Beauty and personal care · County · North Carolina
Salons, barbers and spas in Caldwell County, NC
The salons, barbers and spas in Caldwell County, NC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #613 of 2,385 scored counties
#18 of 96 scored counties in North Carolina
- Listings
- 84
- 21 chain locations (25%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $25.5M
- On personal care products and services · $775 a household
- Spending per listing
- $304K
- 43% above the U.S.
- Listings per 10k households
- 25.5
- 46% below the U.S.
- Population, 2025
- 81,105
- +0.7% since 2020
See the salons, barbers and spas around any address in Caldwell County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $775 per household (23% below the U.S. average), households in Caldwell County spend about $25.5M a year on personal care products and services. That is about $304K of household spending for each business on map listings, 43% above the U.S. figure of $213K.
Caldwell County has 84 salons, barbers and spas on map listings as of September 2026. 21 of them (25%) are chain locations, against 15% across the U.S. That comes to 25.5 for every 10,000 households, 46% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Caldwell County was 8 in 2023. That is one for every 4,115 households, against one for every 804 across the U.S. Official counts list 243 one-person businesses without payroll.
Between 2020 and 2025, the population of Caldwell County grew 0.7%, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Caldwell County is 61 (upper middle), #613 of 2,385 scored counties and #18 of 96 scored counties in North Carolina.
How Caldwell County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Caldwell County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.5 | 50.1 | 47.2 |
| Spending per listing | $304K | $179K | $213K |
| Households per official establishment | 4,115 | 1,058 | 804 |
| Official establishment growth, 2019–2023 | n/a | +25.4% | +14.1% |
| Population growth, 2020–2025 | +0.7% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $775 | $897 | $1,005 |
| Median household income | $56,425 | $72,388 | $80,734 |
| Groundwork market score | 61 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 8
- Employees, 2023
- 31
- Annual payroll, 2023
- $665K
- One-person businesses, 2023
- 243Businesses with no payroll
- Map listings, September 2026
- 8421 chain locations
- Listings at the U.S. rate for this spending
- 120The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Caldwell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Caldwell County
- Population, 2025 estimate
- 81,105+0.7% since 2020
- Households
- 32,919
- Median age
- 44.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 472 sq. mi.
- People per square mile
- 171
- Median household income
- $56,425+26.8% vs. 2015–2019, before inflation
- Average household income
- $75,197
- Median home value
- $192,200
- Jobs located here
- 26,485
- Daytime population
- 70,763Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Caldwell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for salons, barbers and spas, numbered among those based in North Carolina, with Caldwell County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 90 | 78 | 23.6 | $443K | +11.0% | #11 of 2,385 |
| 2Camden County, NC | 89 | 5 | 12.5 | $763K | +8.8% | #13 of 2,385 |
| 3Currituck County, NC | 86 | 28 | 23.6 | $428K | +16.7% | #29 of 2,385 |
| 4Franklin County, NC | 79 | 58 | 20.3 | $428K | +18.8% | #85 of 2,385 |
| 5Madison County, NC | 74 | 12 | 14.4 | $556K | +5.9% | #178 of 2,385 |
| 6Hoke County, NC | 74 | 50 | 26.0 | $320K | +9.0% | #192 of 2,385 |
| 7Harnett County, NC | 74 | 143 | 28.7 | $299K | +12.3% | #194 of 2,385 |
| 8Davie County, NC | 74 | 57 | 33.0 | $277K | +6.9% | #197 of 2,385 |
| 9Perquimans County, NC | 71 | 10 | 17.8 | $469K | +3.6% | #244 of 2,385 |
| 10Yancey County, NC | 69 | 13 | 16.0 | $507K | +3.2% | #300 of 2,385 |
| 18Caldwell County, NC | 61 | 84 | 25.5 | $304K | +0.7% | #613 of 2,385 |
Other business types in Caldwell County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons62
- Barbershops33
- Nail salons44
- Spas and skin care67
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Caldwell County, NC?
Map listings as of September 2026 show 84 salons, barbers and spas in Caldwell County. 21 of them (25%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 8 businesses with payroll classed as personal care services in 2023. Official counts also show 243 one-person businesses without payroll.
How much do households in Caldwell County, NC spend on personal care products and services?
About $25.5M a year, or $775 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 84 salons, barbers and spas on map listings, it comes to $304K per business. It is estimated from the incomes of the 32,919 households in Caldwell County and national spending patterns by income.
How does Caldwell County, NC compare with the U.S. for salons, barbers and spas?
Caldwell County has 25.5 salons, barbers and spas per 10,000 households, 46% below the U.S. rate of 47.2. Spending per business is $304K, 43% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Caldwell County would have about 120, against 84 on map listings. There is one business with payroll in the industry for every 4,115 households, against one for every 804 across the U.S.
How fast is Caldwell County, NC growing?
Population estimates put Caldwell County at 81,105 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 32,919 households. The median household income in Caldwell County is $56,425 a year, 30% below the U.S. median of $80,734. That rose 26.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Caldwell County scores 61 for salons, barbers and spas (upper middle), #613 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Caldwell County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Caldwell County
Screening a site or an acquisition in Caldwell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.