Groundwork

Pets · County · Illinois

Pet stores in Williamson County, IL

Competitor counts, household spending and official business counts for pet stores in Williamson County, IL, set against other counties and the U.S.

Groundwork market score · out of 100

Score 28 out of 100: Lower middle

Ranked #807 of 974 scored counties
#22 of 25 scored counties in Illinois

Listings
8
0 chain locations (0%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$22.7M
On pets · $782 a household
Spending per listing
$2.8M
37% below the U.S.
Listings per 10k households
2.8
40% above the U.S.
Population, 2025
67,225
+0.2% since 2020

See the pet stores around any address in Williamson County

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For pet stores, Williamson County has a Groundwork market score of 28 (lower middle): #807 of 974 scored counties and #22 of 25 scored counties in Illinois. That puts it in the bottom quarter of counties.

Household spending on pets in Williamson County comes to about $22.7M a year: $782 per household, 14% below the U.S. average. Spread across 8 pet stores, that is $2.8M per store, 37% below the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.

There are 8 pet stores on map listings in Williamson County as of September 2026. None of them are chain locations, against 38% across the U.S. That is 2.8 per 10,000 households, 40% above the U.S. rate of 2.0.

Official counts show 3 businesses with payroll classed as pet and pet supplies stores in Williamson County in 2023. That is one for every 9,661 households, against one for every 13,024 across the U.S. Population estimates put the population change in Williamson County from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%).

How Williamson County compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in Williamson County, IL compared with Illinois and the U.S.
MeasureWilliamson CountyIllinoisU.S.
Listings per 10k households2.81.82.0
Spending per listing$2.8M$5M$4.5M
Households per official establishment9,66113,72313,024
Official establishment growth, 2019–2023n/a+1.1%−1.6%
Population growth, 2020–2025+0.2%−0.6%+3.1%
Spending per household on pets$782$925$909
Median household income$65,604$83,390$80,734
Groundwork market score2852

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
10
Annual payroll, 2023
$305K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
80 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet and pet supplies stores in Williamson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Williamson County

Population, 2025 estimate
67,225+0.2% since 2020
Households
28,983
Median age
42.8
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
420 sq. mi.
People per square mile
159
Median household income
$65,604+29.3% vs. 2015–2019, before inflation
Average household income
$85,846
Median home value
$156,400
Jobs located here
28,604
Daytime population
68,042Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Williamson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet stores across Illinois

Every Illinois market ranked →

The highest-scoring counties in Illinois for pet stores, numbered among those based in Illinois, with Williamson County marked.

Top counties in Illinois

Counties in Illinois ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Champaign County, IL7460.7$11.4M+1.8%#108 of 974
2Kendall County, IL7081.8$6M+9.9%#163 of 974
3Cook County, IL673191.5$6.2M−1.3%#206 of 974
4Madison County, IL67171.5$5.6M−1.0%#209 of 974
5Peoria County, IL66101.3$6.3M−1.6%#222 of 974
6St. Clair County, IL65121.2$7.1M−2.5%#230 of 974
7Will County, IL64552.3$4.7M+2.2%#252 of 974
8Tazewell County, IL53122.2$3.9M−0.9%#429 of 974
9Rock Island County, IL5191.5$5.4M−1.7%#452 of 974
10DuPage County, IL51922.6$4.2M+0.3%#459 of 974
22Williamson County, IL2882.8$2.8M+0.2%#807 of 974

Other business types in Williamson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet stores are in Williamson County, IL?

As of September 2026, map listings count 8 pet stores in Williamson County. None of them are chain locations. The listings count pet stores. Official counts show 3 businesses with payroll classed as pet and pet supplies stores in 2023.

How much do households in Williamson County, IL spend on pets?

About $22.7M a year, or $782 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 8 pet stores on map listings, it comes to $2.8M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 28,983 households in Williamson County and national spending patterns by income.

How does Williamson County, IL compare with the U.S. for pet stores?

Williamson County has 2.8 pet stores per 10,000 households, 40% above the U.S. rate of 2.0. Spending per store is $2.8M, 37% below the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, Williamson County would have about 5, against 8 on map listings. There is one business with payroll in the industry for every 9,661 households, against one for every 13,024 across the U.S.

How fast is Williamson County, IL growing?

Population estimates put Williamson County at 67,225 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 28,983 households. The median household income in Williamson County is $65,604 a year, 19% below the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williamson County scores 28 for pet stores (lower middle), #807 of 974 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Williamson County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in Williamson County

Screening a site or an acquisition in Williamson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.