Auto · County · Oregon
Insurance agencies in Malheur County, OR
How Malheur County, OR compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,294 of 2,272 scored counties
#17 of 27 scored counties in Oregon
- Listings
- 17
- 1 chain location (6%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $21.5M
- On vehicle insurance · $2,091 a household
- Spending per listing
- $1.3M
- In line with the U.S.
- Listings per 10k households
- 16.5
- 6% above the U.S.
- Population, 2025
- 32,261
- +1.9% since 2020
See the insurance agencies around any address in Malheur County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Malheur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in Malheur County comes to about $21.5M a year: $2,091 per household, 7% above the U.S. average. That is about $1.3M of household spending for each agency on map listings, in line with the U.S. figure of $1.3M.
Malheur County has 17 insurance agencies on map listings as of September 2026. One of them (6%) is a chain location, against 21% across the U.S. That comes to 16.5 for every 10,000 households, 6% above the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Malheur County was 10 in 2023. That is one for every 1,029 households, against one for every 966 across the U.S.
Population estimates put the population change in Malheur County from 2020 to 2025 at +1.9%, slower than the U.S. (+3.1%). For insurance agencies, Malheur County has a Groundwork market score of 45 (lower middle): #1,294 of 2,272 scored counties and #17 of 27 scored counties in Oregon.
How Malheur County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Malheur County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.5 | 14.0 | 15.6 |
| Spending per listing | $1.3M | $1.3M | $1.3M |
| Households per official establishment | 1,029 | 1,045 | 966 |
| Official establishment growth, 2019–2023 | n/a | −8.8% | −1.0% |
| Population growth, 2020–2025 | +1.9% | +0.7% | +3.1% |
| Spending per household on vehicle insurance | $2,091 | $1,871 | $1,957 |
| Median household income | $54,519 | $83,011 | $80,734 |
| Groundwork market score | 45 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 10
- Employees, 2023
- 48
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 171 chain location
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Malheur County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Malheur County
- Population, 2025 estimate
- 32,261+1.9% since 2020
- Households
- 10,292
- Median age
- 36.4
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.1
- Land area
- 9,888 sq. mi.
- People per square mile
- 3
- Median household income
- $54,519+25.9% vs. 2015–2019, before inflation
- Average household income
- $72,398
- Median home value
- $248,900
- Jobs located here
- 13,279
- Daytime population
- 34,322Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Malheur County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Malheur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for insurance agencies, numbered among those based in Oregon, with Malheur County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Polk County, OR | 72 | 27 | 8.2 | $2.5M | +2.3% | #409 of 2,272 |
| 2Columbia County, OR | 67 | 25 | 11.9 | $1.9M | +2.6% | #562 of 2,272 |
| 3Lincoln County, OR | 64 | 18 | 7.8 | $2.3M | +0.3% | #649 of 2,272 |
| 4Crook County, OR | 63 | 12 | 11.1 | $2M | +10.6% | #687 of 2,272 |
| 5Linn County, OR | 62 | 66 | 13.0 | $1.6M | +3.0% | #730 of 2,272 |
| 6Klamath County, OR | 61 | 34 | 11.7 | $1.7M | +0.9% | #762 of 2,272 |
| 7Coos County, OR | 58 | 24 | 8.4 | $2.2M | −1.5% | #829 of 2,272 |
| 8Tillamook County, OR | 58 | 11 | 9.2 | $2M | −0.3% | #832 of 2,272 |
| 9Benton County, OR | 57 | 51 | 13.2 | $1.4M | +4.4% | #886 of 2,272 |
| 10Douglas County, OR | 56 | 51 | 10.7 | $1.9M | +0.6% | #903 of 2,272 |
| 17Malheur County, OR | 45 | 17 | 16.5 | $1.3M | +1.9% | #1,294 of 2,272 |
Other business types in Malheur County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Malheur County, OR?
Map listings as of September 2026 show 17 insurance agencies in Malheur County. One of them (6%) is a chain location. The listings count insurance agencies. Official counts show 10 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Malheur County, OR spend on vehicle insurance?
About $21.5M a year, or $2,091 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 17 insurance agencies on map listings, it comes to $1.3M per agency. It is estimated from the incomes of the 10,292 households in Malheur County and national spending patterns by income.
How does Malheur County, OR compare with the U.S. for insurance agencies?
Malheur County has 16.5 insurance agencies per 10,000 households, 6% above the U.S. rate of 15.6. Spending per agency is $1.3M, in line with the U.S. figure of $1.3M. The count on map listings matches the U.S. ratio of insurance agencies to household spending. There is one business with payroll in the industry for every 1,029 households, against one for every 966 across the U.S.
How fast is Malheur County, OR growing?
Population estimates put Malheur County at 32,261 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 10,292 households. Median household income in Malheur County is $54,519, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Malheur County scores 45 for insurance agencies (lower middle), #1,294 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Malheur County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Malheur County
Screening a site or an acquisition in Malheur County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Malheur County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.