Real estate · Small-town market · Illinois
Real estate businesses in the Carbondale, IL area
Competitor counts, household spending and official business counts for real estate businesses in the Carbondale, IL area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #502 of 536 scored small-town markets
#18 of 20 scored small-town markets based in Illinois
- Listings
- 53
- 2 chain locations (4%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $279.5M
- On rent and homeowner costs · $12,178 a household
- Housing spending per listing (U.S. = 100)
- 122
- 22% above the U.S.
- Listings per 10k households
- 23.1
- 40% below the U.S.
- Population, 2025
- 52,501
- −1.5% since 2020
See the real estate businesses around any address in the Carbondale area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Carbondale area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for real estate businesses in the Carbondale area is 30 (lower middle), #502 of 536 scored small-town markets and #18 of 20 scored small-town markets based in Illinois. That puts it in the bottom quarter of small-town markets.
Household spending on rent and homeowner costs in the Carbondale area comes to about $279.5M a year: $12,178 per household, 27% below the U.S. average. Housing spending per office is 22% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 53 real estate businesses on map listings in the Carbondale area as of September 2026. 2 of them (4%) are chain locations, against 6% across the U.S. Per 10,000 households, that is 23.1, 40% below the U.S. rate of 38.5.
Official counts show 18 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Carbondale area in 2023. That is one for every 1,275 households, against one for every 414 across the U.S. Between 2020 and 2025, the population of the Carbondale area declined 1.5%, against +3.1% for the U.S.
How the Carbondale area compares
The same measures for Illinois and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Carbondale area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.1 | 32.7 | 38.5 |
| Housing spending per listing (U.S. = 100) | 122 | 105 | 100 |
| Households per official establishment | 1,275 | 543 | 414 |
| Official establishment growth, 2019–2023 | n/a | +4.1% | +15.8% |
| Population growth, 2020–2025 | −1.5% | −0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $12,178 | $14,866 | $16,661 |
| Median household income | $48,763 | $83,390 | $80,734 |
| Groundwork market score | 30 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 103
- Annual payroll, 2023
- $3.4M
- One-person businesses, 2023
- 120Businesses with no payroll
- Map listings, September 2026
- 532 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Carbondale area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Carbondale area
- Population, 2025 estimate
- 52,501−1.5% since 2020
- Households
- 22,955
- Median age
- 37.7
- Homes lived in by their owners
- 50%
- Vehicles per household
- 1.6
- Land area
- 584 sq. mi.
- People per square mile
- 91
- Median household income
- $48,763
- Average household income
- $70,409
- Median home value
- $137,300
- Jobs located here
- 23,658
- Daytime population
- 57,693Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Carbondale area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Carbondale area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for real estate businesses, numbered among those based in Illinois, with the Carbondale area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa, IL | 66 | 81 | 13.1 | 241 | −1.6% | #76 of 536 |
| 2Canton, IL | 64 | 13 | 9.4 | 314 | −2.0% | #90 of 536 |
| 3Lincoln, IL | 61 | 16 | 14.2 | 217 | −2.5% | #120 of 536 |
| 4Dixon, IL | 57 | 23 | 17.2 | 183 | −3.4% | #165 of 536 |
| 5Sterling, IL | 53 | 39 | 16.9 | 181 | −2.6% | #225 of 536 |
| 6Jacksonville, IL | 52 | 22 | 14.5 | 210 | −3.1% | #238 of 536 |
| 7Effingham, IL | 51 | 36 | 19.9 | 163 | −0.9% | #252 of 536 |
| 8Danville, IL | 50 | 46 | 15.3 | 190 | −3.7% | #264 of 536 |
| 9Taylorville, IL | 50 | 23 | 16.9 | 177 | −1.5% | #266 of 536 |
| 10Galesburg, IL | 49 | 24 | 11.4 | 251 | −4.1% | #273 of 536 |
| 18Carbondale, IL | 30 | 53 | 23.1 | 122 | −1.5% | #502 of 536 |
Other business types in the Carbondale area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Carbondale, IL area?
As of September 2026, map listings count 53 real estate businesses in the Carbondale area. 2 of them (4%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 18 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Official counts also show 120 one-person businesses without payroll.
How much do households in the Carbondale, IL area spend on rent and homeowner costs?
About $279.5M a year, or $12,178 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). For the 53 real estate businesses on map listings, housing spending per office is 22% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 22,955 households in the Carbondale area and national spending patterns by income.
How does the Carbondale, IL area compare with the U.S. for real estate businesses?
The Carbondale area has 23.1 real estate businesses per 10,000 households, 40% below the U.S. rate of 38.5. The index of housing spending per office is 122, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the Carbondale area would have about 65, against 53 on map listings. There is one business with payroll in the industry for every 1,275 households, against one for every 414 across the U.S.
How fast is the Carbondale, IL area growing?
Population estimates put the Carbondale area at 52,501 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 22,955 households. Median household income in the Carbondale area is $48,763, 40% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Carbondale area scores 30 for real estate businesses (lower middle), #502 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Carbondale area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Carbondale area
Screening a site or an acquisition in the Carbondale area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Carbondale area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.