Beauty and personal care · County · North Carolina
Salons, barbers and spas in Onslow County, NC
The salons, barbers and spas in Onslow County, NC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,927 of 2,385 scored counties
#72 of 96 scored counties in North Carolina
- Listings
- 390
- 54 chain locations (14%)
- Official establishments
- 66
- +13.8% since 2019
- Household spending a year
- $63M
- On personal care products and services · $837 a household
- Spending per listing
- $162K
- 24% below the U.S.
- Listings per 10k households
- 51.8
- 10% above the U.S.
- Population, 2025
- 217,175
- +6.0% since 2020
See the salons, barbers and spas around any address in Onslow County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Onslow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Onslow County is 36 (lower middle), #1,927 of 2,385 scored counties and #72 of 96 scored counties in North Carolina. That puts it in the bottom quarter of counties.
At $837 per household (17% below the U.S. average), households in Onslow County spend about $63M a year on personal care products and services. Spread across 390 salons, barbers and spas, that is $162K per business, 24% below the U.S. figure of $213K.
There are 390 salons, barbers and spas on map listings in Onslow County as of September 2026. 54 of them (14%) are chain locations, against 15% across the U.S. That is 51.8 per 10,000 households, 10% above the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Onslow County was 66 in 2023, up 13.8% from 2019. That is one for every 1,140 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $155K has gone to businesses classed as personal care services in Onslow County. Population estimates show Onslow County grew 6.0% from 2020 to 2025, faster than the U.S. (+3.1%).
How Onslow County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Onslow County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 51.8 | 50.1 | 47.2 |
| Spending per listing | $162K | $179K | $213K |
| Households per official establishment | 1,140 | 1,058 | 804 |
| Official establishment growth, 2019–2023 | +13.8% | +25.4% | +14.1% |
| Population growth, 2020–2025 | +6.0% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $837 | $897 | $1,005 |
| Median household income | $68,148 | $72,388 | $80,734 |
| Groundwork market score | 36 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 58 → 66+13.8% over the period
- Employees, 2023
- 289
- Annual payroll, 2023
- $8.8M
- One-person businesses, 2023
- 804Businesses with no payroll
- Map listings, September 2026
- 39054 chain locations
- Listings at the U.S. rate for this spending
- 296The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $155K
SBA-backed loans to businesses classed as personal care services in Onslow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Onslow County
- Population, 2025 estimate
- 217,175+6.0% since 2020
- Households
- 75,265
- Median age
- 30.9
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 762 sq. mi.
- People per square mile
- 273
- Median household income
- $68,148+35.5% vs. 2015–2019, before inflation
- Average household income
- $85,766
- Median home value
- $236,400
- Jobs located here
- 48,126
- Daytime population
- 192,000Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Onslow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Onslow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for salons, barbers and spas, numbered among those based in North Carolina, with Onslow County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 90 | 78 | 23.6 | $443K | +11.0% | #11 of 2,385 |
| 2Camden County, NC | 89 | 5 | 12.5 | $763K | +8.8% | #13 of 2,385 |
| 3Currituck County, NC | 86 | 28 | 23.6 | $428K | +16.7% | #29 of 2,385 |
| 4Franklin County, NC | 79 | 58 | 20.3 | $428K | +18.8% | #85 of 2,385 |
| 5Madison County, NC | 74 | 12 | 14.4 | $556K | +5.9% | #178 of 2,385 |
| 6Hoke County, NC | 74 | 50 | 26.0 | $320K | +9.0% | #192 of 2,385 |
| 7Harnett County, NC | 74 | 143 | 28.7 | $299K | +12.3% | #194 of 2,385 |
| 8Davie County, NC | 74 | 57 | 33.0 | $277K | +6.9% | #197 of 2,385 |
| 9Perquimans County, NC | 71 | 10 | 17.8 | $469K | +3.6% | #244 of 2,385 |
| 10Yancey County, NC | 69 | 13 | 16.0 | $507K | +3.2% | #300 of 2,385 |
| 72Onslow County, NC | 36 | 390 | 51.8 | $162K | +6.0% | #1,927 of 2,385 |
Other business types in Onslow County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas36
- Hair salons47
- Barbershops36
- Nail salons43
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Onslow County, NC?
As of September 2026, map listings count 390 salons, barbers and spas in Onslow County. 54 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 66 businesses with payroll classed as personal care services in 2023, up 13.8% from 2019. Official counts list 804 one-person businesses without payroll.
How much do households in Onslow County, NC spend on personal care products and services?
About $63M a year, or $837 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 390 salons, barbers and spas on map listings, it comes to $162K per business. It is estimated from the incomes of the 75,265 households in Onslow County and national spending patterns by income.
How does Onslow County, NC compare with the U.S. for salons, barbers and spas?
Onslow County has 51.8 salons, barbers and spas per 10,000 households, 10% above the U.S. rate of 47.2. Spending per business is $162K, 24% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Onslow County would have about 296, against 390 on map listings. There is one business with payroll in the industry for every 1,140 households, against one for every 804 across the U.S. The official count rose 13.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is Onslow County, NC growing?
Population estimates put Onslow County at 217,175 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 75,265 households. The median household income in Onslow County is $68,148 a year, 16% below the U.S. median of $80,734. That rose 35.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Onslow County scores 36 for salons, barbers and spas (lower middle), #1,927 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Onslow County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Onslow County
Screening a site or an acquisition in Onslow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Onslow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.