations (18%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $128.7M
- On personal care products and services · $1,083 a household
- Spending per listing
- $2.5M
- 34% above the U.S.
- Listings per 10k households
- 4.3
- 19% below the U.S.
- Population, 2025
- 304,261
- +2.8% since 2020
See the barbershops around any address in Thurston County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Thurston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For barbershops, Thurston County has a Groundwork market score of 78 (high): #97 of 1,356 scored counties and #4 of 25 scored counties in Washington. That puts it in the top 10% of counties for barbershops.
Household spending on personal care products and services in Thurston County comes to about $128.7M a year: $1,083 per household, 8% above the U.S. average. Spread across 51 barbershops, that is $2.5M per shop, 34% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
Thurston County has 51 barbershops on map listings as of September 2026. Chain locations make up 18% of them, against 12% across the U.S. Per 10,000 households, that is 4.3, 19% below the U.S. rate of 5.3.
In 2023, official counts showed 3 businesses with payroll in Thurston County classed as barber shops. That is one for every 39,633 households, against one for every 16,589 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $188K has gone to businesses classed as barber shops in Thurston County. Population estimates put the population change in Thurston County from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%).
How Thurston County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Thurston County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 4.0 | 5.3 |
| Spending per listing | $2.5M | $2.9M | $1.9M |
| Households per official establishment | 39,633 | 15,963 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +44.4% | +28.5% |
| Population growth, 2020–2025 | +2.8% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $1,083 | $1,137 | $1,005 |
| Median household income | $96,563 | $98,141 | $80,734 |
| Groundwork market score | 78 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 36
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- 67Businesses with no payroll
- Map listings, September 2026
- 519 chain locations
- Listings at the U.S. rate for this spending
- 68The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $188K
SBA-backed loans to businesses classed as barber shops in Thurston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Thurston County
- Population, 2025 estimate
- 304,261+2.8% since 2020
- Households
- 118,899
- Median age
- 40.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 723 sq. mi.
- People per square mile
- 414
- Median household income
- $96,563+34.1% vs. 2015–2019, before inflation
- Average household income
- $114,140
- Median home value
- $480,300
- Jobs located here
- 136,091
- Daytime population
- 311,425Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Thurston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Thurston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Washington
Every Washington market ranked →The highest-scoring counties in Washington for barbershops, numbered among those based in Washington, with Thurston County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mason County, WA | 90 | 5 | 1.9 | $5.3M | +7.8% | #11 of 1,356 |
| 2Lewis County, WA | 81 | 9 | 2.7 | $3.5M | +6.7% | #61 of 1,356 |
| 3Douglas County, WA | 81 | 6 | 3.8 | $2.8M | +8.0% | #65 of 1,356 |
| 4Thurston County, WA | 78 | 51 | 4.3 | $2.5M | +2.8% | #97 of 1,356 |
| 5Cowlitz County, WA | 77 | 12 | 2.7 | $3.5M | +3.5% | #103 of 1,356 |
| 6Benton County, WA | 77 | 37 | 4.7 | $2.2M | +6.9% | #118 of 1,356 |
| 7Skagit County, WA | 76 | 18 | 3.4 | $3.1M | +2.4% | #121 of 1,356 |
| 8Kittitas County, WA | 75 | 7 | 3.5 | $2.8M | +4.2% | #139 of 1,356 |
| 9Snohomish County, WA | 73 | 121 | 3.8 | $3.2M | +4.9% | #163 of 1,356 |
| 10Kitsap County, WA | 73 | 46 | 4.2 | $2.7M | +2.7% | #169 of 1,356 |
Other business types in Thurston County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons61
- Barbershops78
- Nail salons50
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Thurston County, WA?
Map listings as of September 2026 show 51 barbershops in Thurston County. 9 of them (18%) are chain locations. The listings count barbershops. Official counts show 3 businesses with payroll classed as barber shops in 2023. Official counts also show 67 one-person businesses without payroll.
How much do households in Thurston County, WA spend on personal care products and services?
About $128.7M a year, or $1,083 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 51 barbershops on map listings, it comes to $2.5M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 118,899 households in Thurston County and national spending patterns by income.
How does Thurston County, WA compare with the U.S. for barbershops?
Thurston County has 4.3 barbershops per 10,000 households, 19% below the U.S. rate of 5.3. Spending per shop is $2.5M, 34% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Thurston County would have about 68, against 51 on map listings. There is one business with payroll in the industry for every 39,633 households, against one for every 16,589 across the U.S.
How fast is Thurston County, WA growing?
Population estimates put Thurston County at 304,261 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 118,899 households. The median household income in Thurston County is $96,563 a year, 20% above the U.S. median of $80,734. That rose 34.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Thurston County scores 78 for barbershops (high), #97 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Thurston County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Thurston County
Screening a site or an acquisition in Thurston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Thurston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.