Beauty and personal care · County · Iowa
Salons, barbers and spas in Tama County, IA
The salons, barbers and spas in Tama County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #592 of 2,385 scored counties
#21 of 72 scored counties in Iowa
- Listings
- 16
- 2 chain locations (13%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.2M
- On personal care products and services · $921 a household
- Spending per listing
- $387K
- 82% above the U.S.
- Listings per 10k households
- 23.8
- 50% below the U.S.
- Population, 2025
- 16,796
- −1.5% since 2020
See the salons, barbers and spas around any address in Tama County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Tama County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $921 per household (8% below the U.S. average), households in Tama County spend about $6.2M a year on personal care products and services. Spread across 16 salons, barbers and spas, that is $387K per business, 82% above the U.S. figure of $213K.
Tama County has 16 salons, barbers and spas on map listings as of September 2026. Chain locations make up 13% of them, against 15% across the U.S. Per 10,000 households, that is 23.8, 50% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Tama County, since they leave out counts under 3. Official counts list 41 one-person businesses without payroll.
Between 2020 and 2025, the population of Tama County declined 1.5%, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in Tama County is 61 (upper middle), #592 of 2,385 scored counties and #21 of 72 scored counties in Iowa. That puts it in the top quarter of counties.
How Tama County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Tama County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.8 | 40.0 | 47.2 |
| Spending per listing | $387K | $248K | $213K |
| Households per official establishment | n/a | 1,077 | 804 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +14.1% |
| Population growth, 2020–2025 | −1.5% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $921 | $990 | $1,005 |
| Median household income | $70,781 | $75,059 | $80,734 |
| Groundwork market score | 61 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 41Businesses with no payroll
- Map listings, September 2026
- 162 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Tama County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Tama County
- Population, 2025 estimate
- 16,796−1.5% since 2020
- Households
- 6,720
- Median age
- 42.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.2
- Land area
- 721 sq. mi.
- People per square mile
- 23
- Median household income
- $70,781+26.3% vs. 2015–2019, before inflation
- Average household income
- $83,931
- Median home value
- $148,600
- Jobs located here
- 4,985
- Daytime population
- 13,338Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Tama County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Tama County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for salons, barbers and spas, numbered among those based in Iowa, with Tama County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison County, IA | 85 | 15 | 22.4 | $472K | +3.8% | #32 of 2,385 |
| 2Benton County, IA | 83 | 15 | 14.7 | $706K | +1.8% | #45 of 2,385 |
| 3Warren County, IA | 77 | 56 | 27.1 | $404K | +9.0% | #121 of 2,385 |
| 4Mills County, IA | 77 | 15 | 27.8 | $386K | +2.6% | #123 of 2,385 |
| 5Guthrie County, IA | 76 | 12 | 26.1 | $386K | +1.6% | #140 of 2,385 |
| 6Lyon County, IA | 74 | 14 | 31.3 | $316K | +3.6% | #193 of 2,385 |
| 7Marion County, IA | 67 | 37 | 27.8 | $361K | +2.3% | #376 of 2,385 |
| 8Dallas County, IA | 67 | 177 | 41.7 | $286K | +17.8% | #393 of 2,385 |
| 9Harrison County, IA | 66 | 19 | 31.2 | $318K | +0.4% | #425 of 2,385 |
| 10Marshall County, IA | 66 | 46 | 29.7 | $316K | −0.5% | #426 of 2,385 |
| 21Tama County, IA | 61 | 16 | 23.8 | $387K | −1.5% | #592 of 2,385 |
Other business types in Tama County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons56
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Tama County, IA?
Map listings as of September 2026 show 16 salons, barbers and spas in Tama County. 2 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Tama County: counts under 3 are left out. Official counts also show 41 one-person businesses without payroll.
How much do households in Tama County, IA spend on personal care products and services?
About $6.2M a year, or $921 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 16 salons, barbers and spas on map listings, it comes to $387K per business. It is estimated from the incomes of the 6,720 households in Tama County and national spending patterns by income.
How does Tama County, IA compare with the U.S. for salons, barbers and spas?
Tama County has 23.8 salons, barbers and spas per 10,000 households, 50% below the U.S. rate of 47.2. Spending per business is $387K, 82% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Tama County would have about 29, against 16 on map listings.
How fast is Tama County, IA growing?
Population estimates put Tama County at 16,796 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 6,720 households. The median household income in Tama County is $70,781 a year, 12% below the U.S. median of $80,734. That rose 26.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Tama County scores 61 for salons, barbers and spas (upper middle), #592 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Tama County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Tama County
Screening a site or an acquisition in Tama County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Tama County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.