Beauty and personal care · County · Iowa
Salons, barbers and spas in Poweshiek County, IA
Competitor counts, household spending and official business counts for salons, barbers and spas in Poweshiek County, IA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #1,042 of 2,385 scored counties
#41 of 72 scored counties in Iowa
- Listings
- 27
- 5 chain locations (19%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.4M
- On personal care products and services · $952 a household
- Spending per listing
- $275K
- 29% above the U.S.
- Listings per 10k households
- 34.6
- 27% below the U.S.
- Population, 2025
- 18,368
- −1.4% since 2020
See the salons, barbers and spas around any address in Poweshiek County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Poweshiek County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $952 per household (5% below the U.S. average), households in Poweshiek County spend about $7.4M a year on personal care products and services. That is about $275K of household spending for each business on map listings, 29% above the U.S. figure of $213K.
Poweshiek County has 27 salons, barbers and spas on map listings as of September 2026. Of those, 5 are chain locations, or 19%, against 15% across the U.S. That comes to 34.6 for every 10,000 households, 27% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Poweshiek County, since they leave out counts under 3. Official counts list 64 one-person businesses without payroll.
Population estimates show Poweshiek County declined 1.4% from 2020 to 2025, against +3.1% for the U.S. For salons, barbers and spas, Poweshiek County has a Groundwork market score of 52 (upper middle): #1,042 of 2,385 scored counties and #41 of 72 scored counties in Iowa.
How Poweshiek County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Poweshiek County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 34.6 | 40.0 | 47.2 |
| Spending per listing | $275K | $248K | $213K |
| Households per official establishment | n/a | 1,077 | 804 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +14.1% |
| Population growth, 2020–2025 | −1.4% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $952 | $990 | $1,005 |
| Median household income | $67,391 | $75,059 | $80,734 |
| Groundwork market score | 52 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 64Businesses with no payroll
- Map listings, September 2026
- 275 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Poweshiek County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Poweshiek County
- Population, 2025 estimate
- 18,368−1.4% since 2020
- Households
- 7,804
- Median age
- 40.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 585 sq. mi.
- People per square mile
- 32
- Median household income
- $67,391+25.1% vs. 2015–2019, before inflation
- Average household income
- $90,285
- Median home value
- $209,300
- Jobs located here
- 9,576
- Daytime population
- 19,155Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Poweshiek County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Poweshiek County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for salons, barbers and spas, numbered among those based in Iowa, with Poweshiek County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison County, IA | 85 | 15 | 22.4 | $472K | +3.8% | #32 of 2,385 |
| 2Benton County, IA | 83 | 15 | 14.7 | $706K | +1.8% | #45 of 2,385 |
| 3Warren County, IA | 77 | 56 | 27.1 | $404K | +9.0% | #121 of 2,385 |
| 4Mills County, IA | 77 | 15 | 27.8 | $386K | +2.6% | #123 of 2,385 |
| 5Guthrie County, IA | 76 | 12 | 26.1 | $386K | +1.6% | #140 of 2,385 |
| 6Lyon County, IA | 74 | 14 | 31.3 | $316K | +3.6% | #193 of 2,385 |
| 7Marion County, IA | 67 | 37 | 27.8 | $361K | +2.3% | #376 of 2,385 |
| 8Dallas County, IA | 67 | 177 | 41.7 | $286K | +17.8% | #393 of 2,385 |
| 9Harrison County, IA | 66 | 19 | 31.2 | $318K | +0.4% | #425 of 2,385 |
| 10Marshall County, IA | 66 | 46 | 29.7 | $316K | −0.5% | #426 of 2,385 |
| 41Poweshiek County, IA | 52 | 27 | 34.6 | $275K | −1.4% | #1,042 of 2,385 |
Other business types in Poweshiek County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons49
- Barbershops33
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Poweshiek County, IA?
Map listings as of September 2026 show 27 salons, barbers and spas in Poweshiek County. 5 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Poweshiek County: counts under 3 are left out. Official counts also show 64 one-person businesses without payroll.
How much do households in Poweshiek County, IA spend on personal care products and services?
About $7.4M a year, or $952 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 27 salons, barbers and spas on map listings, it comes to $275K per business. It is estimated from the incomes of the 7,804 households in Poweshiek County and national spending patterns by income.
How does Poweshiek County, IA compare with the U.S. for salons, barbers and spas?
Poweshiek County has 34.6 salons, barbers and spas per 10,000 households, 27% below the U.S. rate of 47.2. Spending per business is $275K, 29% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Poweshiek County would have about 35, against 27 on map listings.
How fast is Poweshiek County, IA growing?
Population estimates put Poweshiek County at 18,368 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 7,804 households. The median household income in Poweshiek County is $67,391 a year, 17% below the U.S. median of $80,734. That rose 25.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Poweshiek County scores 52 for salons, barbers and spas (upper middle), #1,042 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Poweshiek County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Poweshiek County
Screening a site or an acquisition in Poweshiek County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Poweshiek County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.